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All Journal Jurnal Penyuluhan Buletin Peternakan Journal of Economics, Business, & Accountancy Ventura Journal of Indonesian Economy and Business Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Animal Production : Indonesian Journal of Animal Production Caraka Tani: Journal of Sustainable Agriculture Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Triton Animal Production
Mujtahidah Anggriani Ummul Muzayyanah
Department Of Livestock Socio-Economics, Faculty Of Animal Science, Universitas Gadjah Mada, Yogyakarta
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Veterinary Other

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DEMOGRAPHIC TARGETING OF USERS IN MOBILE APPLICATIONS FOR LIVESTOCK DIGITAL MARKETING AMONG SMALLHOLDER CATTLE FARMERS Triatmojo, Agung; Muzayyanah, Mujtahidah Anggriani Ummul; Syahlani, Suci Paramitasari; Guntoro, Budi
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 2 (2024): Special Edition in Collaboration with The 6th International Seminar on Agribusin
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i2.22722

Abstract

Several livestock diseases leading to high mortality rates among animals have raised concerns about a potential food crisis in Indonesia. To prevent further spread of these diseases, access to livestock sheds has been restricted. This situation has highlighted the importance of developing alternative marketing channels to facilitate livestock trade. The present study investigates the demographic factors that influence farmers' interest in adopting mobile applications for digital livestock marketing in the Special Region of Yogyakarta. The data for this research was collected from a stratified random sample of 968 respondents across four regions. Prior to the interviews, farmers were provided with an introduction and given the opportunity to experience the mobile applications firsthand. The data analysis employed descriptive statistics, non-parametric analysis, and a logistic regression model. The results indicated a significant (p < 0.05) association between variables such as the farmer's age, educational level, women's decision-making power, farming revenue, cattle ownership, farming experience, and interest in using mobile applications for livestock digital marketing. However, no distinction in adoption interest was observed between farmers who were members of agricultural groups and those who were not. These findings have significant methodological implications, as they require independent interviewing among member farmer groups. This study suggests that developers of mobile applications for livestock digital marketing should consider the lack of digital literacy among farmers as a crucial factor influencing their interest in adopting new technologies. Addressing the digital literacy gap could increase the adoption and effective use of these applications within the farming community.
Factors Determining Smallholder Farmers to Upscale their Cattle Business Restiyana Agustine; Mujtahidah Anggriani Ummul Muzayyanah; Ahmad Romadhoni Surya Putra; Endang Baliarti
ANIMAL PRODUCTION Vol. 25 No. 1 (2023)
Publisher : Faculty of Animal Science, Jenderal Soedirman University in associate with the Animal Scientist Society of Indonesia (ISPI) and the Indonesian Association of Nutrition and Feed Science (AINI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jap.2023.25.1.190

Abstract

The maintenance of beef cattle in Indonesia is mainly carried out by smallholder farmers, so to meet national demand, the beef cattle population needs to increase. While the government-initiated programs to increase e cattle population are many, studies to analyze smallholder farmers’ interest in improving their cattle size remain limited. This study aims to analyze factors influencing the interests of smallholder farmers in improving their beef cattle business. The variables were farmers’ age, gender, education level, family size, land ownership, beef cattle ownership, monthly income level, and cattle breed. The potential obstacles farmers faced to increasing their beef cattle business were investigated. Conducted in Blora, Grobogan, Kebumen, Klaten, and Rembang Regencies, Central Java Province, this study purposively selected 287 beef cattle farmers aged 15-24 years as study respondents. The collected data were then subjected to binary logistic regression analysis using Stata 16. The findings showed that farmers’ motivation to increase the population of cattle they raised was influenced by their age and monthly income. The older the farmers, the less probable they were interested in improving their business. Farmers earning >IDR 1,000,000.00-3,000,000.00 per month showed a probability of interest in increasing their business by growing the beef cattle population.
Determinant Factors of People’s Business Credit (KUR) Repayment in The Livestock Sector Syahfrizal, Aldi; Muzayyanah, Mujtahidah Anggriani Ummul; Wankar, Tian Jihadhan
Buletin Peternakan Vol 49, No 3 (2025): BULETIN PETERNAKAN VOL. 49 (3) August 2025
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v49i3.104116

Abstract

The People's Business Credit (KUR) program plays a crucial role in supporting Indonesia's livestock sector, which remains a primary source of livelihood for many rural households. This study aims to identify the characteristics of livestock farmers receiving KUR and the factors influencing loan repayment. Data were collected through a survey of 505 livestock farmers in Purbalingga Regency who had received KUR financing. A binary logistic regression model was used to analyze the determinants of loan repayment. The results show that borrower age, loan amount, loan term, and credit risk score significantly affect loan repayment performance. In contrast, gender, number of dependents, education level, business experience, income, and repayment capacity do not have a significant effect. The findings suggest that borrower characteristics and loan terms are crucial in determining repayment outcomes. Policymakers are advised to align KUR loan terms with livestock production cycles and provide financial literacy support to improve repayment rates and ensure the long-term sustainability of livestock-based KUR programs.
Message appeal and presentation order of public service advertisement: an experimental study of egg enriched with omega-3 promotion Syahlani, Suci Paramitasari; Purwanto, Bernardinus Maria; Ummul Muzayyanah, Mujtahidah Anggrian
Journal of Economics, Business, and Accountancy Ventura Vol. 17 No. 2 (2014): August 2014
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v17i2.305

Abstract

Some manufacturers have strengthened promotion by including the third party reviews on leaflet in the product packaging to gain a better market response. Third Party Organization (TPO) endorsers in rational appeal advertisement did not perform well compared to those in emotional appeal advertisement. This study analyzes the effect of emotional and rational appeal advertisements on perceived persuasion and presentation order identity of third party organization endorser and message content in advertising on perceived persuasion. Experimental laboratory with factorialdesign 2×2 advertisements type (rational vs. emotional) and presentation order of identification source and message (recency vs. primacy) were done on graduate students in Faculty of Animal Science, Gadjah Mada University, using random assignment to put subjects to reduce bias. It shows that rational and emotional appeals has no significant effect on perceived persuasion where the perceived persuasion average of rational advertisements effect was 5.6453 compared to 5.6247 on emotional advertisements effect. Furthermore, in rational appeal advertisement therecency presentation order affect higher perceived persuasion (p<0.01) that it was 6.0000 than primacy presentation order which was 5.2907. However, in emotional type public service, presentation order has no effect to the perceived persuasion which was 5.5275 in recency presentation order compare to 5.6822 in primacy presentation order.
Technological Acceptance of Cattle Farmers in Mobile Applications for Livestock Digital Marketing Triatmojo, Agung; Qui, Nguyen Hoang; El Sayed, Yasser Basstawy; Ummul Muzayyanah, Mujtahidah Anggriani; Syahlani, Suci Paramitasari; Guntoro, Budi
Buletin Peternakan Vol 48, No 2 (2024): BULETIN PETERNAKAN VOL. 48 (2) MAY 2024
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v48i2.92075

Abstract

The farmers have encountered challenges in conducting livestock trade due to the absence of dealer activity caused by Anthrax and Foot Mouth Disease (FMD) epidemics. In this context, it is crucial to utilize technology in livestock marketing to obtain current market information from distant marketplaces and reduce the risk of contagion. To meet these purposes, a mobile phone application has been developed in order to be used by cattle farmers; after that, market testing has been conducted to gain feedback and determine the segmentation. Thus, the study aimed to examine the differences in the perceived ease of use, perceived usefulness, and social impact amongst farmers who are willing and unwilling to embrace a mobile phone application for digital marketing. A total of 968 cattle farmers were surveyed with stratified random sampling techniques in the Special Region of Yogyakarta. The data obtained were analyzed using mean difference inferential analysis. The result showed that farmers with various categories of age, education, farm revenue, farmers group, farmer experience, cattle ownership, and regions have significantly different (p<0.01) perceived usefulness (PU), perceived ease of use (PE), and social influence (SI) on mobile applications for livestock digital marketing. Furthermore, farmers willing to adopt mobile application have significantly higher (p<0.01) PU, PE, and SI factors. This study recommends mobile app developers evaluate potential user needs and background factors that may influence farmers' interest.
Pengaruh Peran Kelompok Wanita Tani dan Faktor Internal Anggota KWT terhadap Keberdayaan Masyarakat dalam Pemanfaatan Lahan Pekarangan Nursiam Jati, Ranny; Hariadi, Sunarru Samsi; Muzayyanah, Mujtahidah Anggriani Ummul
Jurnal Penyuluhan Vol. 21 No. 02 (2025): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/21202560892

Abstract

Pemberdayaan wanita tani melalui pemanfaatan lahan pekarangan merupakan salah satu bentuk usaha pelibatan perempuan pada program pembangunan pertanian di Indonesia, termasuk di Kabupaten Bantul, DIY. Keberhasilan pemberdayaan (keberdayaan) tentunya tidak dapat terlepas dari peran KWT sebagai wadah bagi para wanita tani dan faktor internal anggota KWT itu sendiri. Penelitian ini bertujuan untuk menganalisis pengaruh peran KWT dan faktor internal anggota KWT terhadap keberdayaan masyarakat dalam program pemanfaatan lahan pekarangan di Kabupaten Bantul. Metode penelitian ini adalah deskriptif analisis dengan pendekatan kuantitatif yang menggunakan teknik pengumpulan data berupa wawancara dengan kuesioner kepada 173 anggota KWT sebagai responden penelitian. Hasil penelitian menunjukkan bahwa peran KWT dan faktor internal anggota KWT saling berhubungan dan berpengaruh signifikan terhadap keberdayaan masyarakat. Peran KWT serta faktor internal anggota KWT secara bersama-sama mempengaruhi keberdayaan masyarakat dalam pemanfaatan lahan pekarangan sebesar 26%. Kurang optimalnya pengaruh bersama antara kedua variabel tersebut dikarenakan adanya demotivasi anggota KWT serta disonansi kognitif pada nilai kerja wanita. Temuan pada penelitian ini diharapkan dapat menjadi salah satu acuan dalam rangka optimalisasi kegiatan pemberdayaan melalui pemanfaatan lahan pekarangan.
Co-Authors Agung Triatmojo Agung Triatmojo Ahmad Romadhoni Surya Putra Andriyani Astuti Bernardinus Maria Purwanto Budi Guntoro Diah Tri Widayati Diwan Hiliza Yahya El Sayed, Yasser Basstawy Endang Baliarti Endang Sulastri Keshav Lall Maharjan Keshav Lall Maharjan Nguyen Hoang Qui Nguyen Hoang Qui Nursiam Jati, Ranny Qui, Nguyen Hoang Restiyana Agustine Rini Widiati Suci Paramitasari Syahlani Sudi Nurtini Sunarru Samsi Hariadi Syahfrizal, Aldi Tri Anggraeni Kusumastuti Triatmojo, Agung Trisakti Haryadi Wankar, Tian Jihadhan Yasinta Yudya Saraswati Yustina Yuni Surandiyah