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All Journal Jurnal Manajemen dan Bisnis (Performa) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Journal of Community Development Journal Publicuho JAMU : Jurnal Abdi Masyarakat UMUS
Mei Maemunah
Universitas Amikom Yogyakarta
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Journal : journal publicuho

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STRATEGI BADAN USAHA MILIK DESA (BUMDES) AMANAH DALAM MENINGKATKAN KESEJAHTERAAN MASYARAKAT DESA SINDUHARJO MAS'UDI; Mei Maemunah
Journal Publicuho Vol. 8 No. 2 (2025): May - July - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i2.738

Abstract

This study aims to analyse the strategies of the Amanah Village-Owned Enterprise (BUMDes) in improving the welfare of the community in Sinduharjo Village by using the strategic management theory proposed by Wheelen and Hunger. This theory emphasises the strategic management process, which includes environmental analysis (internal and external), strategy formulation, implementation, as well as evaluation and control. The research employs a qualitative method with a case study approach. The findings indicate that BUMDes Amanah actively conducts SWOT analysis to identify strengths, weaknesses, opportunities, and threats in managing its business units, such as microfinance, multipurpose hall rental, and playground operations. The formulated strategies include strengthening institutional capacity, improving service quality, and diversifying businesses based on local potential. Strategy implementation is carried out through increased community participation, collaboration with third parties, and transparent financial management. Regular evaluations are also conducted to adjust work programs in line with community needs and conditions. The study concludes that the application of strategy based on Wheelen and Hunger's theory enhances operational efficiency and strengthens BUMDes’ contribution to the social welfare of the Sinduharjo Village community.
STRATEGI PEMERINTAHAN GIRIREJO DALAM MEWUJUDKAN DESA MANDIRI BUDAYA Nevia Salsabila Mahanani; Mei Maemunah
Journal Publicuho Vol. 8 No. 4 (2025): November - January - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i4.988

Abstract

This study examines the strategy of Kalurahan Girirejo, Imogiri, Bantul, in realising an Independent Cultural Village in accordance with Law No. 13 of 2012 and Yogyakarta Governor Regulation No. 93 of 2020. The research employed a descriptive qualitative method with data collected through interviews, observations, and documentation, analysed using the strategic management framework of Wheelen & Hunger (2003). Kalurahan Girirejo has strong cultural potential, including the heritage of the Mataram Kingdom, traditional arts, keris, batik, and cultural tourism attractions. The development strategy is structured around four main pillars: Cultural Village, Tourism Village, Prima Village, and Preneur Village. The implementation covers cultural preservation, tourism development, women’s empowerment, and support for micro, small, and medium enterprises (MSMEs). Despite challenges such as limited budget, human resources, and competition with other cultural destinations, Kalurahan Girirejo has managed to sustain its programs. Based on the indicators of Governor Regulation No. 93/2020, in 2024, Girirejo obtained accreditation as a Cultural Village. This strategic approach not only safeguards cultural heritage but also strengthens the community’s socio-economic resilience, making it a replicable model for other Independent Cultural Villages in Yogyakarta.
Co-Authors Alfie Rahmi Dwi Nurani Eny Nurnilawati Harliana Harliana Hayaty, Mardhiya Istiningsih Istiningsih MAS'UDI Mohammad Khalis Purwanto Mohammad Rizqilla Nevia Salsabila Mahanani Rahma Widyawati Ridwan Wahyudi Rosyidah Jayanti Vijaya Sri Mulyatun Sri Ngudi Wahyuni Supriatin Supriatin Widiyanti Kurnianingsih Wiwi Widayani