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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teknologi Journal of Business and Management The Indonesian Journal of Business Administration Kinerja Indonesian Journal of Business and Entrepreneurship (IJBE) Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) JRB-Jurnal Riset Bisnis OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JURNAL MANAJEMEN International Journal of Economics Development Research (IJEDR) Ilomata International Journal of Management BASKARA: Journal of Business and Entrepreneurship TheJournalish: Social and Government Journal of Economics and Business UBS Ilomata International Journal of Management International Journal of Social Service and Research Indonesian Journal of Multidisciplinary Science Journal of Social Research Journal Of World Science ASEAN Marketing Journal International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Journal Research of Social Science, Economics, and Management International Journal of Entrepreneurship and Sustainability Studies Journal Integration of Management Studies
Santi Novani
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Journal Research of Social Science, Economics, and Management

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Proposed Decision Making in Pricing Strategy Selection for New Vaccine Packaging Study of PT Bpharmaceutical Zahra, Nadia Alifya; Novani, Santi
Journal Research of Social Science, Economics, and Management Vol. 4 No. 11 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i11.870

Abstract

This study is conducted to develop a structured approach for selecting the most viable pricing strategy for Vaccine T packaging transformation from ampoules to prefilled syringes (PFS), which is a tetanus-diphtheria vaccine produced by PT BPharmaceutical. The packaging innovation is intended to improve dosage accuracy, reduce contamination risks, and align with market trends. To overcome this challenge, this study uses the Analytical Hierarchy Process (AHP) to evaluate and assess the selection of the most suitable pricing strategy based on key financial considerations.  The research employs both qualitative and quantitative methods and is grounded in both primary and secondary data. Internal interviews, FGD, and a questionnaire were conducted with the company’s stakeholders to identify relevant pricing criteria, SWOT analysis, and possible strategy alternatives. External and internal analyses were also performed through PESTEL, Porter’s Five Forces, STP, demand forecasting, and SWOT-TOWS matrix to identify the decision-making environment. Based on these inputs, three strategic alternatives were formulated: Skimming, Penetration, and Strategic. These alternatives were then assessed using AHP based on three main criteria: price changes, average cost per unit, and cost recovery. Price changes have two sub-criteria: average yearly price increase and average gross profit margin, while cost recovery has three sub-criteria: NPV, IRR, and PBP. The result from the AHP analysis indicated that the Strategic pricing strategy is the most viable option, with the highest score of 0.029. An implementation roadmap has also been developed to ensure the strategic execution of this pricing decision.
Co-Authors Aprilian, Adho Kurnia Lefitra Arafat, Yaumal Aziziah, Syarifah Rena Iftitan Bambang Rudito Brilliant Asmit Budi, Adi Asmariadi Budiaji, Lukman Christina Wirawan Dhanan Sarwo Utomo Fakhruddin, Muhammad Rifqi Fikri, Dimas R. A. Gangga, Rahadhian Adhitya Grisna Anggadwita H Putri, Afisindika Fadhilah Harmen, Feri Hidetsugu Morimoto, Hidetsugu I Gusti Agung Ayu Dianintha Andari Josse, Josse carnoven Leo Aldianto Mairudi, Mairudi Manahan Siallagan Mulyadi, Hendrikawan Nurdayat, Ilham Fadhil Prayitno Prayitno Qurratuaini, Hanifa Rabbani, Ghazali Akmal Rahmawati, Fauziyah Sandhika, Aris Santi Agustina Manalu Sapoetra, Tri Djaka Shofiyyah, Yasmin Singh, Hariom Kumar Susan Oktiwidya Ananda Takeshi Arai Tinamtu, Ali Rekso Togar M Simatupang Triani , Rini Tutik Inayati Utomo Sarjono Putro Wibisono, Akbar Winda Lestari, Karin Yuki Tsuruya, Yuki Zahra, Nadia Alifya