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Pengaruh Inovasi Produk Dan CRM Terhadap Kepuasan Dimediasi Keputusan Pembelian Pada Industri Coffee Shop Djunaedi Djunaedi; Sati Ratna Dewanti; Sati Ratna Dewanti; Moh. Faris Akbar Alamsyah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.9112

Abstract

This study aims to determine the feasibility of boosting the model from the tested constructs covering product innovation (exogenous 1), customer relationship management (exogenous 2), purchase decisions (mediation) and customer satisfaction (endogenous). The research design is explanatory with hypothetical associations. The research method uses partial least square with outer model indicator, inner model and boostrapping model. Research sampling of 150 respondents with inclusion as a step to strengthen the model construct of boostrapping. The resulting assessment with the value of each bosstrapping model showed a significant < 0.05 with an estimated model of 64.4% expressed very good; Rsquare > 0.5 is declared feasible; and the level of importance- performance of the construct of the resulting framework development model reached a satisfaction value of > 0.25. Keywords: Customer Relationship Management; Product Innovation; Purchase Decision; Satisfaction
PENGARUH GREEN BRAND INNOVATION DAN GREEN SATISFACTION TERHADAP LOYALITAS PELANGGAN MELALUI KUALITAS LAYANAN (STUDI KASUS: COFFEE SHOP AREA MALANG, JAWA TIMUR Supiyatun Supiyatun; Djunaedi Djunaedi; Nur Laely
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 1 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i1.13175

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Green Brand Innovation dan Green Satisfaction terhadap loyalitas pelanggan melalui kualitas layanan pada coffee shop di Malang, Jawa Timur. Penelitian ini menggunakan desain studi kuantitatif dengan sampling acak sederhana dan alat ukur yang valid dan reliabel. Hasil analisis menunjukkan bahwa inovasi merek, kepuasan konsumen, dan kualitas layanan berpengaruh signifikan terhadap loyalitas pelanggan. Oleh karena itu, pengelola coffee shop perlu mempertimbangkan strategi pemasaran yang tepat, seperti meningkatkan inovasi merek, memberikan kualitas layanan yang lebih baik, dan menciptakan program loyalty program. Penelitian ini memberikan wawasan yang penting bagi pengelola coffee shop dalam meningkatkan kepuasan dan loyalitas pelanggan mereka di masa depan.
Pengaruh Profitabilitas Dan Pertumbuhan Perusahaan Terhadap Nilai Perusahaan Yang Dimoderasi Oleh Corporate Governance Dinar Rika Septyaningtyas; Djunaedi Djunaedi; Nur Laely
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i2.7335

Abstract

Penelitian ini menguji hubungan antara profitabilitas, pertumbuhan bisnis, dan nilai perusahaan dengan menggunakan tata kelola perusahaan sebagai variabel moderasi. Profitabilitas dan pertumbuhan bisnis merupakan variabel primer dalam penelitian ini. Sampel diambil dari perusahaan real estate dan properti yang terdaftar di Bursa Efek Indonesia dari tahun 2021 hingga 2023 dengan menggunakan teknik purposive sampling. Sebanyak 22 perusahaan berpartisipasi dalam proses ini, dan total 90 data poin dianalisis. Dengan menggunakan metode regresi berganda, hipotesis diuji. Temuan penelitian menunjukkan bahwa profitabilitas tidak secara signifikan mempengaruhi nilai perusahaan, tetapi pertumbuhan bisnis memiliki dampak yang signifikan. Selain itu, tata kelola perusahaan terbukti memperkuat ikatan antara pertumbuhan bisnis dan nilai perusahaan, meskipun tidak memiliki pengaruh yang kuat pada hubungan antara profitabilitas dan nilai perusahaan.
The Role Of Customer Experience In Mediating The Relationship Between Fintech Innovation And Customer Decisions To Use Digital Banking Services At Bank Syariah Indonesia (BSI) KCP Malang Kepanjen, East Java Andri Teguh Prasetyo; Djunaedi Djunaedi; Angga Rizka Lidiawan
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6074

Abstract

The development of the global banking sector, particularly in the face of digitalization challenges, provides an overview of significant changes in bank operations. Based on data on the number of bank branches from 2020 to 2022, there has been a decline in the number of branches in several banks, such as Conventional Commercial Banks - State-Owned Banks. This decline reflects a shift in focus toward digitalization, requiring banks to pay attention to technology in order to enhance operational efficiency. This study aims to examine the impact of fintech innovation on customer decisions, both directly and through customer experience as a mediator. Focusing on Bank Syariah Indonesia (BSI) KCP Malang Kepanjen, this research investigates how fintech innovations, such as mobile banking applications, influence customers' decisions in choosing digital banking services. In addition, this study explores the impact of customer experience on their decisions and how a positive experience can enhance satisfaction and customer loyalty to digital services. The findings suggest that fintech innovations implemented by BSI can improve customer experience, which in turn affects customers' decisions to continue using these services. It is hoped that the results of this study can contribute to the development of more effective digital banking strategies, improve customer satisfaction, and strengthen BSI’s position in the digital banking industry in the future.
The Influence Of Human Resource Competence And Budget Planning On Budget Absorption At The Regional Secretariat Work Unit Of Kediri City Lucyana Lucyana; Djunaedi Djunaedi; Budi Rahayu
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6141

Abstract

This study aims to analyze the influence of human resource competence and budget planning on budget absorption in the Regional Secretary's Work Unit of Kediri City. The type of research conducted is explanatory, focusing on the cause-and-effect relationships among variables. The analysis results indicate that human resource competence significantly affects budget absorption, with a calculated t value of 9.589, exceeding the t table value of 1.99834. This suggests that improving the quality and management of human resources positively impacts the success of budget absorption. A better understanding of budget management concepts by skilled human resources enhances the effectiveness and efficiency of budget usage. Furthermore, budget planning also has a significant effect, with a calculated t value of 9.003, which is higher than the t table value, indicating the importance of good planning to maximize budget absorption. The alignment between budget planning and implementation, along with effective supervision, is crucial for executing planned programs and activities. This study finds that, overall, 83.9% of the variability in budget absorption can be explained by human resource competence and budget planning, while 16.1% is influenced by other factors such as policies, internal governance, and technology. Recommendations for improvement include enhancing human resource competence through training, improving the planning process, and developing a continuous monitoring and evaluation system. This research provides valuable insights for budget management in local government, particularly in the context of enhancing public service quality in Kediri City.
The Influence of Cognitive Factor and Technology Dimension on Behavioral Intention and Its Impact on Actual Behavior in Digital Banking: Evidence from Bank Jatim Kediri City Angga Rizka Lidiawan; Nur Laely; Ana Komari; Djunaedi Djunaedi
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1408

Abstract

As a leading regional development bank, Bank Jatim continues to strengthen its reputation through digital transformation initiatives, numerous national awards, asset growth reaching IDR 118.15 trillion (16.71% YoY), and support for regional digitalization (P2DD) and inclusive MSME development. Financial performance during 2016–2020 demonstrated significant growth, with assets increasing from IDR 43 trillion to IDR 83 trillion (±94%), third-party funds increasing by approximately 109%, and net profit growing by around 45%, reflecting financial stability and enhanced customer trust. This study aims to analyze the influence of Cognitive Factor and Technology Dimension on Behavioral Intention and its implications for Actual Behavior in digital banking usage among customers of Bank Jatim Kediri City. Using an explanatory quantitative approach with SEM-PLS and 173 respondents, the findings reveal that Cognitive Factor has the most dominant direct effect on Actual Behavior (β = 0.544; p 0.001; f² = 0.603), followed by Technology Dimension (β = 0.381; p 0.001; f² = 0.221). Behavioral Intention does not significantly affect Actual Behavior (β = 0.032; p = 0.645), indicating that it does not function as a mediator. The model demonstrates good fit (SRMR = 0.077; NFI = 0.838) and predictive relevance (Q² = 0.528). Theoretically, this study contributes by demonstrating that in the context of regional banking, trust and perceived risk play a more decisive role in shaping actual behavior than intention as a mediating variable. Practically, the findings recommend strategies focused on strengthening trust, enhancing digital security, providing assisted onboarding, and optimizing user experience to accelerate digital banking adoption
Pengaruh Kualitas Produk, Kualitas Pelayanan,Harga dan Brand Image terhadap Keputusan Pembelian Mie Djoedes Cabang Bence Kota Kediri Aris Widianto; Igg Heru Marwanto; Djunaedi
Jurnal Ilmiah Raflesia Akuntansi Vol 12 No 1 (2026): Jurnal Ilmiah Raflesia Akuntansi
Publisher : Politeknik Raflesia Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53494/jira.v12i1.1350

Abstract

This study aimed to determine the influence of product quality, service quality, price, and brand image on purchasing decisions at Mie Djoedes Bence Branch, Kediri City. This quantitative research employed numerical data, which was analyzed using statistical methods to ensure scientific rigor. The population of this study comprised all consumers who made direct purchases at Mie Djoedes Bence Branch, Kediri City. A sample of 150 respondents was selected using nonprobability sampling. Data was collected through questionnaires and documentation. Data analysis involved validity and reliability tests, multiple linear regression analysis with a confirmatory approach. The findings revealed that: (1) Product quality had a positive and significant impact on purchasing decisions at Mie Djoedes Bence Branch, Kediri City. (2) Service quality also had a positive and significant influence on purchasing decisions. (3) Contrary to expectations, price did not significantly affect purchasing decisions at the branch. (4) Brand image exerted a positive and significant influence on purchasing decisions
Pengaruh Harga, Lokasi, Store Atmosphere, dan Word Of Mouth terhadap Keputusan Pembelian pada Warung Gunung (Wagu) Kediri Syahrul Syaiful Riza; Djunaedi; Sasi Utami
Jurnal Ilmiah Raflesia Akuntansi Vol 12 No 1 (2026): Jurnal Ilmiah Raflesia Akuntansi
Publisher : Politeknik Raflesia Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53494/jira.v12i1.1351

Abstract

-This research aims to determine the influence of price, location, store atmosphere, and word of mouth on purchasing decisions among consumers of Warung Gunung (Wagu) Kediri. This type of research uses quantitative methods, namely a method that describes in detail the object of research. The population in this study were all consumers who had visited Warung Gunung (Wagu) Kediri during the last 6 months. Meanwhile, the sample was 60 people/respondents. Data collection methods use questionnaires, observation, documentation and literature study. Meanwhile, the data analysis method uses validity and reliability tests, classical assumption tests, multiple linear regression tests, partial significance tests (statistical test (t), simultaneous significance tests (F statistical test), and coefficient of determination. From the results of this research it can be concluded that: (1) Price partially has a significant relationship with purchasing decision variables (2) Location has a significant positive effect on increasing purchasing decisions (3) Store Atmosphere has a significant positive effect on purchasing decisions mouth does not have a positive effect on increasing purchasing decisions (5) Price (X1), location (X2), Store Atmosphere (X3) and word of mouth (X4) together (simultaneously) have a significant relationship to the dependent variable, namely decision. purchases (Y). The research results show an adjusted R square of 0.775 or 77.5%. This shows that there is a correlation between purchasing decisions and the variables price (X1), location (X2), Store Atmosphere (X3) and word of mouth ( X4) is high.