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PELATIHAN BRANDING PRODUK DAN DIGITALISASI MARKETING PADA UMKM DESA PERANCAK, JEMBRANA - BALI I Gusti Agung Sasih Gayatri; I Made Ignityas Prima Astuti; Komang Sudarsana; Ni Luh Ketut Dewi Aryasari; Donna Meilia Indirawati; Helena Ni Gusti Ayu Putu Pusparini
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 6, No 4 (2022): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v6i4.12143

Abstract

ABSTRAKDigitalisasiz marketingz sertaz brandingz produkz padaz setiapz kegiatanz yangz dilakukanz oleh UMKMz merupakanz halz yangz sangatz penting.z Pengalamanz ketikaz masaz pandemiz dapat dijadikanz tolakz ukurz dimanaz terjadiz peningkatanz kebutuhanz danz pemanfaatanz platformz e-learning, e-commerce,z literasiz digital,z permintaanz delivery,z danz kebutuhanz alat kesehatan/kebersihanz yangz dilakukanz secaraz daring.z Halz serupaz jugaz terjadiz padaz para pelakuz UMKMz diz Desaz Perancakz Kecamatanz Jembranaz Kabupatenz Jembrana.z Namun sayangnyaz terdapatz masalahz dimanaz sebagianz besarz dariz merekaz belumz memahami bagaimanaz caraz memasarkanz produknyaz secaraz online.z Sehinggaz tujuanz kegiatan pengabdianz kepadaz masyarakatz iniz adalahz memberikanz pengetahuan,z pemahamanz dan pelatihanz tentangz brandingz produkz danz digitalz marketingz bagiz pelakuz UMKMz diz Desa Perancakz Kecamatanz Jembranaz Kabupatenz Jembrana.z Metodez pelaksanaanz kegiatanz ini adalahz denganz memberikanz ceramahz penyuluhanz danz pelatihanz dimulaiz dariz pembuatan akunz mediaz sosialz e-commerce.z Denganz demikianz diharapkanz dapatz membantu meningkatkanz pemahaman,z pengetahuanz danz keterampilanz diz bidangz brandingz produkz dan digitalz marketing.z Hasilz kegiatanz pengabdianz kepadaz masyarakatz iniz adalahz paraz pelaku UMKMz mampuz menciptakanz merekz yangz sekiranyaz munculz dariz benakz merekaz sesuai produkz yangz dihasilkanz tanpaz melepaskanz kez ciriz khas-anz akanz wilayahz dimanaz mereka berasal.z Pesertaz UMKMz mampuz mengiterpretasikanz sebuahz namaz dalamz maknaz yang terwujudz dalamz produkz yangz disajikan. Kata kunci: branding produk; digitalisasi marketing; UMKM. ABSTRACTDigitalization of marketing and product branding in every activity carried out by MSMEs is very important. Experience during the pandemic can be used as a benchmark where there is an increase in the need for and utilization of e-learning platforms, e-commerce, digital literacy, delivery requests, and the need for medical/cleaning devices which are carried out online. The same thing happened to MSME actors in Perancak Village, Jembrana District, Jembrana Regency. But unfortunately there is a problem where most of them don't understand how to market their products online. So that the purpose of this community service activity is to provide knowledge, understanding and training on product branding and digital marketing for MSMEs in Perancak Village, Jembrana District, Jembrana Regency. The method of carrying out this activity is to provide counseling and training lectures starting from creating an e-commerce social media account. It is hoped that this will help improve understanding, knowledge and skills in the field of product branding and digital marketing. The result of this community service activity is that MSME actors are able to create brands that appear in their minds according to the products produced without giving up the characteristics of the region where they come from. MSME participants are able to interpret a name in the meaning embodied in the product presented. Keywords: product branding; marketing digitalization; MSMEs.
THE EFFECT OF COOPERATIVE DISCOVERY LEARNING MODEL ASSISTED BY LEARNING VIDEO ON STUDENTS' CRITICAL THINKING ABILITY Irwan Febryan; I Made Aditya Dharma; Made Padmarani Sudewiputri; Ni Made Ignityas Prima Astuti
JURNAL EDUSCIENCE Vol 10, No 1 (2023): Jurnal Eduscience (JES), (Authors from Algeria and Indonesia)
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jes.v10i1.3576

Abstract

Penelitian ini bertujuan untuk mengetahui adanya pengaruh yang signifikan penggunaan model pembelajaran discovery learning (DL) berbantuan video pembelajaran terhadap kemampuan berpikir kritis mahasiswa pada mata kuliah pengantar Pendidikan. setelah disampaikan model discovery learning berbantuan video pembelajaran. Penelitian ini merupakan penelitian eksperimen semu (quasi experimental) dengan desain the non equivalentcontrol grup design. Populasi dalam penelitian ini adalah mahasiswa PGSD semester 1 universitas Triatma Mulya tahun akademik 2022/2023. Sampel diambil dengan menggunakan teknik random sampling yaitu kelas A sebagai kelas kontrol dan kelas B sebagai kelas eksperimen. analisis data Dalam penelitian ini menggunakan uji-t yang dianalisis menggunakan spss versi 16. Instrument dalam penelitian ini berupa lembar observasi dan soal pre-test post-test. Hasil penelitian menunjukkan bahwa Model discovery learning (DL) berbantuan video pembelajaran Terdapat pengaruh yang signifikan dalam matakuliah pengantar Pendidikan menggunakan model discovery learning (DL) berbantuan video pembelajaran. Hal Ini Terlihat Dari Hasil Uji Independentsample T-test Yang Menunjukkan Nilai Sig. (2-tailed) Kurang Dari 0,05 yaitu 0,000 < 0,05.
Efektivitas Penggunaan Metode Quantum Reading Terhadap Kemampuan Membaca Pemahaman Siswa Sekolah Dasar Made Sri Astika Dewi; Ni Made Ignityas Prima Astuti; Nyoman Ayu Putri Lestari
Edukasi: Jurnal Pendidikan Dasar Vol 4, No 1 (2023)
Publisher : STAHN Mpu Kuturan Singaraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55115/edukasi.v4i1.2890

Abstract

This study aims to describe the effectiveness of using the  Quantum Reading on the reading comprehension ability of sixth grade elementary school students. The results showed that the use of the Quantum Reading on students' reading comprehension skills was positive, students' reading comprehension skills using the Quantum Reading method showed better learning outcomes than before using the Quantum Reading. The results of inferential statistical analysis using the t test formula, it is known that thecalculated obtained is 7.3 with a frequency of dk = 26-1 = 25, at a significance level of 5% obtained ttable = 2.05. So, tcount > ttable or the null hypothesis (H0) is rejected and the alternative hypothesis (H1) is accepted. This proves that the use of the Quantum Reading effective on the reading comprehension ability of Grade VI elementary school students
Pengaruh Gender dan Strategi Pembelajaran Terhadap Kemampuan Berpikir Kritis Matematika Siswa Sekolah Dasar Made Sri Astika Dewi; Nyoman Ayu Putri Lestari; Ni Made Ignityas Prima Astuti; I Putu Agus Dharma Hita; Kadek Lina Kurniawati; Aditya Rhido Fatmawan; Isyarotullatifah Isyarotullatifah
IJEDR: Indonesian Journal of Education and Development Research Vol 1, No 2 (2023): Oktober 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/ijedr.v1i2.1216

Abstract

The purpose of this study was to reveal the influence of gender and learning strategies on the mathematical critical thinking skills of fifth grade students at SDN 4 Pendem, Jembrana District. This study uses a quantitative approach with a 2 x 3 factorial design. From the results of the critical thinking ability test, it is found that the sig value for gender is 0.40 0.05, so it can be concluded that there is no difference in the average score of mathematical critical thinking skills. students who are influenced by gender. The sig value for the learning strategy is 1.010 0.05, so it can be concluded that there is no difference in the average score of students' mathematical critical thinking skills which is influenced by the learning strategy. There is no difference in the average score of critical thinking skills between male and female students who follow the learning strategy. Based on the results of data analysis, it was concluded that there was no difference in the average mathematical critical thinking ability of students which was influenced by gender.
KURIKULUM MERDEKA SEBAGAI INOVASI MENJAWAB TANTANGAN ERA SOCIETY 5.0 DI SEKOLAH DASAR Nyoman Ayu Putri Lestari; Luh Tu Selpi Wahyuni; I Wayan Lasmawan; I Wayan Suastra; Made Sri Astika Dewi; Ni Made Ignityas Prima Astuti
Jurnal Ilmiah Pendidikan Citra Bakti Vol. 10 No. 4 (2023)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jipcb.v10i4.1996

Abstract

Kurikulum Merdeka adalah inovasi pendidikan yang merespon perubahan zaman di era Society 5.0. Penelitian ini melakukan literatur review untuk mendalami konsep Kurikulum Merdeka dan mengidentifikasi kontribusinya terhadap pendidikan dasar. Hasil penelitian menunjukkan bahwa Kurikulum Merdeka berupaya mempersiapkan peserta didik dengan keterampilan abad ke-21 yang dibutuhkan di tengah revolusi industri 4.0. Dalam rangka memungkinkan implementasinya yang efektif, diperlukan perubahan paradigma pendidikan, pengembangan kompetensi guru, serta dukungan dari berbagai stakeholder pendidikan. Kurikulum Merdeka memberikan peluang untuk membangun siswa yang mandiri, kreatif, dan mampu beradaptasi dengan perubahan sosial dan teknologi di era Society 5.0. Studi literatur ini memberikan wawasan tentang esensi Kurikulum Merdeka dalam konteks pendidikan dasar yang relevan dengan tantangan zaman.
Uncovering Gender Disparity in Margaret Atwood’s The Blind Assassin Aditya Ridho Fatmawan; Jesica Vanessa Hutapea; Ni Made Ignityas Prima Astuti
Musamus Journal of Language and Literature Vol 7 No 1 (2024): Musamus Journal of Language and Literature
Publisher : Universitas Musamus Merauke

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujolali.v7i1.6209

Abstract

Mostly telling about Iris Chase, The Blind Assassin projected a series of complex circumstances that happened in her family and marriage lives. Realizing that this novel also contains gender issues, therefore this study focused on gender differences by the characters portrayed in The Blind Assassin, a historical fiction novel by Margaret Atwood. Due to a number of considerations, the content of the novel tickled this curiosity about how gender differences occur in the novel, to which this will lead to the prime discussion of this analysis. The data were collected by adapting Miles and Huberman’s qualitative research model. Through analyzing the content and meaning of the text, this research applied McKee’s textual analysis (2003) in order to describe and reveal the messages contained in the novel. Based on the results of existing data analysis, it was found that gender differences occur in some parts of the novel. Furthermore, the major difference was noticed on the gender inequality between men and women. It was strengthened by the data that the men characters were significantly dominant rather than the women characters in the novel.