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OPTIMALISASI UMKM MELALUI PENINGKATAN INOVASI DAN PEMASARAN PADA MASA PANDEMI DI DESA CIBEUREUM KECAMATAN CISARUA KABUPATEN BOGOR Ismartaya Ismartaya; Ade Supriatna; Agung Ferdiansyah; Ari Nurpratomo; Asep Suryana; Ipat Latipah; Mohamad Hafid Zakaria; Muhammad Abian Nurdiansyah; Muhammad Syahrul Ramadhana; Siti Firda Parida; Pena Pena
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 1: Januari 2021
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v1i1.388

Abstract

Optimization UMKM through increased innovation and marketing during the pandemic in Cibereum Village, Cisarua District, Bogor Regency (a case study on the "Gemblong" business group in Cibereum Village, Cisarua District, Bogor Regency). Development of increased innovation and digital marketing during the Covid 19 pandemic is carried out so that business players who The majority are classified as businesses that are threatened with closure due to the inability to spin capital money to carry out production, the price of raw materials is increasing but they do not have a stable market share. the tourism potential of the Puncak Bogor route. the incessant marketing through internet media, it is hoped that the name gemblong will stick as the Iconic Cibereum Village. Apart from being time efficient, this marketing medium is also known to be cost-effective. however, some entrepreneurs are constrained by limited human resources and facilities. to market the product.
Pengaruh Motivasi Kerja dan Lingkungan Kerja Terhadap Kinerja Pegawai Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada Puskemas Jonggol Kabupaten Bogor Palahudin; Dina Marlina; Ismartaya
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.2265

Abstract

Kinerja pegawai pusat kesehatan masyarakat sangat dipengaruhi oleh faktor internal seperti motivasi kerja dan kondisi lingkungan kerja. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif dan verifikatif. Teknik analisis yang digunakan adalah analisis jalur (path analysis) dengan bantuan software SPSS. Sampel penelitian berjumlah 62 responden yang merupakan pegawai tetap di Puskesmas Jonggol. Hasil penelitian menunjukkan bahwa motivasi kerja dan lingkungan kerja secara langsung dan tidak langsung berpengaruh signifikan terhadap kinerja pegawai melalui kepuasan kerja. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh motivasi kerja dan lingkungan kerja terhadap kinerja pegawai dengan kepuasan kerja sebagai variabel intervening pada Puskesmas Jonggol Kabupaten Bogor, Temuan ini memberikan implikasi bahwa peningkatan motivasi kerja melalui pemberian balas jasa yang adil, fasilitas kerja yang memadai, serta pengakuan dari atasan, dan penciptaan lingkungan kerja yang kondusif baik secara fisik maupun non fisik, dapat meningkatkan kepuasan dan kinerja pegawai. Oleh karena itu, manajemen Puskesmas disarankan untuk lebih memperhatikan aspek internal organisasi guna meningkatkan kualitas pelayanan kepada masyarakat.
Pengaruh Pengembangan Karir dan Kompensasi terhadap Retensi Karyawan dengan Kepuasan Kerja sebagai Variabel Intervening pada CV. Clean & Clear Indonesia Bogor Aditia Muhammad; Samsuri Samsuri; Ismartaya Ismartaya
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 1 (2026): Februari 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i1.5693

Abstract

This study aims to examine the influence of career development and compensation on employee retention with job satisfaction as an intervening variable at CV. Clean & Clear Indonesia Bogor. This research employed a quantitative approach using saturated sampling with 100 respondents. Data were collected through questionnaires containing structured statements and analyzed using multiple linear regression and path analysis with SPSS version 27. The results indicate that career development has a negative effect on job satisfaction, while compensation shows no direct positive effect on job satisfaction. Furthermore, career development positively affects employee retention, whereas compensation has a negative effect on employee retention. Job satisfaction has no significant negative effect on employee retention and does not mediate the effect of career development on retention. However, job satisfaction is found to mediate the effect of compensation on employee retention. The findings highlight that optimizing career development programs and fair compensation systems are essential strategies for enhancing employee satisfaction and improving retention in service-oriented organizations.
Pengaruh Lingkungan Kerja, Beban Kerja, dan Motivasi Kerja terhadap Kinerja Karyawan pada PT. Yudhistira Ghalia Indonesia Yunisa Ogda; Sudarijati Sudarijati; Ismartaya Ismartaya
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 7 (2025): SENTRI : Jurnal Riset Ilmiah, Juli 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i7.4281

Abstract

This study aims to analyze the simultaneous and partial effects of work environment, workload, and work motivation on employee performance at PT Yudhistira Ghalia Indonesia. This research uses a quantitative approach based on both primary and secondary data. The sampling technique applied is simple random sampling, with a total of 100 respondents. The analytical methods used include descriptive-verificative analysis and multiple linear regression analysis. The results of the study show that (1) simultaneously, the work environment, workload, and work motivation have a positive and significant effect on employee performance; (2) partially, the work environment has a positive and significant effect on employee performance; (3) partially, workload has a negative and significant effect on employee performance; and (4) partially, work motivation has a positive and significant effect on employee performance.