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All Journal Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Media Mahardhika JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Jurnal Mantik JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) TRIDARMA: Pengabdian Kepada Masyarakat (PkM) Community Engagement and Emergence Journal (CEEJ) Jurnal Ilmiah Akuntansi Kesatuan BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Penelitian Manajemen Terapan (Penataran) Jurnal Cakrawala Ilmiah IQTISHADequity jurnal MANAJEMEN Technology and Society Perspectives (TACIT)
Abdul Ghofur
Fakultas Ekonomi Universitas Islam Lamongan, Indonesia
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Cakrawala Ilmiah

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THE EFFECT OF PRODUCT KNOWLEGDE, ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING AND PRICES ON CONSUMER BUYING INTEREST IN MEDIATION OF TRUST IN THE MARKETPLACE SHOPEE (STUDY AT MWCNU SUKODADI) Winda Listya Anggraini; Abid Muhtarom; Akhlis Priya Pambudy; Yuhronur Efendi; Deddi Nordiawan; Abdul Ghofur
Jurnal Cakrawala Ilmiah Vol. 1 No. 8: April 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (413.524 KB) | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i8.2028

Abstract

The era of increasingly sophisticated technology, it causes a shift in consumer behavior, especially in shopping. Online shopping has now become a habit. There are factors that consumers consider, namely safety or inappropriate goods. In this study there is a novelty, namely more variables that are examined and the object of research. This research is a quantitative study that has a sample of 165 respondents and the data analysis used is the SEM method with the Smart PLS version 3.0 tool. The test used is the outer model test, the structural model, mediation and hypotheses. The results show that The validity test has an outer load mg value > 0.7 and an AVE value > 05 then it is declared valid. The reliability test shows a composive reliability value and Cronbach's alpha > 07 then it is said to be reliable. said Partial Mediation Online customer review variable (X2) on buying interest (Y) mediated by trust (Z) said Non Mediation Online customer rating variable (3) on buying interest (Y) mediated trust (Z) said Non Mediation Price variable (X4) on buying interest (Y) mediated by trust (Z) is said to be Partial Mediation Based on the analysis of the test results The hypothesis can be concluded that the product knowledge variable (X1). Online customer review (X2), online customer rating (X3) and price (X4) on bell interest (Y) simultaneously have a positive and significant effect
Co-Authors Abid Muhtarom Abid Muhtarom Abid Muhtarom, Abid Alviani Kusumaningrum Amrozi, Akhmad Imam Andi Farouq Hasan Aris Nur Rakhmayani Bachri, Affan Bambang Eko Muljono Cholidah, Lilik Nur Damayanti, Dhita Dhora Deddi Nordiawan Dwi Nur Fadhillah Efendy, Yuhronur Eka Khusniatuz Zahro Ekasari, Ratna Evi Novitasari Handayani, Sutri Husen - Husen, Husen Husen Imam Tresno Edy Ismiranda Julien Kemal Farouq M Kemal Farouq Mauladi Lusi Indha Kurnianing Dewi Mauladi, Kemal Farouq Miftakhul Arif Mohammad Rizal Nur Irawan Mohammad Rizal Nur Irawan Mohammad Rizal Nur Irawan Irawan Mubtadi Faisol Athobari Muhtarom, Abid Noer Rafikah Zulyanti Nordiawan, Deddi Novianti Agustina Nuri Ajeng Ningtyas Nuril Badriyah Nurul Badriyah Pambudy, Akhlis Priya Ramilusholikha, Sahiva Randi Bachtiar Afandi Ratna Ekasari Rico Rohman Rivatul Ridho Elvierayani Sherlyna Alyazana Salsabila Sulaeman, Moh Muklis Suprapto, Hery Syafik, Mohammad Umi Nur Aini Winda Listya Anggraini Yuhronur Efendi Yuhronur Efendi Yuhronur Efendi Zulkifli Lubis Zulkifli Lubis