Claim Missing Document
Check
Articles

Found 13 Documents
Search

Bagaimana Kepuasan Memediasi Citra Merek Dan Pengalaman Pelanggan Terhadap Niat Beli Ulang E-Wallet OVO Alya Takwarina Cahyani; Maliki Aji Prakoso; Murdiansyah Herman
CiDEA Journal Vol. 1 No. 1 (2022): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v1i1.77

Abstract

Pada saat ini dunia semakin berkembang dan kemajuan IPTEK tidak bisa dihindarkan karena hampir seluruh kehidupan berkaitan dengan teknologi. Termasuk pembayaran melalui telepon seluler telah menjadi cara pembayaran termudah, menggantikan cara pembayaran tradisional. Kemajuan teknologi menyebabkan konsumen bergantung pada seluler karena lebih cepat, lebih mudah, dan praktis untuk melakukan transaksi sehari-hari dengan menggunakan ponsel. E-wallet adalah salah satu metode yang kuat untuk melakukan pembayaran melalui online, pengguna sadar bahwa menggunakan e-wallet dapat membantu transaksi keuangan menjadi sederhana dan cepat. Dalam hal aplikasi keuangan, keamanan/ kerahasiaan privasi sangat penting di era digital di antara kelompok generasi milenial.
The Influence of Teacher Performance, Commitment, and Professionalism on Student Learning Outcomes Muhammad Yuliansyah; Murdiansyah Herman
JURNAL AL-TANZIM Vol 7, No 1 (2023)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v7i1.4486

Abstract

This study aims to analyze the effect of teacher performance, commitment and professionalism on student learning outcomes at SMPN 14 Banjarmasin City. This type of research is quantitative research. The population used in this study were all teachers, namely 52 teachers. Sampling in this study is by saturation sampling. The data collection technique is using a questionnaire. Methods of data analysis using multiple linear regression with the IBM SPSS statistical 22 programs. The results showed that there is an effect of performance on student learning outcomes, there is an effect of commitment on student learning outcomes, there is a professional influence of teachers on student learning outcomes, there is a simultaneous effect on performance, teacher commitment and professionalism towards student learning outcomes at SMPN 14 Banjarmasin City.
The Role of Social Media Influencer Communication in Influencing the Attitudes and Consumer Behavior of Generation Z in Urban Areas Nur Alam; Ayat Taufik Arevin; Murdiansyah Herman
Jurnal Ar Ro'is Mandalika (Armada) Vol. 5 No. 1 (2025): JURNAL AR RO'IS MANDALIKA (ARMADA)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/armada.v5i1.5312

Abstract

This study examines the role of social media influencer communication in shaping the attitudes and consumer behavior of Generation Z in urban areas. As digital natives, Generation Z is highly influenced by social media content, particularly that which is delivered by influencers across platforms such as Instagram, YouTube, and TikTok. This generation values authenticity and relatability, and influencers who exhibit these qualities significantly impact their purchasing decisions and brand perceptions. Using a qualitative approach, this research synthesizes existing literature on influencer marketing, consumer behavior, and Generation Z, identifying key trends such as the importance of trust and credibility in influencer communication. The study finds that social media influencers, through their perceived authenticity, have a profound effect on Generation Z's consumer attitudes, leading to changes in brand loyalty and purchase intentions. Additionally, the research highlights that influencers’ ability to foster a sense of community and connection further amplifies their influence. The findings underscore the growing significance of influencers in the marketing strategies targeting Generation Z, especially in urban areas where digital content consumption is prevalent.