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All Journal INFORMASI Interaksi : Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Jurnal Studi Komunikasi Jurnal Atma Inovasia SENAPAS
Sherly Hindra Negoro
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : INFORMASI

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PICTORICAL WARNING PADA KEMASAN ROKOK: KOMUNIKASI PERSUASIF DALAM KAMPANYE KESEHATAN Negoro, Sherly Hindra
Informasi Vol. 46 No. 2 (2016): INFORMASI
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (510.412 KB) | DOI: 10.21831/informasi.v46i2.11794

Abstract

Smoking has became the serious problem which always to be the classical dynamic ofhealth communication's field. Through health campaign by using pictorical warning incigarette packs, Indonesian Government has priority to reduce the number of smokersin Indonesia. Pictorical warning in cigarette packs was regard as one of communicationstrategic for implementing. Health campaign has outcome that could change thehealth behavior for the persuadee. Visualization by using image becomes persuasivecommunication tools cigarette packs as the communication media. EPPM model wasused to analysis this case. This paper was using literature study to understand thisproblem.
Co-Authors Alexander Beny Pramudyanto Aryoputro, Felix Bimo Astuti, R.A. Vita N.P. Brahma Putra Pratama Gregoria Arum Yudarwati MC Ninik Sri Rejeki MC Ninik Sri Rejeki Nobertus Ribut Santoso Pawana, Sekhar Candra