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All Journal TIJAB (The International Journal of Applied Business) Darmabakti Cendekia: Journal of Community Service and Engagements Jurnal Abdi Insani Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Pengabdian Masyarakat Bangsa
Moh. Darus Salam
Faculty Of Vocational Studies, Universitas Airlangga, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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DIGITAL ENTREPRENEURSHIP TRAINING FOR MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) FOR TYPICAL CULINARY OF TUBAN REGENCY Novyandri Taufik Bahtera; Rachman Sinatriya Marjianto; Moh. Darus Salam
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 4 No. 1 (2022): JUNE 2022
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (604.955 KB) | DOI: 10.20473/dc.V4.I1.2022.31-36

Abstract

Background: With the presence of Micro, Small and Medium Enterprises (MSMEs), it can increase economic growth, absorption of labor and reduce poverty in Indonesia, especially in Tuban Regency. MSME's in Tuban Regency continues to increase from year to year. The problems they face are in the form of narrow marketing and a lack of distribution channels for goods. In addition, MSME's players are also faced with the problem of being unable to take good photos of their products so that the product photos are not attractive to customers. MSME's players are also faced with the problem of not properly recording business financial reports because they are still mixed with personal matters. Objective: This activity aims to increase the capacity of MSME entrepreneurs through training in the fields of digital finance, digital marketing and digital photography. Methods: The method applied is in the form of interactive training, discussion, and practice, by: 1) implementing digital finance training using the BukuWarung application, 2) Participants practicing strategies in developing digital marketing by utilizing technological advances such as social media and marketplace platforms. And 3) Participants practice taking photos of their MSME's products by paying attention to the aesthetics of the right photos. Results: MSME's entrepreneurs have increased abilities and insights in applying financial bookkeeping, marketing and drawing product images by utilizing the latest technology. Conclusion: Community service partners are able to increase their business competitiveness throughinsight and expertise in financial accounting, marketing and digital photography.
Brand Experience: A Review of 39 Years of Research Development Moh. Darus Salam
TIJAB (The International Journal of Applied Business) Vol. 4 No. 2 (2020): NOVEMBER 2020
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.V4.I2.2020.157-167

Abstract

This study explored the trends of academic research on brand experience using bibliometric methods. The exploration included statistical data from published articles on Scopus database. Relevant articles were extracted from Scopus indexed journals using keywords collected through online survey. The analysis covered 1,920 articles in 484 journals published between 1981 and 2020. This study recognized prominent scholars, institutions, sources as well as the most cited articles of brand experience research. Some important and most used keywords in brand experience publications were also identified. Study findings indicated growing interest in brand experience research despite publication absence in some of the early years of its development. The most cited article was written by Fournier in 1998 entitled “Consumers and Their Brands: Developing Relationship Theory in Consumer Research.” Journal of Business Research was the most cited journal in the area with 5,010 citations and has become the most productive journal with 83 titles.
BUSINESS MODEL CANVAS, COPYWRITING AND CREATIVE CONTENT TRAINING FOR MICRO, SMALL AND MEDIUM ENTERPRISES IN TUBAN Novyandri Taufik Bahtera; Andi Estetiono; Moh. Darus Salam
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 4 No. 2 (2022): DECEMBER 2022
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/dc.V4.I2.2022.54-59

Abstract

Background: The problem faced by Micro, Small and Medium Enterprises (MSMEs) in Tegalagung Village, Semanding District, Tuban Regency is the lack of attractive product descriptions and information displayed on social media and marketplace platforms that they already have. In addition, MSMEs also find it difficult to determine the value proposition of the product so that it is difficult to differentiate themselves from their competitors and cannot compete in the market. MSMEs are also not right in determining their market segments, fostering poor relationships with customers and partners, and determining product distribution channels that are still wrong. Objective: This activity aims to provide solutions from problem descriptions and unattractive product information and product value identification by providing Copywriting and Creative Content and Business Model Canvas (BMC) training to make product descriptions and information more attractive so that consumers can make transactions. purchasing and Identifying and compiling 9 components of BMC. Methods: Participants were explained about the function of copywriting in making social media statuses more attractive, captions on Instagram, and interesting articles/content on the website. In addition, participants were explained about content marketing using AIDA theory, namely Attention, Interest, Desire and Action. Results: The participants gained increased knowledge and understanding in terms of preparing the Business Model Canvas and Creative Content and Copywriting for businesses. Conclusion: The community service program has obtained the expected results, namely MSME actors can identify and create their Business Model in the correct BMC format.
PERSEPSI KEPUASAN LAYANAN TRANSPORTASI KERETA API PT. KERETA API INDONESIA (PT.KAI): SURVEY PADA MAHASISWA YANG BERKULIAH DI SURABAYA Permatasari, Maurisia Putri; Kristanto, Damar; Ervianty, Rizka Miladiah; Salam, Moh. Darus; Fiatiano, Edwin; Dwikesumasari, Phima Ruthia; Zulfa, Vivi Rodliyatuz
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 2 (2024): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v4i2.321

Abstract

PT Kereta Api Indonesia (KAI) is a state-owned company which operates in the field of rail transportation services in Indonesia. Even though PT KAI dominates the market share in the railway industry in Indonesia, maintaining qualitu and improving quality remains a top priority for the company. Students studying at various campuses in Surabaya do not only come from within the city, but spread from various cities outside Surabaya which are connected to the railway network. Students are a group of people who have a unique perspective, they are very sensitive to the quality of services provided if they want to use a service so that their views and assessments as users of rail transportation services will be good input for companies, in this case PT KAI. The aim of this research is to determine the level of satisfaction with rail transportation services managed by PT KAI from the perspective of students who are its users. This research succeeded in capturing 476 students from various campuses in Surabaya. The research results show that the majority of service elements are included in the good interval, unfortunately all elements are not included in the very good interval and there are also several elements that are included in the poor interval. This need to be a concern for companies to further improve services, especially those aimed at the student segment.
Pemberdayaan UMKM di Waru Sidoarjo melalui Pelatihan Konten Kreatif, Copywriting, dan Strategi Bisnis Digital Taufik Bahtera, Novyandri; Darus Salam, Moh.; Prassetyo, Sidarta
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 4 No 2 (2024)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/literasi.v4i2.1674

Abstract

The COVID-19 pandemic and global economic instability, such as the Russia-Ukraine conflict, have negatively impacted the Indonesian economy, including the Micro, Small, and Medium Enterprises (MSMEs) sector. This impact is clearly visible in MSMEs in Sidoarjo, which have experienced a decline in sales and difficulty in adapting to changes in the digital landscape. One of the main problems faced is the low quality of digital marketing content and a lack of understanding in developing effective business strategies. This article discusses the empowerment of MSMEs in Waru, Sidoarjo, through Creative Content, Copywriting, Business Model Canvas (BMC), and Digital Photography training, as an effort to increase the competitiveness of MSMEs in the digital era. This training is designed to help MSMEs overcome marketing problems by providing practical skills in creating more attractive content, mapping the right business strategy through BMC, and improving the visual quality of products through basic photography techniques. The results of the training showed a significant increase in participants' ability to implement more effective marketing strategies, increase interactions with customers through digital platforms, and strengthen their businesses as a whole. With a better understanding and skills of digital marketing and business strategies, partner MSMEs are expected to increase sales and competitiveness in the market.
Business Model Canvas dan Laporan Keuangan sebagai Strategi Pemberdayaan Usaha Mikro, Kecil dan Menengah di Kota Malang Soemarsono, Prinintha Nanda; Permatasari, Maurisia Putri; Salam, Moh Darus; Alkausar, Bani
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 8 (2024): Oktober
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i8.1496

Abstract

Paguyuban Pelaku UMKM Jawa Timur yang berada di bawah pengawasan Dinas Koperasi, Perindustrian, dan Perdagangan Kota Malang mengalami kesulitan dalam memasarkan produk untuk UMKM baru serta pembuatan laporan keuangan untuk bisnis baru. Tujuan dari pengabdian masyarakat ini adalah meningkatkan pengetahuan dan ketrampilan mitra untuk menyusun Business Model Canvas (BMC) dan Laporan Keuangan. Metode yang digunakan adalah dengan Focus Group Discussion (FGD), pre-test dan post-test, wawancara, obeservasi lapangan, dan dokumentasi. Hasil yang didapat dari pengabdian masyarakat yang telah dilakukan adalah peningkatan pengetahuan mitra dalam penyusunan Business Model Canvas (BMC) dan laporan keuangan, dibuktikan dari hasil post-test yang lebih baik daripada pre-test. Selain itu juga mitra mampu membuat Business Model Canvass (BMC) dan laporan keuangan dengan pendampingan tim pelaksana
PEMBERDAYAAN UMKM SIDOARJO: PROMOSI DIGITAL DENGAN CANVA, CAPCUT, DAN STRATEGI BRANDING Bahtera, Novyandri Taufik; Salam, Moh. Darus; Prassetyo, Sidarta
Jurnal Abdi Insani Vol 12 No 6 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i6.2530

Abstract

Program pengabdian kepada masyarakat ini dilatarbelakangi oleh kebutuhan pelaku UMKM dalam meningkatkan keterampilan promosi digital guna bersaing di era digitalisasi. Kurangnya pemahaman terhadap desain promosi, pembuatan video, dan strategi branding menjadi kendala dalam pengelolaan usaha secara optimal. Tujuan kegiatan ini adalah untuk meningkatkan keterampilan pelaku UMKM dalam membuat materi promosi menggunakan Canva dan CapCut, serta memahami strategi branding guna mendukung efektivitas pemasaran produk mereka.  Kegiatan dilakukan melalui tiga tahapan pelatihan utama, yaitu pelatihan desain promosi dengan Canva, produksi teaser promosi dengan CapCut, dan pelatihan strategi branding. Metode yang digunakan meliputi pemaparan materi, studi kasus, simulasi praktik, proyek kolaboratif, konsultasi, dan evaluasi.. Hasil kegiatan menunjukkan peningkatan signifikan dalam keterampilan peserta. Sebanyak 90% peserta berhasil membuat desain promosi sesuai standar estetika bisnis, dan seluruh peserta mampu menghasilkan teaser promosi dengan kreativitas tinggi. Sebanyak 85% peserta mengimplementasikan strategi branding secara konsisten. Rata-rata skor post-test meningkat 19,5 poin dibandingkan pre-test, menunjukkan peningkatan pemahaman peserta terhadap materi. Selain itu, peserta menunjukkan kepercayaan diri lebih tinggi dalam menggunakan alat digital.. Kegiatan ini berhasil menjawab tujuan pelaksanaan, yakni meningkatkan keterampilan promosi digital dan branding peserta UMKM untuk mendukung pengembangan usaha mereka secara mandiri.
Co-Authors Andi Estetiono Bani Alkausar, Bani Dwikesumasari, Phima Ruthia Ervianty, Rizka Miladiah Fiatiano, Edwin Kristanto, Damar Maurisia Putri Permatasari Prassetyo, Sidarta Rachman Sinatriya Marjianto Soemarsono, Prinintha Nanda Taufik Bahtera, Novyandri Zulfa, Vivi Rodliyatuz