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The Influence of Destination Attribute on Behavior Intention through Memorable Tourist Experience and Tourist Satisfaction as Intervening Variables eny endah pujiastuti; Hastho Joko Nur Utomo; Laila Mawadatul Imtikhanah; Dyah Widowati; Muhammad Rizki Firdaus
Jurnal Bisnis dan Manajemen Vol 10, No 2 (2023): Jurnal Bisnis dan Manajemen Volume 10 Nomor 1 Tahun 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v10i2.11778

The current shift in tourist travel trends is witnessing a transition from mass tourism to alternative tourism, emphasizing natural and cultural experiences aimed at enhancing insight, adventure, and learning. This shift encompasses activities such as adventure tourism, mountain climbing, trekking, and village tourism, offering direct experiences to tourists (Coordinating Ministry for Maritime Affairs and Investment, 2021). The Jenissari tourist village distinguishes itself by offering life packages as its primary attraction. The research aims to investigate the impact of destination attributes on various aspects of tourist experiences and behaviors. Specifically, it explores the influence of destination attributes on memorable tourist experiences, tourist satisfaction, and behavioral intentions. The study was conducted in the tourist village of Jenissari, Sleman, DIY, with a sample comprising tourists who have visited and availed the life package. Data was collected using Google Forms, resulting in 128 effective questionnaires, which were then analyzed using Structural Equation Modeling (SEM) through the AMOS application. The findings indicate that destination attributes significantly affect memorable tourist experiences, tourist satisfaction, and behavioral intentions. Additionally, the study reveals the mediating role of memorable tourist experiences and tourist satisfaction in the relationship between destination attributes and tourist behaviors.

Pengaruh Environmental, Social, and Governance (ESG) Disclosure Dan Intellectual Capital Terhadap Firm Value Dengan Firm Size Sebagai Variabel Moderasi (Studi Pada Perusahaan Indeks LQ45 Tahun 2018-2022) Tata Ariasinta; Didik Indarwanta; Hastho Joko Nur Utomo
Jurnal Ilmu Administrasi dan Bisnis Vol 22, No 2 (2024)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v22i2.12832

Penelitian ini bertujuan untuk menganalisis pengaruh ESG disclosure dan intellectual capital terhadap firm value dengan firm fize sebagai variabel moderasi. Objek pada penelitian ini yaitu perusahaan yang tergabung dalam Indeks LQ45 pada tahun 2018 hingga tahun 2022. Tipe penelitian ini yaitu asosiatif kausalitas dengan pendekatan kuantitatif menggunakan data sekunder. Teknik pengambilan sampel menggunakan teknik purposive sampling dengan sampel sebanyak 14 perusahaan dan 70 data observasi dalam waktu periode 5 tahun. Teknik analisis data yang digunakan yaitu analisis statistik deskriptif dan analisis inferensial dengan SEM-PLS menggunakan software WarpPLS 7.0. Lebih lanjut, penelitian ini menggunakan Standar GRI sebagai dasar pengukuran pengungkapan ESG. Hasil pada penelitian ini menunjukkan bahwa ESG disclosure yang diproksikan ESG score berpengaruh negatif signifikan terhadap firm value. Intellectual capital yang diproksikan VAICTM berpengaruh positif signifikan terhadap firm value. Firm size sebagai variabel moderasi secara signifikan memperkuat pengaruh ESG disclosure terhadap firm value. Firm size sebagai variabel moderasi secara signifikan juga memperkuat pengaruh intellectual capital terhadap firm value.Kata kunci: ESG Disclosure, Intellectual Capital, Firm Value, Firm Size.

KEPUTUSAN PEMBELIAN DITINJAU KUALITAS PRODUK, LABEL HALAL DAN BRAND IMAGE Fajritami, Khayrina Nurul; Utomo, Hastho Joko Nur
Jurnal Paradigma Vol 25, No 2 (2021): July 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v25i2.5326

Samyang instant noodles were once a highly sought after product and had reaped the pros and cons of being halal in Indonesia. This study is to analyze the effect of product quality and halal label on purchasing decisions through brand image variables. Students majoring in Business Administration who have consumed Samyang instant noodles are the population of this study. The research sample consisted of 67 respondents, collecting data using a questionnaire. Data analysis with descriptive statistical analysis and inferential statistics (in this case Structural Equation Modeling using Smart PLS 3.0). The results of the study state that the halal label has a significant effect on brand image, has no significant effect on purchasing decisions, while product quality has a significant effect on brand image, has a significant effect on purchasing decisions and brand image has a significant effect on purchasing decisions. This study provides managerial implications in the form of the need for an integrated product planning policy that includes product quality, brand image and halal labeling.

Muslim Friendly Tourism sebagai Alternatif Strategis Pengembangan Desa Wisata Pujiastuti, Eny Endah; Ratnawati, Ratnawati; Koraag, Satrio Tegar Gunung; Hapsari, Nurul Retno; Utomo, Hastho Joko Nur; Hermawanto, Ariesani; Akbar, Hikmatul; Kurniawati, Erna
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 8 (2024): Oktober
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i8.1467

Pemerintah Desa Sigedang bertujuan meningkatkan perekonomian dan partisipasi masyarakat dalam berbagai kegiatan, sebagai langkah strategis menuju kemandirian dan kesejahteraan desa. Salah satu cara untuk mewujudkannya adalah dengan memanfaatkan potensi yang ada, baik dari aspek alam, budaya, maupun agama. Kegiatan pengabdian ini bertujuan mengidentifikasi bentuk destinasi alternatif serta mendorong partisipasi aktif masyarakat. Metode yang digunakan mencakup Focus Group Discussion (FGD), observasi lapangan, wawancara, dan dokumentasi. Hasil analisis menunjukkan bahwa salah satu pilihan yang potensial adalah pengembangan desa wisata berbasis Muslim Friendly Tourism, karena pengelolaan yang melibatkan masyarakat serta atraksi wisata yang menawarkan kehidupan sehari-hari mereka.

The Effect of Job Mutation and Job Promotion on Job Satisfaction and Self-Efficacy, and its Implication on Job performance Utomo, Hastho Joko Nur; Pujiastuti, Eny Endah; Sugiarto, Meilan; Ramadani, Noven
Jurnal Internasional Penelitian Bisnis Terapan Vol 7 No 01 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v7i01.463

This study examines the impact of job mutation and promotion on job satisfaction and self-efficacy at PT Bank Rakyat Indonesia Tbk Yogyakarta Regional Office. Using a quantitative approach with Partial Least Square (PLS) and SmartPLS 4.0, data were gathered from 150 employees who had experienced job transfers or promotions. The findings reveal that job transfers significantly enhance both job satisfaction and self-efficacy, whereas job promotions improve job satisfaction but do not affect self-efficacy. Job satisfaction positively influences self-efficacy and employee performance, but self-efficacy does not significantly impact performance. The study highlights that effective mutation and promotion strategies can boost job satisfaction and self-efficacy, thereby positively influencing employee performance. This research is notable for its focus on the Indonesian banking sector and its exploration of self-efficacy within the financial industry, addressing gaps or offering new insights in the literature. Managerial implications suggest that mutation and promotion policies should be customized to individual employee readiness to optimize job satisfaction and performance.

Pengaruh Environmental, Social, and Governance (ESG) Disclosure Dan Intellectual Capital Terhadap Firm Value Dengan Firm Size Sebagai Variabel Moderasi (Studi Pada Perusahaan Indeks LQ45 Tahun 2018-2022) Ariasinta, Tata; Indarwanta, Didik; Utomo, Hastho Joko Nur
Jurnal Ilmu Administrasi dan Bisnis Vol 22 No 2 (2024)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v22i2.12832

Penelitian ini bertujuan untuk menganalisis pengaruh ESG disclosure dan intellectual capital terhadap firm value dengan firm fize sebagai variabel moderasi. Objek pada penelitian ini yaitu perusahaan yang tergabung dalam Indeks LQ45 pada tahun 2018 hingga tahun 2022. Tipe penelitian ini yaitu asosiatif kausalitas dengan pendekatan kuantitatif menggunakan data sekunder. Teknik pengambilan sampel menggunakan teknik purposive sampling dengan sampel sebanyak 14 perusahaan dan 70 data observasi dalam waktu periode 5 tahun. Teknik analisis data yang digunakan yaitu analisis statistik deskriptif dan analisis inferensial dengan SEM-PLS menggunakan software WarpPLS 7.0. Lebih lanjut, penelitian ini menggunakan Standar GRI sebagai dasar pengukuran pengungkapan ESG. Hasil pada penelitian ini menunjukkan bahwa ESG disclosure yang diproksikan ESG score berpengaruh negatif signifikan terhadap firm value. Intellectual capital yang diproksikan VAICTM berpengaruh positif signifikan terhadap firm value. Firm size sebagai variabel moderasi secara signifikan memperkuat pengaruh ESG disclosure terhadap firm value. Firm size sebagai variabel moderasi secara signifikan juga memperkuat pengaruh intellectual capital terhadap firm value.Kata kunci: ESG Disclosure, Intellectual Capital, Firm Value, Firm Size.

KEPUTUSAN PEMBELIAN DITINJAU KUALITAS PRODUK, LABEL HALAL DAN BRAND IMAGE Fajritami, Khayrina Nurul; Utomo, Hastho Joko Nur
Jurnal Paradigma Vol 25 No 2 (2021): July 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v25i2.5326

Samyang instant noodles were once a highly sought after product and had reaped the pros and cons of being halal in Indonesia. This study is to analyze the effect of product quality and halal label on purchasing decisions through brand image variables. Students majoring in Business Administration who have consumed Samyang instant noodles are the population of this study. The research sample consisted of 67 respondents, collecting data using a questionnaire. Data analysis with descriptive statistical analysis and inferential statistics (in this case Structural Equation Modeling using Smart PLS 3.0). The results of the study state that the halal label has a significant effect on brand image, has no significant effect on purchasing decisions, while product quality has a significant effect on brand image, has a significant effect on purchasing decisions and brand image has a significant effect on purchasing decisions. This study provides managerial implications in the form of the need for an integrated product planning policy that includes product quality, brand image and halal labeling.

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