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All Journal INCARE Abdi Kami : Jurnal Pengabdian Kepada Masyarakat AL IHSAN: Jurnal Pendidikan Islam Anak Usia Dini At Tamkin : Jurnal Pengembangan Masyarakat Islam ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Jurnal Tarbiyatuna : Kajian Pendidikan Islam Al Ihsan : Jurnal Pendidikan Islam Anak Usia Dini
Imam Wahyono
Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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STRATEGI MARKETING PONDOK PESANTREN SALAF (Studi Kasus Pondok Pesantren Al-Bidayah Tegal Besar Kaliwates Jember) Imam Wahyono; Ahmad Aziz Fanani
INCARE, International Journal of Educational Resources Vol 3 No 1 (2022): June 2022
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/incare.v3i1.389

Abstract

Marketing strategies in educational institutions, especially Islamic boarding schools, need to be done considering today's competition in educational institutions is very tight to get customers. To maintain the existence of the Salaf Islamic Boarding School and attract customer interest, perhaps the marketing strategy undertaken by the Al-Bidayah Islamic Boarding School Tegal Besar Kaliwates Jember can be imitated by other Salaf Islamic Boarding Schools. Because the Al-Bidayah Islamic Boarding School, apart from focusing on the study of the yellow book with the Al-Bidayah method, which is its trademark, the santri are allowed to continue in traditional schools outside the pesantren. This study aims to determine the marketing strategy of the salaf Islamic boarding school (a case study of the Al-Bidayah Islamic boarding school, Tegal Besar Kaliwates Jember. This research method uses qualitative research with the type of case study research. The data collection techniques are in-depth interview techniques, observation and documentation. The data analysis technique uses the theory of Miles & Huberman, while the validity of the data uses triangulation of sources. The results of this study indicate that the marketing strategy carried out by Islamic boarding schools adopts the theory of Kotler et al. known as The Seven PS (7P), namely: Product, Price, Place, Promotion, People, Physica Evidence, Process. Through this marketing strategy, the Al-Bidayah Islamic Boarding School can introduce a brand image characteristic of the pesantren, namely learning the yellow book with the Al-Bidayah method to the community. The increasing number of students yearly proves this, and many become champions in the MQK competition at the district, provincial and national levels.
PENGGUNAAN SUPERVISI ARTISTIK DALAM MANAJEMEN PENDIDIKAN ISLAM Imam Wahyono; Imam Gojali
INCARE, International Journal of Educational Resources Vol 3 No 5 (2023): February 2023
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/incare.v3i5.531

Abstract

The success of Islamic education is a joint effort of Islamic educational institutions, government and society. One of the supporting factors for the achievement of educational goals is good management of educational institutions. Supervision is one of the functions of education management. Artistic supervision as a form of supervision of educational institutions functions to provide assistance to teachers in the form of direction and guidance for improving the learning process. The implementation of artistic supervision needs to be maximized in Islamic educational institutions, so that it is not incidental. The purpose of this study is to analyze artistic supervision in Islamic education management. The research method used is literature study. Data were collected through documentation which was then analyzed descriptively. The results of the research found that the actualization stages of artistic supervision in Islamic education management include planning, implementing, and evaluating based on Islamic values that are sourced from the Al Quran and Hadith; supervision is a collaboration of the principal, supervisors, expert supervisors, and external supervisors. Supervision can be carried out individually or in groups.
Co-Authors Ahmad Aziz Fanani Anis Fauzi Eka Ramiati Firma Yudha Imam Gojali Imam Mashuri Lestari, Sudarsri Lilis Nurul Habibah Moh. Anas Syamsudin Siti Khalimatus Sa’diyah Siti Khalimatus Sa’diyah Yuli Tri Andini Zahrotul Mufidah Zaki Almubarok