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All Journal Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) BASKARA: Journal of Business and Entrepreneurship Jurnal Abdidas BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Digital Business Progress Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Rakhmawati Purba
Manajemen, STIE Bina Karya Tebing Tinggi
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Journal : Digital Business Progress

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Analisis Strategi Pemasaran Menggunakan Digital Marketing Dan Delivery Pada Pelanggan Pisang Crispy Kemeklah Riska Indriani; Rakhmawati Purba
Digital Business Progress Vol. 2 No. 1 (2023): Digital Business Progress Edisi Juni 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v2i1.73

Abstract

The development of technology and the demands of the community in increasing creative businesses, MSMEs have developed services for selling their products to consumers by implementing a digital marketing system and delivery orders. This was also carried out by the UKM Kemeklah Tebing Tinggi. This study aims to find out how marketing strategies using digital marketing with delivery services can increase the purchase or sale of Kemeklah Tebing Tinggi crispy banana products. This type of qualitative research uses owner, worker and consumer respondents as well as courier brothers who are involved in sales operations. The results of the study show that the use of Digital marketing can increase orders / sales every month. The marketing strategy by using delivery services also increases consumer orders that cannot buy directly at Kemeklah outlets.
Pengaruh Brand Image & Kualitas Produk Terhadap Keputusan Pembelian Smartphone Oppo dengan Country of Origin Sebagai Variabel Moderating Shania Mega Oktavia Sinaga; Rakhmawati Purba; Lira Mustika Sari
Digital Business Progress Vol. 2 No. 2 (2023): Digital Business Progress Edisi Desember 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v2i2.110

Abstract

The many types and brands of smartphones offered in the market make consumers have a variety of choices and of course this also greatly encourages manufacturers to sell their products with good quality and standard prices. This study aims to determine the effect of Brand Image & Product Quality on Purchasing Decisions of Oppo Smartphones with Country Of Origin as a Moderating Variable in Bandar Sono Village, Tebing Tinggi City. This type of quantitative descriptive research, taking samples from neighborhood 1 people who use Oppo brand cellphones with the Cochran formula so that the sample is 96 people. The side technique used is purposive sampling. The data obtained from distributing the questionnaires was processed using the SPSS tool. The tests carried out are instrument tests, classical assumption tests, multiple linear regression, determinant coefficients and hypotheses with partial tests and residual tests. The results of this study prove that: brand image and product quality influence the purchasing decision of an Oppo Smartphone. Country of Origin can moderate the relationship between Brand Image and purchasing decisions and Country of origin cannot moderate the relationship between product quality and purchasing decisions for Oppo Smartphones in Bandar Sono Village, Tebing Tinggi City.
Co-Authors Abednego Ketaren Abednego Ketaren Abednego Ketaren Aisyah Siregar Aisyah Siregar Aurelia Sekar Rini Ayu Zurlaini Damanik Ayu Zurlaini Damanik Ayu Zurlaini Damanik Bagus - Bayu - Cai Cen, Cia Candrasa, Limega Fitrianingsih Fitrianingsih Frederick Rudi Sentosa Rajagukguk Hastuti Handayani Harahap Juwita Juwita Kumala Vera Dewi Kumala Vera Dewi Nikson Sitindaon Novia Endiyani Nurmayladzi Laisa Rahmah Hidayati Rapat Piter Sony Hutauruk Rapat Piter Sony Hutauruk Rika Zaluku Riska Indriani Rizki Wulanita Batubara rizki wulanita batubara Rizki Wulanita Batubara Rumiris Siahaan Rumiris Siahaan Rumiris Siahaan Rusmewahni Rusmewahni Rusmewahni Rusmewahni Rusmewahni Safira Tania Sari, Lira Mustika Shania Mega Oktavia Sinaga Sri Hardiyanti Damanik Sri Winda Hardiyanti Damanik Sri Winda Hardiyanti Damanik Sri Winda Hardiyanti Damanik Suci Etri Jayanti Suci Etri Jayanti S Suci Etri Jayanti. S Suwadi Suwadi Syafrizal, Rodi Tiara Adriani Zaki Damanik