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All Journal Pixel : Jurnal Ilmiah Komputer Grafis Jurnal Ilmiah Mahasiswa FEB Jurnal TILAPIA Jurnal Bisnis dan Manajemen (JURBISMAN) Jurnal Media Akademik (JMA) Sagita Academia Journal Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Lia Handayani
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pemanfaatan Fotografi Produk Berbasis Website Sebagai Media Promosi Pada UMKM Ovie Cake Semarang Lia Handayani; Handayani, Lia; Ayyub Hamdanu Budi Nurmana MS; Muhammad Sholikhan
Pixel :Jurnal Ilmiah Komputer Grafis Vol. 18 No. 2 (2025): Pixel :Jurnal Ilmiah Komputer Grafis dan Ilmu Komputer
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pixel.v18i2.3147

Abstract

Digital technologies have been developed very fast, and as a result, we have seen a big change in the way companies are marketing their products, especially in the case of Micro, Small, and Medium Enterprises (MSMEs). Ovie Cake, a local MSME in Semarang, is experiencing difficulties in seeking market expansion because the product photos on its social media have been fluctuating; thus, the engagement has dropped. The objective of this research is to find out the most applicable product photography methods and put together a promotional medium based on the website. The study utilized various methods such as an observation method, social media analysis, a photography experiment, and catalog-based website development. For photography, they picked still life combined with the 45-degree angle and high-key lighting. Properly lit product photos attract consumers’ attention and show the professionalism of the brand. The website, attracting users without borders, became a successful digital promotion platform to open new markets.
Co-Authors ABDUL HAMID Asdiati Wahidah Aulia Putri Ayyub Hamdanu Budi Nurmana MS Dolorosa, Maretty Twentyna Erikta Defsuar Indria Maghfirah Indria Mahgfirah Ismarica Ivonda Vicana Pandang Juniar Lestiana Laeli Rizki Amelia Lalu Saparwadi Lia Handayani, Lia Manun Astuti Moh. Juhad Muhammad Riandi, Muhammad Muhammad Sholikhan Novita Sari Nurhayati Nurhayati Nurhayati Oktala, Rosananda Pradana, Hengki Qoni’ah Nur Wijayanti, S.Ikom., M.Ikom Rida Sunarti Said Muhazzir Siti Nurul Hikmah Teuku Muhammad Haja Almuqarramah Yeni Melia Abdullah