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All Journal Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Media Mahardhika Jurnal Mantik JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) TRIDARMA: Pengabdian Kepada Masyarakat (PkM) Community Engagement and Emergence Journal (CEEJ) BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Penelitian Manajemen Terapan (Penataran) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Cakrawala Ilmiah IQTISHADequity jurnal MANAJEMEN Technology and Society Perspectives (TACIT)
Abdul Ghofur
Fakultas Ekonomi Universitas Islam Lamongan, Indonesia
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH MOTIVASI, DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT BANK BTPN Tbk DI KANTOR CABANG LAMONGAN Kemal Farouq M; Randi Bachtiar Afandi; Abdul Ghofur Zulkifli Lubis; Ratna Ekasari
IQTISHADequity jurnal MANAJEMEN Vol 4, No 2 (2022): Juni 2022
Publisher : FAKULTAS EKONOMI UNIVERSITAS MAARIF HASYIM LATIF

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (171.137 KB) | DOI: 10.51804/iej.v4i2.1851

Abstract

This study aims to determine the effect of motivation and work discipline on employee performance at PT. Bank BTPN Tbk at the Lamongan Branch Office. This type of research, namely quantitative. Several variables that are connected in this study are the variable of motivation (X1), work discipline (X2), and employee performance (Y). The type of data used is primary data. Primary data is data obtained directly from respondents. The analysis technique of this research uses multiple linear regression analysis technique with the same population and sample, namely 50 people. The results obtained from this study are that motivation and work discipline have a positive and significant effect simultaneously and partially on employee performance at PT. Bank BTPN Tbk at the Lamongan Branch Office
PENGARUH JUMLAH PRODUKSI DAN KUALITAS SDM TERHADAP PENDAPATAN KARYAWAN PADA KONVEKSI HIJAB AL – VIETA TUNGGUL PACIRAN Abdul Ghofur; Mohammad Rizal Nur Irawan; Andi Farouq Hasan
Media Mahardhika Vol. 19 No. 1 (2020): September 2020
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v19i1.189

Abstract

Community income becomes a reference that an area is considered prosperous. The existence of the industrial revolution 4.0 makes the spirit for the community to compete to improve the quality of community resources so that they are not colonized by technological sophistication. This study aims to analyze and discuss the effect of the amount of production and quality of human resources on employee income in the Al-Vieta hijab convection. The research method used is quantitative research. The sample used is a saturated sampling of production employees with 25 respondents. Analysis of the data used is validity, reliability, classic assumption test and multiple linear regression using SPSS 20. The mathematical model as a representation of the effect of the number of production and quality of HR on employee income in hijab convection Al-Vieta. The results showed that there was an effect simultaneously on the amount of production and the quality of human resources on employee income at the Al-Vieta hijab convection. The results of the coefficient of determination (R ^ 2) of 0.725, meaning that the amount of production and quality of human resources contribute to affect employee income by 72.5% while the remaining 27.5% is influenced by other variables outside the variables studied by researchers.
PENGARUH KERAGAMAN PRODUK, KUALITAS PRODUK, HARGA, DAN LOKASI TERHADAP LOYALITAS PELANGGAN DIMEDIASI KEPUTUSAN PEMBELIAN ANYAMAN BAMBU UMKM CIPTA KARYA ART BAMBU MANDIRI DESA SUKOLILO (METODE PARTIAL LEAST SQUARE (PLS) — STRUCTURE EQUATION MODELING (SEM)) Ramilusholikha, Sahiva; Muhtarom, Abid; Cholidah, Lilik Nur; Efendy, Yuhronur; Nordiawan, Deddi; Ghofur, Abdul
Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 8 No. 1 (2023)
Publisher : Program Studi Manajemen STIE Kesuma Negara Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Banyaknya bisnis UMKM menimbulkan persaingan yang cukup kuat antar pemilik usaha. Penentuan strategi pemasaran secara tepat perlu dilakukan agar tercipta loyalitas pelanggan. Kebaruan dalam penelitian ini yaitu terdapat variabel yang diteliti lebih banyak dibandingkan dengan penelitian sebelumnya. Populasi dalam penelitian ini adalah konsumen yang pernah membeli produk anyaman bambu di UMKM Cipta Karya Art Bambu Mandiri desa Sukolilo, dengan sampel yang diambil 174 orang. Analisis data yang digunakan adalah SEM dengan alat Smart-PLS versi 3. 3. 7. Uji PLS penelitian ini merupakan uji outer model, inner model, uji mediasi, dan uji hipotesis. Hasil penelitian menyatakan bahwa pada uji validitas nilai loading factor > 0. 7 dan nilai AVE > 0. 5 dinyatakan valid. Pada uji reliabilitas nilai composite reliability dan cronbachs alpha > 0. 7 dikatakan reliabel. Dapat disimpulkan bahwa kualitas produk (X2) dan lokasi (X4) terhadap loyalitas pelanggan (Y) dimediasi keputusan pembelian (Z) berpengaruh positif dan signifikan. Sedangkan keragaman produk (X1) dan harga (X3) berpengaruh positif dan tidak signifikan. Dalam uji mediasi variabel kualitas produk (X2) dan lokasi (X4) terhadap loyalitas pelanggan (Y) dimediasi keputusan pembelian (2) disebut Partial Mediation. Variabel keragaman produk (X1) dan harga (X3) terhadap loyalitas pelanggan (Y) dimediasi keputusan pembelian (Z) disebut Non Mediation. Kata Kunci: Keragaman Produk, Kualitas Produk, Harga, Lokasi, Loyalitas Pelanggan, dan Keputusan Pembelian, SEM-PLS
Dynamics of Social Media Interaction: Implications for the Manifestation of Digital Business Image and Reputation in Public Perception Amrozi, Akhmad Imam; Ghofur, Abdul; Damayanti, Dhita Dhora; Suprapto, Hery; Sulaeman, Moh Muklis
Technology and Society Perspectives (TACIT) Vol 2 No 1 (2024): March 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v2i1.141

Abstract

In recent years, social media has experienced rapid growth as the primary platform for interaction, information sharing, and community building. This phenomenon has transformed the communication landscape and influenced how companies interact with consumers. This research aims to deeply understand and contextualize the dynamics of social media interaction, implications for the manifestation of image, and digital business reputation in public perception. The research method employed is a qualitative literature review using data from Google Scholar for the period 1998-2023. The study results indicate that the dynamics of social media interaction have become crucial in the digital era, particularly in shaping the image and reputation of digital businesses in the eyes of the public. These interactions include responses to content, user interactions, as well as the role of influencers and communities in shaping public opinion. The image and reputation of digital businesses are formed through various mechanisms on social media, including user reviews, recommendations, and content dissemination by other users.
OPTIMALISASI DIGITAL MARKETIG UNTUK MENINGKATKAN PENJUALAN OLAHAN IKAN PADA UMKM DESA BELUN KECAMATAN TURI KABUPATEN LAMONGAN Yenni Vera Fibriyanti; Fitri Nurjanah; Mohammad Syafik; Yanuar Lazuardi; Abdul Ghofur; Ahmad Imam Amrozi; Fani Nur Fadhilah
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.40545

Abstract

Program Optimalisasi Digital Marketing di Desa Balun Kecamatan Turi Kabupaten Lamongan merupakan salah satu bentuk kegiatan pengabdian masyarakat.  Kegitan ini bertujuan untuk meningkatkan penjualan olahan ikan di Desa Balun. Metode pelaksanaan terdiri dari empat kegiatan yaitu: (1) Kegiatan koordinasi, singkronisasi jadwal, observasi dan wawancara; (2) Pelatihan teknik pengolahan ikan mujaer menjadi inovasi makanan; (3) Pelatihan digital marketing olahan ikan; (4) Evaluasi kegiatan pengabdian masyarakat. Hasil yang telah dicapai dalam pelaksanaan pengabdian masyarakat yaitu (1) meningkatnya ketrampilan pembuatan olahan ikan; (2) meningkatnya daya saing pemasaran melalui digital marketing; (3) meningkatnya perekonomian masyarakat Desa Balun, Kecamatan Turi, Kabupaten Lamongan
Co-Authors Abid Muhtarom Abid Muhtarom Abid Muhtarom, Abid Ahmad Imam Amrozi Alviani Kusumaningrum Amrozi, Akhmad Imam Andi Farouq Hasan Aris Nur Rakhmayani Bambang Eko Muljono Cholidah, Lilik Nur Damayanti, Dhita Dhora Deddi Nordiawan Dwi Nur Fadhillah Efendy, Yuhronur Eka Khusniatuz Zahro Evi Novitasari Fani Nur Fadhilah Fitri Nurjanah Handayani, Sutri Husen - Husen, Husen Husen Imam Tresno Edy Irawan, Mohamad Rizal Nur Ismiranda Julien Kemal Farouq M Kemal Farouq Mauladi Lusi Indha Kurnianing Dewi Miftakhul Arif Mohammad Rizal Nur Irawan Mubtadi Faisol Athobari Muhtarom, Abid Noer Rafikah Zulyanti Nordiawan, Deddi Novianti Agustina Nuri Ajeng Ningtyas Nuril Badriyah Nurul Badriyah Pambudy, Akhlis Priya Ramilusholikha, Sahiva Randi Bachtiar Afandi Ratna Ekasari Rico Rohman Rivatul Ridho Elvierayani Sherlyna Alyazana Salsabila Sulaeman, Moh Muklis Suprapto, Hery Syafik, Mohammad Umi Nur Aini Winda Listya Anggraini Yanuar Lazuardi Yenni Vera Fibriyanti Yuhronur Efendi Yuhronur Efendi Yuhronur Efendi Zulkifli Lubis Zulkifli Lubis