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INCREASING ONLINE SALES BY UTILIZING FACEBOOK PRO AS A BUSINESS PROMOTION PLATFORM Witi, Ferdinandus Lidang; Rawe, Aschari Senjahari
Mitra Mahajana: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 Nomor 3 November 2025
Publisher : LPPM Universitas Flores

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/mahajana.v6i3.7475

Abstract

The development of digital technology encourages businesses, particularly Micro, Small, and Medium Enterprises (MSMEs), to adopt digital-based marketing strategies to increase competitiveness and product sales. However, many MSMEs still have not optimally utilized social media as a means of business promotion. This community service activity aims to improve the knowledge and skills of MSMEs in utilizing Facebook Professional Mode (FB Pro) as an online business promotion platform. The implementation method includes training, direct practice, and mentoring in the use of FB Pro features, such as managing promotional content, utilizing insights or analytics, and strategies to increase audience engagement. This activity was carried out at the Ende BUMN House with the involvement of assisted MSMEs as training participants. The results of the activity showed an increase in participants' understanding of digital marketing concepts and their ability to manage FB Pro accounts for product promotion activities more effectively. In addition, participants were able to produce more structured and attractive promotional content and understand how to read analytical data as a basis for marketing decision-making. Thus, training on utilizing FB Pro as a business promotion platform can be a strategic solution to increase online sales and strengthen the digital marketing capacity of MSMEs in a sustainable manner.
Sistem Informasi Manajemen Aset Berbasis Web Di Badan Kesbangpol Ende Kabupaten Ende Oktaviana Ina Palang; Ferdinandus Lidang Witi; Benediktus Yoseph Bhae
SATESI: Jurnal Sains Teknologi dan Sistem Informasi Vol. 5 No. 2 (2025): Oktober 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian ALGERO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/satesi.v5i2.5948

Abstract

The development of web-based information systems has become a primary need in supporting the efficiency and transparency of organizations, including government agencies. One of the agencies that requires innovation in asset management is the National Unity and Politics Agency (Kesbangpol) of Ende Regency. The assets owned by the Kesbangpol Agency need to be managed properly so that their use can be optimal and recorded accurately. Currently, the asset monitoring and evaluation (monev) system at the Ende Kesbangpol Agency is still carried out manually, which causes various obstacles, such as lack of data accuracy, difficulty in monitoring asset conditions, and slow evaluation processes. This has an impact on the effectiveness of asset management and can result in waste of resources. An information system or commonly abbreviated as SI is a system that combines human activities and the use of technology, which functions to collect, store, manage and disseminate information that is relevant to an organization. Currently, cloud-based information systems allow for the storage and processing of large amounts of population data that is measurable and cost-effective. Cloud systems allow remote access to information from anywhere with an internet connection. Assets are everything owned by a company that has economic value and can be used to generate income or profit in the future.
Sistem Informasi E-Commerce Berbasis Web pada Usaha Keripik Ms Yunita Tiva; Ferdinandus Lidang Witi; Benediktus Yoseph Bhae
SATESI: Jurnal Sains Teknologi dan Sistem Informasi Vol. 5 No. 2 (2025): Oktober 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian ALGERO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/satesi.v5i2.5957

Abstract

The MS Chips business is a micro-enterprise with a limited market reach, a small workforce, and is independently managed by the owner. The business was founded in 2000 with the aim of improving human resources and empowering families to increase income and help children struggling to find work. Its main products include regular cassava chips, Nuabosi cassava chips, and banana chips. With the advancement of technology, businesses are required to adapt to compete in the digital era. Technology facilitates the rapid, precise, and accurate access to information, helping to simplify daily activities. Through the use of technology and internet access, people can easily obtain information about product availability, flavor variants, and prices through devices such as laptops, tablets, and smartphones. The purpose of this study is to design a web-based e-commerce information system for the MS Chips business, a case study of the MS Chips Factory. Thus, the application of technology is expected to expand marketing reach and increase the competitiveness of the MS Chips business amidst the development of the digital economy.
Perancangan Sistem Informasi E-Commerce Berbasis Web pada UMKM Stretto Pizza Theresia Rosyelani Nena; Ferdinandus Lidang Witi; Elvira Esperanza Sala
Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika Vol. 4 No. 2 (2026): Maret : Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/merkurius.v4i2.1581

Abstract

Advances in information technology have brought significant changes to how Micro, Small, and Medium Enterprises (MSMEs) conduct their business operations, particularly in the areas of marketing and sales. However, Stretto Pizza MSME still relies on manual processes for ordering and transaction recording, which results in limited marketing reach, suboptimal data management, and an increased risk of errors in recording. This study aims to develop a web-based e-commerce information system that can integrate sales processes and data management more effectively. System development was conducted using the Waterfall method, which includes the stages of requirements analysis, design, implementation, testing, and maintenance. The system was built using the PHP programming language with MySQL database support. System testing was performed using the Black-Box Testing method to ensure that every feature functions according to user needs. The research results show that the designed system is capable of supporting product ordering processes, customer data management, sales transactions, and report generation more efficiently. With this system, it is hoped that the Stretto Piza SME can improve its operations while expanding its marketing reach through the use of digital technology.
Peningkatan Pemahaman Literasi Digital pada Masyarakat di Desa Nggolonio Kecamatan Aesesa Kabupaten Nagekeo ferdinandus Lidang Witi; Yosep D. Da Yen Khwuta
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 08 (2022): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Desa Nggolonio adalah sebuah desa yang terdapat di kecamatan Aesesa Kabupaten Nagekeo Propinsi Nusa Tenggara Timur. Nggolonio memiliki potensi ssumber daya alam yang cukup memadai untuk peningkatan pendapatan masyarakatnya. Di des aini, Sudah banyak masyarakat yang menggunakan smartphone/ gatget untuk kepentingan telepon, sms danĀ  WhatsApp. Dari hasil survey awal disimpulkan bahwa di des aini harusnya masyarakat sudah memahami literasi digital sebelum terlambat. Setelah survey diputuskan untuk Tim melaksanakan kegiatan pengabdian masyarakat tentang peningkatan pemahaman litersi digital. Kegiatn ini dapat dilaksanakan juga atas bantuan Kerjasama Universitas Flores dengan Kementrian Komunikasi dan Informatika.sebelum pelaksanaan ceramah/penyuluhan, tim menyebarkan kuesioner untuk mendapatkan data awal tenetang tingkat pemahaman literasi digital dengan hasil 32%. Setelah mengikuti ceramah/ penyluhan, tim menyebarkan kembali kuesioner dan hasil yang diperoleh, meningkatanya pemahaman akan literasi digital sebesar 87%. Setelah selesai kegiatan, ada pertanyaan kuesioner yang sudah dijawab juga oleh peserta yang menginginkan adanya pendampingan lanjutan untuk pemberdayaan desa dalam mengelolah pemasaran hasil-hasil unggulan desa Nggolonio secara digital