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PREFERENSI KONSUMEN TERHADAP PEMBELIAN SAYURAN SEGAR BAYAM (AMARANTHUS Sp) DI PASAR TRADISIONAL FLAMBOYAN KOTA PONTIANAK Sri Widarti; Asti Asti; Donna Youlla; Natalia Nela
ZIRAA'AH MAJALAH ILMIAH PERTANIAN Vol 51, No 2 (2026)
Publisher : Pusat Publikasi Jurnal Universitas Islam Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/zmip.v51i2.23194

This study aims to analyze consumer preferences in purchasing spinach at the Flamboyan Traditional Market and to identify the attributes considered in spinach purchasing decisions. The sampling method used was accidental sampling, involving 100 respondents determined using the Lemeshow formula. Data were collected through structured interviews using questionnaires. The variables examined in this study include price, color, physical appearance, and packaging. Conjoint analysis was employed to assess consumer preferences in spinach purchasing, while descriptive analysis was used to identify the attributes considered in vegetable purchasing decisions. Consumer attitudes toward green spinach were further analyzed using cross-tabulation. The results indicate a high level of accuracy in measuring consumer preferences for spinach purchases. Among the attributes studied, physical appearance was found to be the most important factor influencing consumer purchasing decisions.

Pemberdayaan Kesehatan Masyarakat Petani Melalui Pertanian Jagung Hibrida Berbasis Organik di Kecamatan Sungai Betung Bengkayang Ismail Astar; Agus Suyanto; Setiawan Setiawan; Sri Widarti; Sutikarini Sutikarini; Shinta Rosalina
Jurnal Medika: Medika in progres
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/qp4ghb67

Farmer poverty and food insecurity are key social determinants that directly affect community health status. Sungai Betung Sub-district, Bengkayang Regency, has substantial agricultural potential that remains underutilized, resulting in low farmer income, food insecurity, and elevated health risks from chemical pesticide exposure among farmers and their families. This community service program aimed to improve farmer community health through empowerment in organic-based hybrid maize cultivation. Methods included community health education, practical organic farming training (organic fertilizer and Local Microorganism/MOL production), technical field mentoring, and market access facilitation to support income improvement and household food security. The four-month program (March–June 2025) involved 9 students, and the Agricultural Extension Center (BPP). Results demonstrated an average knowledge increase of 51.6% across six measured health domains, enhanced nutritious food production capacity, and established marketing partnerships that support household income improvement. This program affirms that organic-based agricultural empowerment is an effective promotive-preventive strategy for improving rural community health status.

PERSEPSI PETANI PADI TERHADAP PENERAPAN KALENDER TANAM DI DESA RASAU JAYA 2 KECAMATAN RASAU JAYA KABUPATEN KUBU RAYA Donna Youlla; Sri Widarti; Ellyta Ellyta
ZIRAA'AH MAJALAH ILMIAH PERTANIAN Vol 51 No 1 (2026)
Publisher : Pusat Publikasi Jurnal Universitas Islam Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/zmip.v51i1.20609

Kalender tanam merupakan alat penting bagi petani untuk menentukan waktu tanam optimal berdasarkan kondisi iklim dan cuaca. Penelitian ini bertujuan menganalisis persepsi petani padi terhadap penerapan kalender tanam di Desa Rasau Jaya 2, Kecamatan Rasau Jaya, Kabupaten Kubu Raya. Menggunakan pendekatan kuantitatif dengan metode survei, data dikumpulkan dari 30 petani padi melalui kuesioner terstruktur yang mengukur aspek kognitif, afektif, dan konatif persepsi. Hasil menunjukkan bahwa secara kognitif, 73,34% petani memahami fungsi kalender tanam. Secara afektif, petani menunjukkan keraguan terhadap kesesuaian iklim lokal (83,34% ragu-ragu) dan potensi peningkatan produksi (96,67% ragu-ragu). Secara konatif, 93,34% petani bersedia merekomendasikan kalender tanam kepada petani lain. Temuan ini mengindikasikan bahwa meskipun petani memiliki pengetahuan memadai, keyakinan terhadap manfaat praktis masih rendah, sehingga diperlukan adaptasi spesifik lokasi dan pendampingan penyuluhan berkelanjutan.

PREFERENSI KONSUMEN TERHADAP PEMBELIAN SAYURAN SEGAR BAYAM (AMARANTHUS Sp) DI PASAR TRADISIONAL FLAMBOYAN KOTA PONTIANAK Sri Widarti; Asti Asti; Donna Youlla; Natalia Nela
ZIRAA'AH MAJALAH ILMIAH PERTANIAN Vol 51 No 2 (2026)
Publisher : Pusat Publikasi Jurnal Universitas Islam Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/zmip.v51i2.23194

This study aims to analyze consumer preferences in purchasing spinach at the Flamboyan Traditional Market and to identify the attributes considered in spinach purchasing decisions. The sampling method used was accidental sampling, involving 100 respondents determined using the Lemeshow formula. Data were collected through structured interviews using questionnaires. The variables examined in this study include price, color, physical appearance, and packaging. Conjoint analysis was employed to assess consumer preferences in spinach purchasing, while descriptive analysis was used to identify the attributes considered in vegetable purchasing decisions. Consumer attitudes toward green spinach were further analyzed using cross-tabulation. The results indicate a high level of accuracy in measuring consumer preferences for spinach purchases. Among the attributes studied, physical appearance was found to be the most important factor influencing consumer purchasing decisions.

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