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All Journal Jurnal Administrasi Bisnis ProBank: Jurnal Ekonomi dan Perbankan Jurnal Sosioteknologi Jurnal Edukasi dan Penelitian Informatika (JEPIN) Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT EKONOMIS : Journal of Economics and Business JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Journal of Entrepreneurship, Management and Industry (JEMI) Journal of Secretary and Business Administration YUME : Journal of Management JURISMA: Jurnal Riset Bisnis & Manajemen Almana : Jurnal Manajemen dan Bisnis JURNAL LENTERA BISNIS Sosiohumanitas: Jurnal Ilmu-Ilmu Sosial dan Humaniora Jurnal Informatika Ekonomi Bisnis Jurnal E-Bis: Ekonomi Bisnis Indonesian Journal of Electrical Engineering and Computer Science Jurnal Ekuilnomi Jurnal Ekonomi Indonesian Journal of Business Analytics (IJBA) Proceeding ISETH (International Summit on Science, Technology, and Humanity) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management Jurnal Informatika Ekonomi Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Communication, Business and Social Science (JCOBS) Jurnal Sekretaris & Administrasi Bisnis
Marheni Eka Saputri
Universitas Telkom
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Other

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Journal : Jurnal Ekonomi

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THE INFLUENCE OF SPAYLATER TRUST AND CONVENIENCE ON CONSUMPTIVE BEHAVIOR OF SHOPEE APP USERS IN BANDUNG Reskiah Putri Zani; Marheni Eka Saputri
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

Shopee launched in 2015, is a leading e-commerce site in Southeast Asia and Taiwan. There are already quite a lot of shopee users using the spaylater payment method, which is around 68%. In light of this, the goal of this study is to determine and analyze the Trust and Convenience of Spaylater on Consumptive Behavior of Shopee Application Users in Bandung partly and concurrently. This study employs a quantitative approach to descriptive research. This study employs a technique of non-probability sampling. There were 384.1 samples collected for this investigation, but the authors added to 385 respondents to reduce the number of respondents' calculation errors. Techniques for data analysis based on descriptive analysis and multiple linear regression analysis. According to the study's findings, trust is in the very good category, convenience is in the reasonably good category, and consumption is in the fairly good area. Based on the findings of multiple linear regression analysis, it can be inferred that there is a positive, one-way link between the variables of trust and convenience and consumptive behavior.
THE EFFECT OF E-SERVICE QUALITY AND E-TRUST ON CUSTOMER SATISFACTION THROUGH SHOPEE FOOD FEATURES AT MSMEs IN BANDUNG Adhany Cantika Putri; Marheni Eka Saputri
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Shopee has the Shopee Food feature, this makes it interesting because Shopee is the first e-commerce to have online food delivery. So that Shopee does not need to compete with other e-commerce, but competes with Go Food and Grab Food. This is also supported by the results of the pre-survey which shows there are problems with the service from Shopee Food which can affect customer satisfaction. This study aims to determine how much influence E-Service Quality and E-Trust have on Customer Satisfaction through the Shopee Food feature for MSMEs in Bandung. This study uses a quantitative method with the sampling technique used is non-probability sampling with purposive sampling. Data collection was through a questionnaire with a total sample of 97 respondents who are individuals or groups who use e-commerce Shopee Food to buy MSME products in the Bandung area. The data is then processed using the SPSS 25 for Windows application. The results of this study indicate that the variables e-service quality (X1) and e-trust (X2) have a positive and significant influence on customer satisfaction variables through the shopee food feature for MSMEs in Bandung (Y).
Co-Authors Adhany Cantika Putri Adriansyah, Dani Aklin Nindya Patricy Alisa Rahadiasmurti Isfandiari Arif, Farizal Arif, Farizal Arlianda, Rio Rizqi Arnindita, Nazwa Diyadaffa Asim Shahzad Avifah Azahra, Putri Rif’da Azmi Citra Kusuma Dewi Deden Witarsyah Dhiya Athaya Gusfi Esatama Revangga Febrianti, Agatha Indah Fildzah Qisthina Arifah Firdha Faizah Fitriani Nur Utami Hairulnizam Mahdin Isprimanto, Geza Izdihar, Zhafirah Farah Juarsah, Hasna Suryani Maria Veronika Marpaung Marpaung, Maria Veronika Monzana, Alfayed Yudisthira Muhammad Muazri Fazil Nabilla Putri Nofela Nazri Mohd Nawi Nerly Ovirya Nisa Eka Nastiti Ovirya, Nerly Permana, Madani Prima Putri Rif'da Azmi Azahra Putri, Denissa Aulia Putri, Inesha Adinda Disi Putry Hendriyani Qur’ani, Humaira Qur’ani, Humaira Rahman, Muhammad Fathur Regina Eka Pratiwi Reskiah Putri Zani Rieza Nur Alifa Rizky Maulana Sabrina, Keysia Shafa Sadewa, Devanka Elang Siregar, Oktobeno Mikaila Hasudungan Trisha Gilang Saraswati Tutut Ratna Pranata Utami, Giska Rizki Vianty Nadhira Wahyu Adi Prabowo Wirania Swasty