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ANALISIS TINGKAT KEPUASAN KONSUMEN PRODUK HORTIKULTURA DI PASAR BANDUNGAN PASCARELOKASI, KABUPATEN SEMARANG Sinta Mutia Sari; Mukson ;; Suryani Nurfadillah
MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Vol 5, No 1 (2022): Mahatani : Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal)
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/mja.v5i1.1781

Abstract

Program pembangunan ruang terbuka hijau (RTH) untuk menata kawasan wisata Bandungan dengan melibatkan relokasi Pasar Bandungan telah selesai dilaksanakan. Konsumen sebagai pengguna produk perlu diperhatikan kepuasannya dengan terus memberikan pelayanan terutama tempat penjualan produk. Tujuan penelitian ini ialah menganalisis karakteristik konsumen, tingkat kinerja, kepentingan, serta tingkat kepuasan konsumen produk hortikultura pascarelokasi Pasar Bandungan. Teknik sampel menggunakan metode nonprobability sampling secara accidental. Karakteristik konsumen dianalisis menggunakan analisis deskriptif dan kepuasan konsumen dianalisis dengan metode Importance Performance Analysis (IPA) dan Customer Satisfaction Index (CSI). Hasil analisis menunjukkan bahwa sebagian besar konsumen Pasar Bandungan merupakan wisatawan pria yang berasal dari luar Bandungan, berusia 20-30 tahun, sebagian besar bekerja wiraswasta, tamatan SMA, dan berpendapatan dibawah Rp 5.000.000. Atribut yang memiliki tingkat kepentingan tinggi dan kinerjanya tinggi yaitu penataan dan kerapian kios-kios ditata berdasarkan kelompok barang yang dijual (atribut X3.1), sedangkan atribut yang memiliki nilai kepentingan rendah dan kinerjanya juga rendah ialah rumah konsumen dekat dengan Pasar Bandungan (atribut X5.3). Atribut yang harus diperbaiki pascarelokasi pasar ialah atribut lantai pasar bersih dan tidak ada sampah berserakan (X2.4). Kepuasan konsumen sesudah relokasi ialah 79,57% yang berada pada kriteria puas.
Analisis Manajemen Rantai Pasok Benih Padi Lokal di PT Saprotan Benih Utama, Kabupaten Sragen Lisa Aprilianingsih; Titik Ekowati; Suryani Nurfadillah
Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Vol 7, No 1 (2022): Agricore
Publisher : Departemen Sosial Ekonomi Faperta Unpad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v7i1.39335

Abstract

AbstrakManajemen rantai pasok merupakan konsep pengelolaan manajemen perusahaan mulai dari proses pengadaan sampai produk siap untuk dikirim. Penerapan manajemen rantai pasok di perusahaan mengalami kendala yaitu kurangnya strategi yang tepat. Kurangnya strategi yang tepat khususnya dalam kegiatan produksi menyebabkan terkendalanya proses distribusi. Oleh karena itu, diperlukan beberapa strategi untuk mengatasi permasalahan manajemen rantai pasok tersebut. Metode penelitian yang digunakan adalah metode survey. Pengukuran kinerja manajemen rantai pasok menggunakan metode analisis supply chain operation reference (SCOR). Hasil penerapan manajemen rantai pasok benih padi di PT Saprotan Benih Utama sudah dilaksanakan dengan baik. Aliran rantai pasok benih padi baik aliran produk, aliran keuangan dan aliran informasi sudah dapat dikatakan baik. Tahun 2021, produk benih padi yang terjual sebanyak 4.633,66 ton/th hampir mendekati target sebanyak 5.000 ton/th. Nilai kinerja manajemen rantai pasok benih padi sebesar 74,63% dan termasuk kedalam kategori good dengan atribut prioritas tertinggi yaitu reliability, kriteria pemenuhan pesanan (PP). Hasil analisis efisiensi pemasaran menunjukkan terdapat perbedaan signifikan antara nilai margin dan efisiensi pemasaran pola 1 dan 2. Nilai total margin pemasaran pola 1 sebesar Rp 34.500,00, pola 2 sebesar Rp 42.500,00. Rata – rata nilai efisiensi pemasaran pola 1 yaitu 89,4%, pola 2 sebesar 87%. Pola 1 lebih efisien dibandingkan pola 2.Kata kunci: benih padi, manajemen rantai pasok, kinerja, SCOR, efisien.AbstractSupply chain management is company management concept starting from the procurement process until the product ready shipped. The implementation of supply chain management is experiencing problems, namely the lack of the right strategy. The lack of the right strategy, especially in production activities, causes distribution problems. Therefore, several strategies are needed to overcome them. The research method used is the survey method. The supply chain management performance measurement uses the supply chain operation reference (SCOR) analysis method. The result of the implementation of rice seed supply chain management have been carried well. The flow of the rice seed suplly chain both product flow, financial flow, and information flow can be good. The value of rice seed supply chain management performance is 74,63% and included in the good category with the highest priority attribute, namely reliability, order fulfillment criteria (PP). The result of marketing efficiency analysis show that there is significant difference between margin dan marketing efficiency of pattern 1 and 2. The total value of margins for pattern 1 is Rp 34,500.00 and pattern 2 Rp 42,500.00. The average value of marketing efficiency for pattern 1 is 89,4% and pattern 2 87%. Pattern 1 is more efficient than pattern 2.Keywords: rice seeds, supply chain management, performance, SCOR, efficient.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN KERIPIK TEMPE DI SENTRA OLEH-OLEH KEDUNG JENAR, KABUPATEN BLORA Destisya Firsty Bianridha; Agus Setiadi; Suryani Nurfadillah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 2 (2022): Juli 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i2.7376

Abstract

Tempe chips are processed soybean products that are consumed as a snack which has a high demand in the community, especially in Blora Regency. The demand for tempe chips is influenced by several factors, including the price of tempe chips, the price of onion chips, the price of banana midrib chips, age, consumer income, number of family members, consumer tastes, and time of purchase. This study aimed to analyze the factors that influence the demand for tempe chips and to analyze the elasticity of demand for tempe chips at the Kedung Jenar Tempe Chips Center, Blora Regency. The research location was selected by purposive sampling. The method used is survey method and using 100 respondents. Determination of respondents used accidental sampling. Data were analyzed by multiple linear regression. The results of multiple linear regression analysis show that the independent variables simultaneously had a significant effect on the dependent variable. Partially, the price of tempe chips, the price of onion chips, age, consumer income, number of family members, consumer tastes, and time of purchase affected the demand for tempe chips. While the price of banana midrib chips had no effect on the demand for tempe chips. The price elasticity of tempe chips was 0.371 inelastic so it is included in the category of normal goods. Cross elasticity with onion chips  had an elasticity of 0,258 and banana midrib chips had an elasticity of 0.473 as substitutes. The income elasticity was 0.76.
Competitiveness and Determining Factors of Indonesian Tea Export Volume in the World Market Hendi Nursodik; Siswanto Imam Santoso; Suryani Nurfadillah
HABITAT Vol. 32 No. 3 (2021): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2021.032.3.18

Abstract

Indonesia is one of the world's tea exporters, but the decline in the volume and value of its exports to date continues to occur. This study aims to 1) analyze the production trend and export volume of Indonesian tea. 2) analyze Indonesian tea competitiveness in the International market compared to other exporter countries (China, India, Kenya, Sri Lanka, and Vietnam).  3) analyze the determining factors of Indonesia's tea export volume to 7 major destination countries (Malaysia, Russia, Pakistan, USA, Germany, Poland, and Australia). The analysis methods used are simple linear regression, Revealed Comparative Advantage (RCA), Trade Specialization Ratio (TSR), and data panel regression. The results showed that the production and volume of Indonesian tea export will decrease every year. Indonesian tea has a very strong comparative competitiveness, but still below India, Kenya, Sri Lanka, and Vietnam. Indonesia tends to be an exporter of tea to the international market at the stage of export expansion. Factors determining the volume of Indonesian export are Indonesian tea production, the population of importer countries, real GDP per capita of importer countries, level of trade openness of importer countries, and importer countries' inflation rate.