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ANALISIS PERAN INFORMASI BERITA DAN INFLUENCER DALAM PROSES PENGAMBILAN KEPUTUSAN INVESTASI (STUDI KASUS : INVESTOR KODE BROKER XL) Muhammad Rijalul Abror Al-Ma’ruf; Uswatun Hasanah; Nurita Andriani
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21378

Intense competition in the sweetened condensed milk industry necessitates a deep understanding of consumer behavior to secure market share. This research addresses the discrepancy between the extensive marketing efforts of Dairy Champ the second largest market player and its suboptimal consumer purchase realization in Pamekasan Regency. The study aims to analyze the influence of marketing mix elements and brand image on purchase decisions within the local market. Utilizing a qualitative case study approach data were collected through semi structured in depth interviews with purposively selected informants and validated using source triangulation. The findings reveal that purchase decisions for Dairy Champ in Pamekasan are driven primarily by economic rationality competitive pricing and ease of access are the decisive factors. Furthermore recommendations from store owners were found to be significantly more effective in establishing consumer trust than mass media advertising. The research concludes that economic incentives and access convenience supersede emotional brand loyalty in this segment. Practically the study suggests that the company should pivot its strategy toward Trade Marketing specifically by strengthening relationships with merchants and conducting direct education to mitigate product quality concerns. An. Hamid This study investigates the successful expansion of BMT Nusantara in Bangkalan Regency which relies on a community-based approach amidst intense financial industry competition. The objective is to analyze the role of Word-of-Mouth (WOM) in marketing strategies and identify the communication processes influencing customer decisions. This research employs a descriptive qualitative method collecting data through in depth interviews, observation and documentation with active customers selected via purposive sampling. The results indicate that customer decisions are dominated by social interaction and validation from religious figures rather than formal promotion. Positive WOM is driven by altruistic motivation and the spirit of Islamic economic advocacy. Conversely instant messaging platforms like WhatsApp serve as effective channels for spreading negative sentiment regarding operational constraints. The study concludes that WOM is not merely a promotional tool but a vital mechanism for social and religious validation essential for the institution's sustainability. Consequently the research recommends implementing Community Influencer Marketing by formally involving religious figures and establishing responsive service recovery management to mitigate digital reputation risks.

The Advantages of Corporate Social Responsibility (CSR) Activities for Micro, Small, and Medium Enterprises (MSMEs) in Bangkalan Regency Ubadah Muqtafibillah; Nurita Andriani; Muh. Syarif
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1420

Corporate Social Responsibility (CSR) represents a form of corporate social commitment that not only benefits the surrounding community but also provides significant advantages for Micro, Small, and Medium Enterprises (MSMEs). This article explores the strategic value and practical implications of CSR activities targeted at MSMEs in Bangkalan Regency. By employing a qualitative descriptive approach, the study aims to identify how CSR programs contribute to improving product quality, expanding market access, and strengthening the overall competitiveness of local MSMEs. In addition, the research highlights the role of CSR in fostering innovation, enhancing managerial capabilities, and creating sustainable business practices among small business owners. The findings reveal that the effectiveness of CSR initiatives largely depends on active collaboration and mutual trust between corporations, MSMEs, and local government bodies. A well-coordinated CSR program has the potential to drive inclusive economic development and reduce regional disparities. However, several challenges still hinder its implementation, including limited resources, inconsistent program monitoring, and lack of long-term commitment from stakeholders. This article concludes by offering recommendations to enhance the impact of CSR initiatives, such as fostering public-private partnerships, increasing transparency, and aligning CSR objectives with local development goals. These efforts are essential to ensure that CSR becomes a sustainable tool for empowering MSMEs and boosting regional economic resilience.

Strategi Peningkatan Pengunjung Bukit Kapur Jaddih Kabupaten Bangkalan Eka Fitriadi; Vidi Hadyarti; Nurita Andriani
Journal of Management, Accounting, and Administration Vol. 2 No. 1: July - September 2025
Publisher : Institut Nurul Islam Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52620/jomaa.v2i1.178

Penelitian ini dilakukan bertujuan untuk mengidentifikasi faktor-faktor dari kekuatan, kelemahan, peluang serta ancaman pada Objek Wisata Bukit Kapur Jaddih di Kabupaten Bangkalan. Faktor-faktor ini di identifikasi dan dianalisis sehingga dapat diketahui faktor-faktor apa saja yang mempengaruhi tingkat kunjungan wisatawan daerah ataupun luar daerah dan strategi apa yang bisa diterapkan objek wisata untuk upaya peningkatan kunjungan wisatawan ke objek wisata Bukit Kapur Jaddih. Metode analisis data yang digunakan pada penelitian ini dengan analisis deskriptif pendekatan kuantitatif. Penelitian ini berupaya untuk menemukan suatu permasalahan atau potensi yang ada serta mengungkapkan fakta-fakta yang ada pada objek wisata Bukit Kapur Jaddih. Pada penelitian ini nantinya akan mengidentifikasi faktor yang paling utama yang berguna memberikan bobot pada faktor yang sudah ditentukan peneliti, yang terdiri dari faktor kekuatan, faktor peluang, faktor kelemahan dan faktor ancaman. Faktor utama ini dibandingkan dari masing -masing variabel pada faktor internal, yaitu evaluasi faktor internal (IFE) dan evaluasi faktor eksternal (EFE). Hasil identifikasi dan analisis menunjukkan bahwa Objek Wisata Bukit Jaddih dapat menerima peluang dengan maksimal dan meminilkan ancaman dari pesainganya. Strategi yang bisa digunakan untuk pengembangan objek wisata alam Bukit kapur Jaddih antara lain yaitu: pengelola objek wisata membangun sarana dan prasarana, memperbaiki daya tarik yang sudah dimiliki, serta memaksimalakan pengelolahan lahan yang luas secara tepat.

Networking dalam Medukung Perempuan Berwirausaha: Sistematis Literatur Review Musrifah Musrifah; Nurita Andriani; Uswatun Hasanah
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 12 (2025): SENTRI : Jurnal Riset Ilmiah, Desember 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i12.5242

Women entrepreneurs play a crucial role in strengthening micro, small, and medium enterprises (MSMEs) and contributing to economic growth, particularly in developing countries such as Indonesia. Despite their increasing participation, women entrepreneurs continue to face various challenges, including gender discrimination, limited access to resources, and insufficient structural support. In this context, networking emerges as a strategic factor that supports women’s entrepreneurial success by facilitating access to information, resources, collaboration, and emotional support. This study aims to systematically examine the role of networking in supporting women entrepreneurs through a Systematic Literature Review (SLR). Academic articles published between 2015 and 2025 were collected from reputable databases, including Google Scholar and PubMed, using keywords related to women entrepreneurship and networking. A total of 13 relevant journal articles met the inclusion criteria and were analyzed using a thematic approach to identify key patterns and contributions. The findings indicate that networking functions not only as economic capital but also as social and psychological capital that enhances women entrepreneurs’ confidence, resilience, and competitiveness. Strong social networks enable women entrepreneurs to access business opportunities, expand markets, share knowledge, and overcome gender-based barriers. Furthermore, community-based and organizational networks play an important role in fostering collaboration, mentorship, and policy advocacy. This study highlights the importance of strengthening inclusive and sustainable networking programs to support women entrepreneurs. The findings provide valuable insights for policymakers, practitioners, and women entrepreneurs in designing effective strategies to enhance entrepreneurial success and promote gender-inclusive economic development.

Strategi Branding Daerah dan Pengaruhnya terhadap Minat Kunjungan Wisata Lokal: Systematic Literatur Review Moh. Hasan; Nurita Andriani; Uswatun Hasanah
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 12 (2025): SENTRI : Jurnal Riset Ilmiah, Desember 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i12.5262

The development of local tourism requires each region to have a strategy capable of building a strong and sustainable destination image and identity. One widely used approach is a regional branding strategy (destination branding), which focuses on fostering positive tourist perceptions of a region. This study aims to map the development of scientific studies related to regional branding strategies and their influence on local tourist visit interest through a systematic literature review approach based on bibliometric analysis. Data were collected using the Publish or Perish application sourced from Google Scholar and Scopus with a publication period of 2020–2025. A total of 993 journal articles that met the criteria were analyzed using VOSviewer software. The analysis techniques used included keyword co-occurrence, co-authorship, citation analysis, and bibliographic coupling. The analysis results indicate the existence of five main research clusters: destination branding, brand image and brand identity, tourist behavior (visit intention), digital tourism marketing, and local tourism development. The research findings also indicate a shift in research trends towards the use of digital media in regional branding strategies and an increased focus on local tourists. Furthermore, brand identity and destination branding have proven to be important factors in shaping tourist visit interest. This research provides theoretical contributions in mapping the direction of regional branding research as well as practical implications for local governments and tourism stakeholders in formulating more effective, innovative, and sustainable branding strategies.

The Advantages of Corporate Social Responsibility (CSR) Activities for Micro, Small, and Medium Enterprises (MSMEs) in Bangkalan Regency Ubadah Muqtafibillah; Nurita Andriani; Muh. Syarif
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1420

Corporate Social Responsibility (CSR) represents a form of corporate social commitment that not only benefits the surrounding community but also provides significant advantages for Micro, Small, and Medium Enterprises (MSMEs). This article explores the strategic value and practical implications of CSR activities targeted at MSMEs in Bangkalan Regency. By employing a qualitative descriptive approach, the study aims to identify how CSR programs contribute to improving product quality, expanding market access, and strengthening the overall competitiveness of local MSMEs. In addition, the research highlights the role of CSR in fostering innovation, enhancing managerial capabilities, and creating sustainable business practices among small business owners. The findings reveal that the effectiveness of CSR initiatives largely depends on active collaboration and mutual trust between corporations, MSMEs, and local government bodies. A well-coordinated CSR program has the potential to drive inclusive economic development and reduce regional disparities. However, several challenges still hinder its implementation, including limited resources, inconsistent program monitoring, and lack of long-term commitment from stakeholders. This article concludes by offering recommendations to enhance the impact of CSR initiatives, such as fostering public-private partnerships, increasing transparency, and aligning CSR objectives with local development goals. These efforts are essential to ensure that CSR becomes a sustainable tool for empowering MSMEs and boosting regional economic resilience.

Pengaruh Promosi Melalui Media Sosial Facebook Terhadap Minat Beli Konsumen Pada Produk UMKM (studi pada umkm makanan dan minuman) di Kabupaten Trenggalek Muhamad Khoirul Imsaki; Nurita Andriani
Eco-Entrepreneur Vol 11, No 2 (2025): Desember
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v11i2.33314

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