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All Journal INFORMASI Interaksi : Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Jurnal Studi Komunikasi Jurnal Atma Inovasia SENAPAS
Sherly Hindra Negoro
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Jurnal Studi Komunikasi

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Public relations and tourism: finding public relations’ role in communicating tourist destination Santoso, Nobertus Ribut; Negoro, Sherly Hindra
Jurnal Studi Komunikasi Vol 3, No 2 (2019)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.108 KB) | DOI: 10.25139/jsk.v3i2.1532

Abstract

Public relations plays essential roles in communicating and building image of tourist destinations in order to attract a significant number of tourists. Starting from this consideration, this research investigates the role of hotel public relations practitioners in communicating Yogyakarta as the tourist destination. The growth of tourists arriving in Yogyakarta cannot be separated from the role of hotel public relations practitioners in communicating Yogyakarta as the great place to visit. This research employed descriptive qualitative approach. The data was gathered by conducting interviews with three hotel public relations practitioners in Yogyakarta who have experienced in this field at least one year. Based on activities they did to communicate Yogyakarta as the tourist destination, it can be categorised that hotel public relations practitioners in Yogyakarta play communication technician role by using the beautiful and unique cultures and landmarks as backgrounds to communicate their hotels to tourists, using both conventional and new media to strengthen the image of Yogyakarta.
Public relations and tourism: finding public relations’ role in communicating tourist destination Santoso, Nobertus Ribut; Negoro, Sherly Hindra
Jurnal Studi Komunikasi Vol. 3 No. 2 (2019)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v3i2.1532

Abstract

Public relations plays essential roles in communicating and building image of tourist destinations in order to attract a significant number of tourists. Starting from this consideration, this research investigates the role of hotel public relations practitioners in communicating Yogyakarta as the tourist destination. The growth of tourists arriving in Yogyakarta cannot be separated from the role of hotel public relations practitioners in communicating Yogyakarta as the great place to visit. This research employed descriptive qualitative approach. The data was gathered by conducting interviews with three hotel public relations practitioners in Yogyakarta who have experienced in this field at least one year. Based on activities they did to communicate Yogyakarta as the tourist destination, it can be categorised that hotel public relations practitioners in Yogyakarta play communication technician role by using the beautiful and unique cultures and landmarks as backgrounds to communicate their hotels to tourists, using both conventional and new media to strengthen the image of Yogyakarta.
Co-Authors Alexander Beny Pramudyanto Aryoputro, Felix Bimo Astuti, R.A. Vita N.P. Brahma Putra Pratama Gregoria Arum Yudarwati MC Ninik Sri Rejeki MC Ninik Sri Rejeki Nobertus Ribut Santoso Pawana, Sekhar Candra