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All Journal Jurnal Teknologi Industri Pertanian Agrointek Jurnal Keteknikan Pertanian Tropis dan Biosistem Jurnal Ilmiah Ekonomi Islam Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Manajemen Agribisnis: Jurnal Agribisnis Indonesian Journal of Food Technology National Multidisciplinary Sciences KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Dian Novitasari
Jenderal Soedirman University
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Journal : Agrointek

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Analisis Segmentasi, Penentuan Target, dan Posisi Pasar Gula Kelapa Kristal Beriodium di Jawa Tengah dan Jawa Barat (Studi Kasus Gendis) Wafiq Priyaghinanto Habibie; Riana Listanti; Dian Novitasari
AGROINTEK Vol 16, No 1 (2022)
Publisher : Agroindustrial Technology, University of Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agrointek.v16i1.11063

Abstract

Some of the objectives of this study were: 1) To analyze the segmentation of iodized crystal coconut palm sugar. 2) To recognize the targeting of iodized crystal coconut pal sugar. 3) To Identify the positioning of Gendis iodized crystal coconut palm sugar products. Data collection was carried out online and offline in Purwokerto, where online questionnaires were distributed in several areas in Central Java and West Java. for four months, namely the period December 2020 - March 2021. The population in this study were consumers of iodized crystal coconut palm sugar and its potential consumers. The sampling method in this study used a non-probability sampling method with purposive sampling and snowball sampling techniques. Based on characteristics of the respondents, there are 3 market segments of iodized crystal coconut palm sugar were created. The target market chosen is cluster 2 with the characteristics of respondents aged 41 - 50 years, diploma educational background, housewife profession, and monthly expenses range of Rp.1.500.000 - Rp.3.000.000. Based on the biplot analysis, the results of the perception mapping by respondents that the most attached to the iodized crystal coconut palm sugar were taste, color, and texture.
ANALISIS KELAYAKAN FINANSIAL SASUKE (SARI SUSU KEDELAI) DI FAKULTAS VOKASI UNTAG SURABAYA Wahyu Kanti Dwi Cahyani; Dian Novitasari
AGROINTEK Vol 15, No 3 (2021)
Publisher : Agroindustrial Technology, University of Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agrointek.v15i3.9965

Abstract

Sasuke (Soy milk extract) is one of the products of a business unit that is run at the Faculty of Vocational Agroindustry, Untag Surabaya. Soy milk extract has many nutritional content including fiber and high protein. These efforts have not yet been carried out by a financial feasibility analysis. The purpose of this study was to determine the financial feasibility of Sasuke's business. This research uses primary data and is quantitative in nature. Then, a financial analysis consisting of the NPV, PBP, and B/C ratio analysis. This research was conducted at the Agroindustry Laboratory of the Vocational Faculty of Untag Surabaya. The results showed that Sasuke's business was feasible. Evidenced by the results of analysis for 10 years resulting in the value of NPV = IDR 103,762,210 (NPV 0), B / C ratio = 1,105 (B / C ratio 1), and capital will return to PBP = 1,049 years = 367 days.
Co-Authors Abdul Mukhlis Ritonga Agus Margiwiyatno Annisa Islamiati Arief Sudarmaji Asna Mustofa Aswan Munang Eni Sumarni Fitri Nur Haerunnisa Hardanto . Hety Handayani Hidayat Isna Aulia Syahdiar Krissandi Wijaya Krissandi Wijaya Listanti, Riana Miftahol Arifin Mukhlis Fauzi Utomo Nabila Noor Qisthani Poppy Arsil Purwoko Hari Kuncoro Reza Alif Indrianto Risqa Naila Khusna Syarifah Ropiudin . Salma Alif Nabilah Siswantoro Siswantoro Susanto Budi Sulistyo Toibah Toibah Wafiq Priyaghinanto Habibie Wahyu Kanti Dwi Cahyani Wicaksono, Rumpoko