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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Studi Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) YUME : Journal of Management Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi JURNAL LENTERA BISNIS Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Formosa Journal of Applied Sciences (FJAS) Jurnal Kajian Ilmu Manajamen Journal of Artificial Intelligence and Digital Business JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Ekonomi, Manajemen, Akuntansi
Bambang Setiyo Pambudi
Universitas Trunojoyo Madura
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Social Sciences

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Implementation of Trust, Electronic Word of Mouth and Social Proof on Purchasing Decisions Systematic Literature Review Shely Dinar Thamara; Bambang Setiyo Pambudi
Formosa Journal of Applied Sciences Vol. 4 No. 4 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i4.104

Abstract

The development of digital technology and the increase in online shopping activities have driven changes in consumer behavior, particularly in the purchase decision-making process. This study aims to systematically examine how trust, electronic word of mouth (e-WOM), and social proof are implemented and contribute to consumer purchasing decisions. Through a systematic literature review method, this article analyzes a number of relevant and current scientific literatures to identify patterns, relationships, and important findings of the three variables. The results show that trust is the main basis in creating consumer confidence in online transactions, e-WOM acts as a trusted source of information because it comes from fellow users, while social proof provides indirect social influence through indicators of popularity and social validation. These three variables significantly influence consumer purchase intention and behavior in the digital era.
Co-Authors AA Sudharmawan, AA Ahmad Zeifuddin Ashef Aniqurroziqi Dita Widya Ramadhani Endah Sofy Tri Pamungkas Fathor Fathor Jihan Fahiroh Lukmanul Hakim Miftahul Jannah Moh. Rony Muh. Syarief Musrifah Musrifah Putri, Elvaretta Livia Ridoi*, Muhammad Fariz Rina Marliana Rosiqin, Khoirul Rustika, Laela Samsul Bahri Shely Dinar Thamara Sinol Sinol Sony Kusumasondjaja Sri Hartini Suyono Suyono Yoga Prastyo