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All Journal JADECS (Journal of Art, Design, Art Education and Culture Studies) Home Economics Journal Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Journal of Research on Business and Tourism Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Pariwisata Nusantara Pesona Pariwisata JURNAL SOSIAL TERAPAN (JSTR) Sadar Wisata: Jurnal Pariwisata Bogor Hospitality Journal
Kania Sofiantina Rahayu
Program Studi Ekowisata, Sekolah Vokasi IPB University
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary Other

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INSTAGRAM-BASED PROMOTIONAL MODEL FOR PENDOWOREJO TOURISM VILLAGE YOGYAKARTA PROVINCE : Model Promosi Berbasis Instagram untuk Desa Wisata Pendoworejo, Provinsi Yogyakarta Rana Wardah; Kania Sofiantina Rahayu; Natasha Indah Rahmani; Helianthi Dewi; Rini Untari; Teguh Jati Purnama
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 10 No 2 (2026): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v10i2.7827

Abstract

This study aims to develop an Instagram-based digital promotion model for Pendoworejo Tourism Village, Yogyakarta Province, in order to strengthen destination branding and improve the effectiveness of tourism marketing communication. The primary issues identified include the absence of a structured digital promotion system, inconsistent posting frequency, weak visual identity, and limited audience engagement on the official Instagram account of the tourism village. A mixed-methods approach was employed using the Design Thinking framework, consisting of the stages of empathize, define, ideate, prototype, and test. Data were collected through observation, in-depth interviews, questionnaires administered to 34 tourists, and documentation of the existing Instagram account. The findings reveal that tourists’ evaluations of content quality, visual design, captions, hashtags, engagement, and posting consistency were predominantly categorised as low to very low. During the ideation stage, an integrated promotional model was formulated, comprising strategies for informative, educational, promotional, and entertaining content; the development of a coherent visual identity based on colour schemes, typography, and communication tone; the optimisation of Instagram features such as reels, stories, and hashtags; and the preparation of a structured content calendar. The prototype stage produced an Instagram feed design and Story templates that more effectively represented the village’s natural and cultural attractions. Results from the limited testing phase indicate that the proposed model was perceived as easy to understand, practical to implement, and supportive of more systematic promotional management. This study concludes that an Instagram-based promotion model developed through the Design Thinking approach is effective in strengthening the branding of tourism villages and may serve as a reference for digital promotion strategies in similar destinations. The contribution of this research lies in the formulation of a structured, contextual, and user-centred digital promotion model for tourism villages.
Analisis Faktor yang Mempengaruhi Permintaan Wisata Alam di Villa Damar, Kabupaten Sukabumi Ghifari Avianto; Nazwa Anindika Budiansyah; Jessi Raisa Kardina; Ratu Purnama; Alfath Yudha Ilyasa; Rini Untari; Kania Sofiantina Rahayu
Sadar Wisata: Jurnal Pariwisata Vol. 8 No. 2 (2025): Sadar Wisata: Jurnal Pariwisata
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/sw.v8i2.3382

Abstract

Pengelolaan destinasi wisata alam memerlukan analisis komponen 4A (Atraksi, Aksesibilitas, Amenitas, Ansilari) untuk memahami faktor-faktor yang memengaruhi permintaan wisata. Villa Damar di Sukabumi memiliki potensi wisata alam yang belum tergali optimal, sehingga perlu dikaji komponen dominan yang memengaruhi daya tariknya. Penelitian ini bertujuan untuk mengidentifikasi faktor dominan dan menganalisis peran setiap komponen 4A terhadap permintaan wisata di Villa Damar. Metode yang digunakan adalah pendekatan multi-metode melalui observasi, wawancara, dan kuesioner Skala Likert kepada 100 wisatawan selama periode Maret hingga Mei dengan analisis statistik deskriptif. Hasil penelitian menunjukkan atraksi alam berupa pemandangan matahari terbenam/terbit dan kebun teh menjadi daya tarik terkuat. Aksesibilitas masih mengandalkan kendaraan pribadi karena keterbatasan transportasi publik. Amenitas dinilai baik dan layanan ansilari sangat membantu meningkatkan kepercayaan wisatawan. Motivasi wisatawan mencakup aspek fisik, budaya, sosial, dan fantasi. Dapat disimpulkan bahwa permintaan wisata alam Villa Damar sangat dipengaruhi oleh kekuatan atraksi alam yang didukung amenitas dan ansilari memadai, namun perbaikan aksebilitas sangat diperlukan untuk meningkatkan daya tarik destinasi.
Development Strategy for Environmental Education–Based Ecotourism Programs Using Gap Analysis and Importance–Performance Analysis Occy Bonanza; Melewanto Patabang; Kania Sofiantina Rahayu; Dyah Prabandari; Leni Lidya
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 2 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i2.15476

Abstract

Purpose: This study aims to evaluate and develop environmental education–based ecotourism programs to enhance visitor satisfaction and destination sustainability. Methods: The study employed a quantitative approach involving 100 respondents selected through purposive sampling. Data were collected using a five-point Likert scale questionnaire and analyzed using GAP analysis, paired sample t-test, and Importance–Performance Analysis (IPA). Results: The findings indicate that Godong Ijo offers 25 tourism programs, with most attributes showing positive GAP values, suggesting that program performance has met visitor expectations. However, three attributes exhibited negative GAP values, with Fishing Competition having the lowest score (-0.12), followed by Junior Master Chef (-0.03) and Aero Glider (-0.02), indicating the need for improvement. The t-test results revealed a significant difference between the importance and performance levels of the tourism programs (p = 0.000), indicating a gap between visitor expectations and their actual experiences. The IPA results show that five attributes—Junior Master Chef, Fun with Clay, Eco-Science Robo-Art Class, Fishing Competition, and Vertical Garden—fall into the main priority quadrant, meaning they are considered highly important but their performance remains suboptimal. Contribution: This study confirms that the integration of GAP analysis and IPA is effective in identifying priorities for tourism program development in a more targeted manner. The findings are expected to serve as a basis for formulating more adaptive, sustainable, and experience-oriented ecotourism management strategies.
Co-Authors Alfath Yudha Ilyasa Anida Shafa Salsabila Putri Arraniri, Fahma Faradisa Dyah Prabandari Dyah Prabandari Fami, Amata Ghifari Avianto Helianthi Dewi Insan Kurnia Ira Resmayasari Irma Rasita Gloria Barus Jessi Raisa Kardina Leni Lidya Melewanto Patabang Melewanto Patabang Muhammad Abdul Mujib Natasha Indah Rahmani Natasha Indah Rahmani Natasha Indah Rahmani Natasha Indah Rahmani Nazwa Anindika Budiansyah Occy Bonanza Occy Bonanza Prabandari, Dyah Prabandari, Dyah Putri, Ardaneswara Rahmani, Natasha Indah Ramdhani, Rafy Rana Wardah Ratu Purnama Reza Septian Rini Untari Rini Untari Rizkiriani, Annisa Rosalia, Melva Teguh Jati Purnama