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All Journal Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Responsif : Riset Sains dan Informatika Jurnal Sains Manajemen Service Management Triangle : Jurnal Manajemen Jasa Jurnal Financia : Akuntansi dan Keuangan JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA) Carmin: Journal of Community Service
Ria Yuli Angliawati
Universitas Adhirajasa Reswara Sanjaya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Strategi Pengembangan SDM Unggul dalam Mendukung Kinerja Koperasi Peternakan Bandung Selatan Pangalengan Ria Yuli Angliawati; Mira Veranita; R. Oke Andikarya; Clarissa Siswara
JURPIKAT Vol 7 No 1 (2026): 7.1 2026
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i1.3013

Abstract

Koperasi Peternakan Bandung Selatan Pangalengan (KPBS) menghadapi berbagai tantangan dalam pengembangan sumber daya manusia (SDM), terutama terkait rendahnya kedisiplinan, kurangnya komunikasi internal, belum adanya SOP operasional, serta rendahnya literasi manajerial dan pencatatan produksi. Untuk menjawab persoalan tersebut, tim pengabdian kepada masyarakat (PKM) melaksanakan program Pelatihan Pengembangan SDM Unggul menggunakan metode participatory training selama dua hari, mencakup ceramah interaktif, diskusi kelompok, studi kasus, simulasi, workshop penyusunan SOP, praktik lapangan, dan penyusunan rencana aksi individu. Hasil pelatihan menunjukkan peningkatan signifikan pada pemahaman peserta, yang terlihat dari kenaikan nilai pre-test ke post-test sebesar 28 poin. Peserta juga berhasil menyusun SOP sederhana, meningkatkan keterampilan komunikasi, memperbaiki pemahaman manajemen kinerja, dan menunjukkan perubahan perilaku positif seperti meningkatnya kedisiplinan dan kemampuan bekerja sama. Evaluasi kepuasan peserta mencapai lebih dari 88% pada seluruh kategori. Secara keseluruhan, metode participatory training terbukti efektif dalam meningkatkan kompetensi teknis dan non-teknis anggota koperasi, memperkuat tata kelola organisasi, serta mendorong budaya kerja kolaboratif dan berkelanjutan di lingkungan KPBS.
Implementation of Creative Packaging Concepts for Coffee Products: Findings from a Community Service Program at Elmindi Farm Rizki Ardiansyah Rubini; Bambang Sukajie; Ria Yuli Angliawati; Nur Syafira Ramona
Carmin: Journal of Community Service Vol. 6 No. 1 (2026)
Publisher : Borneo Research and Education Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59329/carmin.v6i1.216

Abstract

Packaging plays a crucial role in enhancing the attractiveness and selling value of a product, particularly in the coffee industry, which prioritizes quality and local identity. This study aims to examine how Elmindi Farm coffee product packaging influences consumer perceptions and contributes to the marketing strategies of UMKM in Legok Harendong Village, Bandung Regency. This area is known for its Arabica and Robusta coffee commodities. The research was conducted using a descriptive-qualitative approach through direct observation and interviews with business owners and consumers. The study results indicate that visual packaging elements such as design, color, and environmentally friendly materials positively impact brand image. Furthermore, clear product information and local narratives on the packaging contribute to building consumer trust and emotional engagement. Packaging serves not only as a protective product but also as an effective communication and branding medium for expanding the market and increasing the competitiveness of local coffee in the digital era.
Pengembangan Kerangka Transparansi Pemasaran Hijau (Green Marketing) Berbasis Blockchain untuk Memitigasi Greenwashing pada Industri Manufaktur Ria Yuli Angliawati; Mita Wydaswara; Mochamad Ricky Ariefianto; Devi Yuniati Dradjat
Jurnal RESPONSIF: Riset Sains & Informatika Vol 8 No 1 (2026): Jurnal Responsif: Riset Sains dan Informatika
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/p4z71e75

Abstract

Abstract— The rapid growth of sustainable marketing has encouraged manufacturing companies to adopt green marketing strategies to improve corporate competitiveness and environmental responsibility. However, the increasing number of unverified environmental claims has also intensified greenwashing practices, reducing consumer trust and limiting the effectiveness of sustainability initiatives. Existing green marketing approaches generally lack transparent mechanisms that enable consumers to verify environmental information throughout the product lifecycle. This study proposes the Blockchain-Based Framework, a conceptual framework integrating blockchain technology into digital marketing ecosystems to improve transparency, traceability, and consumer trust. The proposed framework employs immutable distributed ledgers, smart contracts, QR-code verification, and digital product passports to ensure that sustainability claims can be independently verified by consumers. This research adopts a Design Science Research approach combined with a systematic literature review to develop and evaluate the proposed conceptual framework. The framework demonstrates that blockchain technology can significantly improve information transparency, reduce greenwashing risks, strengthen digital consumer trust, and support sustainable digital marketing strategies in manufacturing industries. The proposed framework contributes to the intersection of information systems, blockchain technology, and digital marketing by providing a technological foundation for transparent sustainability communication. Abstrak— Meningkatnya penerapan strategi green marketing pada sektor manufaktur mendorong perusahaan untuk menyampaikan berbagai klaim ramah lingkungan sebagai bagian dari strategi pemasaran digital. Namun demikian, rendahnya transparansi informasi produk menyebabkan meningkatnya praktik greenwashing yang berdampak terhadap menurunnya kepercayaan konsumen. Penelitian ini mengusulkan Blockchain-Based Framework sebagai model konseptual yang mengintegrasikan teknologi blockchain ke dalam ekosistem digital marketing untuk meningkatkan transparansi, keterlacakan, dan kepercayaan konsumen. Framework ini memanfaatkan distributed ledger, smart contract, QR Code, dan digital product passport sehingga seluruh informasi keberlanjutan dapat diverifikasi secara independen oleh konsumen. Penelitian menggunakan pendekatan Design Science Research (DSR) yang dipadukan dengan kajian literatur sistematis dalam merancang framework konseptual. Hasil penelitian menunjukkan bahwa pemanfaatan blockchain berpotensi meningkatkan transparansi informasi, mengurangi risiko greenwashing, memperkuat kepercayaan konsumen digital, serta mendukung implementasi strategi green marketing yang berkelanjutan. Kontribusi penelitian ini terletak pada pengembangan framework berbasis sistem informasi yang mengintegrasikan blockchain dan digital marketing sebagai solusi inovatif untuk meningkatkan kredibilitas komunikasi keberlanjutan pada sektor manufaktur
PENGUATAN BRANDING DIGITAL UMKM KULINER MELALUI OPTIMALISASI MEDIA SOSIAL Mira Veranita; Achmad Dheni Suwardhani; Ria Yuli Angliawati; Mita Wydaswara; Sarah Nursa’diah Hidayat; Ahmad Sahidin
JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA) Vol 5 No 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA)
Publisher : ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/adidharma.v5i1.292

Abstract

The rapid growth of digital technology has transformed marketing strategies for Micro, Small, and Medium Enterprises (MSMEs), particularly in the culinary sector, where visual promotion and customer engagement play an essential role. However, many culinary MSMEs still face challenges in managing social media effectively due to limited digital literacy, inconsistent branding, and inadequate content creation skills. This community service program aimed to optimize social media utilization as a digital promotion tool for Dehenz MSME, a culinary business operating in the bakery, catering, and coffee shop sectors in Bandung Regency, Indonesia. The program employed a participatory mentoring approach through several stages, including problem identification, program planning, training implementation, mentoring, monitoring, and evaluation. Activities focused on digital marketing education, visual branding development, content creation training, Instagram feature optimization, and content planning assistance. The results demonstrated significant improvements in the partner’s understanding of digital marketing strategies, the quality and consistency of promotional content, the utilization of Instagram features such as reels and stories, and customer engagement on social media platforms. In addition, the program successfully strengthened the digital branding identity of the business and enhanced the partner’s ability to manage social media independently and systematically. The study concludes that practice-based social media mentoring is effective in improving the digital marketing capacity and competitiveness of local culinary MSMEs in the digital economy era.
Co-Authors Achmad Dheni Suwardhani Ade Mubarok Adit Thia Santika Ahmad Sahidin Bambang Sukajie Clarissa Siswara Devi Yuniati Dradjat Devi Yuniati Drajat Dwinta Mulyanti Egi Septiana Feti Fatimah Feti Fatimah Maulyan Hariyanti, Ifani Mita Wydaswara Mita Wydaswara Mochamad Ricky Ariefianto Mochammad Farhat Immami Mutaqin Nur Syafira Ramona R. Oke Andikarya Riris Roisah, Riris Rizki Ardiansyah Rubini Sandini, Dwi Sarah Nursa’diah Hidayat Veranita, Mira Yulia Meliawati Zaskya Ansiya Ahha