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All Journal EduPsyCouns: Journal of Education, Psychology and Counseling Ascendia: Journal of Economic and Business Advancement
Dhaniel Hutagalung
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Economics, Econometrics & Finance Education Social Sciences Other

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PengaruhReligiusitas dan Kepemimpinan Transformasional terhadap KinerjaGuru melalui Mediasi Organizational Citizenship Behavior Siti Maesaroh; Masduki Asbari; Dhaniel Hutagalung; Mustofa Mustofa; Eva Agistiawati; Sucipto Basuki; Fatrilia Rasyi Radita; Nurasiah Nurasiah; Yayah Yulia; Eman Singgih; Gusli Chidir
EduPsyCouns: Journal of Education, Psychology and Counseling Vol 2 No 1 (2020): EduPsyCouns: Journal of Education, Psychology and Counseling
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

This study aimed to measure the effect of transformational leadership and religiosity on the teacher performance of private schools teachers in Tangerang which are mediated by organizational citizenship behavior. Data collection was done by simple random sampling via electronic to the private schools teacher population in Tangerang. The returned and valid questionnaire results were 224 samples. Data processing was used SEM method with SmartPLS 3.0 software. The results of this study concluded that religiosity have a positive and significant effect on the teacher performance, both directly and indirectly through mediating organizational citizenship behavior. Meanwhile, transformatonal leadership have not significant effect on the teacher performance, both directly and indirectly through mediating organizational citizenship behavior. This new research proposed a model for building the teacher performance among the private school teachers in Tangerang through enhancing transformational leadership and religiosity with organizational citizenship behavior as a mediator. This research could pave the way to improve teacher readiness in facing the era of education 4.0.
Pengaruh Celebrity Endorser dan Viral Marketing terhadap Keputusan Pembelian Melalui Minat Beli (Literature Review Manajemen Pemasaran) Indah Anggraeni Purnama Sari; Shofwatun Hasna; Muhamad Agung Ali Fikri; Firdaus Putra; Dhaniel Hutagalung; Dwi Ferdiyatmoko Cahya Kumoro; Marhaendro Purno; Francisca Sestri Goestjahjanti; Mutiara Fitridiani; Winanti, Winanti
Journal of Economic and Business Advancement Vol. 1 No. 4 (2026): June: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/zthtab88

Abstract

This study aims to construct a conceptual synthesis regarding the influence of celebrity endorser and viral marketing on purchase decisions through purchase intention as a mediating variable within the domain of marketing management. The research adopts a non-empirical qualitative approach using a systematic literature review to integrate and critically analyze previous empirical findings and theoretical perspectives. The findings indicate that celebrity endorser attributes such as credibility, attractiveness, and congruence enhance consumer trust and perceived value, while viral marketing strengthens social validation and message diffusion in digital environments. Both variables influence purchase decisions indirectly by shaping purchase intention as a behavioral intention mechanism. The study provides a coherent conceptual framework that can guide future empirical research in digital marketing contexts.  
Co-Authors Dwi Ferdiyatmoko Cahya Kumoro Eman Singgih Eva Agistiawati Fatrilia Rasyi Radita Firdaus Putra Francisca Sestri Goestjahjanti Gusli Chidir Indah Anggraeni Purnama Sari Marhaendro Purno Masduki Asbari Muhamad Agung Ali Fikri Mustofa Mustofa Mutiara Fitridiani Nurasiah Nurasiah Shofwatun Hasna Siti Maesaroh Sucipto Basuki WINANTI, WINANTI Yayah Yulia