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Konsep Manajemen dalam melestarikan Budaya Cina Benteng dalam siaran Star Radio 107,3 FM Hendra Hendra; Tri Angraeni; VIVIN HANITHA; Toni Yoyo; Rini Novianti
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2023): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v2i2.732

Abstract

Currently, the existence of radio is not as lively as it was in the previous era during its heyday. However, this seems to be refuted by the fact that radio continues to evolve with the times. Each region also currently has a local radio channel and is an attractive platform for community learning, working together for a common goal. So that discussing culture becomes interesting if it is done on air. Fort Chinese culture is interesting to discuss, especially how to maintain this culture so that it is not timeless and management concepts are very important to carry out in this regard. Based on this, on air broadcasts and YouTube streaming were carried out using a participatory method with the theme Management Concept in Preserving Fortress Chinese Culture on Star Radio 107.3FM broadcast.From the results of the broadcast that has been carried out, it has positive feedback with the number of radio viewers who watch it, seen from the radio rating during the broadcast and there is effective communication between the hosts, speakers and viewers through interactive discussions during the event.
Utilization Social Media for MSME Development Henky Hendrawan; Soni Suharmono; Sulistyo Budi Utomo; Sonny Santosa; Rini Novianti
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 4 (2023): Desember : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i4.2259

Abstract

This research aims to explain the importance of socialization and social media utilization in the development of micro, small, and medium-sized enterprises (MSMS) in Sukabumi district. Social media has become a very effective tool in building customer relationships, marketing products, and increasing business visibility. However, there are still many MSMSs in Sukabumi district that have not exploited the potential of social media optimally. Through socialization, MSMS owners will be given a better understanding of social media and how to use it as an effective marketing tool. This socialization will involve training and enhancement of knowledge about relevant social media platforms, online marketing strategies, creating interesting content, as well as measurement and analysis of social media performance. It is expected that with the socialization of this social media utilization, the MSMS in Sukabumi district will be able to use social media better to promote their products and services, reach a wider audience, and increase their online presence. With increasing online presence, it is anticipated that there will be an increase in MSMS's turnover and overall growth in the Sukabomi district.
Pemberdayaan Keterampilan Warga Binaan dalam Usaha Peningkatan Efikasi diri di Lapas Pemuda Kelas IIA Tangerang Hendra Hendra; Tri Angreni; Vivin Hanitha; Yunia Oktari; Lia Dama Yanti; Rini Novianti
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 1 (2023): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v3i1.1016

Abstract

Peningkatan Keterampilan warga binaan pada Lembaga permasyarakatan Kelas IIA Tangerang, saat ini banyak mengikuti program latihan untuk menambah keahlian softskill melalui pemberdayaan program efikasi diri. Tujuan dari pembinaan adalah mendampingi narapidana agar siap diterima saat masa tahanan usai dan membekali mereka dalam hal keterampilan dan wirausaha, siap secara mental dan fisik untuk kembali ke masyarakat. Manfaat pembinaan ini sungguh besar dan banyak dirasakan oleh para warga binaan untuk lebih siap berkontribusi kelak . Ilmu dari pembinaan yang didapat bisa dipakai untuk mencari peluang atau bahkan membuat usaha baru dan diharapkan bisa menjadi pribadi yang lebih baik. Pengabdian ini dilakukan oleh tim dosen Universitas Buddhi Dharma melalui metode survey, pelatihan dan evaluasi. Pelatihan berjalan lancar dan Semangat para warga binaan dalam mengikuti pelatihan sangat aktif dilihat dari banyaknya peserta yang aktif bertanya pada sesi penjelasan. Diharapkan kegiatan ini bisa berlangsung berkelanjutan.
MENUMBUHKAN SEJAK DINI MINAT BERWIRAUSAHA DARI SISI E-COMMERCE PADA MAHASISWA Sonny Santosa; Elizabeth; Rini Novianti; Vandi Dwi Putra
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 3 (2022): SWARNA: Jurnal Pengabdian Kepada Masyarakat, November 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v1i3.96

Abstract

Masa pandemic yang telah kita lewati beberapa tahun ini tidak hanya menimbulkan dampak negative namun juga dampak positif yang sama kuatnya pada segala bidang. Bentuk dampak positif yang paling terasa adalah adanya penerapan digitalisasi pada bidang pemasaran, peralihan budaya pemasaran saat ini telah didominasi oleh e-commerce. Disisi lain para mahasiswa yang seyogianya berada pada kelompok potensial sudah seharusnya mampu memanfaatkan momen ini untuk mengembangkan kreativitas yang membangkitkan inovasi, minimal sebagai langkah awal sebagai upaya untuk turut andil dalam mengembangkan minat berwirausaha. Tujuan abdimas ini adalah sebagai upaya untuk mendorong munculnya rintisan minat berwirausaha dikalangan mahasiswa. Metode abdimas ini adalah sosialisasi secara daring yang diikuti oleh mahasiswa. Hasil abdimas ini menunjukkan adanya gagasan baru dari 2 (dua) sisi, yang pertama adalah gagasan untuk memperbaharui kurikulum terkait matakuliah kewirausahaan ditingkat fakultas, dan yang kedua adalah meningkatkan kerjasama terkait pendanaan lunak yang memberikan keuntungungan bagi 2 (dua) belah pihak.
THE MODERATION EFFECT OF TRANSPARENCY ON THE INFLUENCE OF TAX AGGRESSIVENESS ON COMPANY VALUE (Case Study of Manufacturing Companies on the IDX from 2018 to 2022) Rini Novianti; Asri Ady Bakri; Eko Cahyo Mayndarto; Tri Widyastuti Ningsih; Mega Arisia Dewi
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11064

Abstract

This research is motivated by the importance of company value as an illustration of public trust in the company. This research aims to determine the effect of tax aggressiveness on company value in manufacturing companies on the BEI from 2018 to 2022 and how transparency acts as a moderation on company value in manufacturing companies on the BEI from 2018 to 2022. This research method is descriptive quantitative. The population of this research is manufacturing companies on the IDX from 2018 to 2022 with a sampling technique, namely purposive sampling. The data used is secondary data. The data analysis technique used is Moderated Analysis Regression (MRA) using SPSS 26 software. The results of this research show that 1) Tax aggressiveness has a positive and significant effect on company value in manufacturing companies on the BEI from 2018 to 2022, and 2) Transparency is able to moderate the effect tax aggressiveness on company value in manufacturing companies on the IDX from 2018 to 2022. This suggests that if manufacturing companies want to increase company value, then the company should increase tax aggressiveness and transparency.
Utilization Social Media for MSME Development Henky Hendrawan; Soni Suharmono; Sulistyo Budi Utomo; Sonny Santosa; Rini Novianti
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 4 (2023): Desember : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i4.2259

Abstract

This research aims to explain the importance of socialization and social media utilization in the development of micro, small, and medium-sized enterprises (MSMS) in Sukabumi district. Social media has become a very effective tool in building customer relationships, marketing products, and increasing business visibility. However, there are still many MSMSs in Sukabumi district that have not exploited the potential of social media optimally. Through socialization, MSMS owners will be given a better understanding of social media and how to use it as an effective marketing tool. This socialization will involve training and enhancement of knowledge about relevant social media platforms, online marketing strategies, creating interesting content, as well as measurement and analysis of social media performance. It is expected that with the socialization of this social media utilization, the MSMS in Sukabumi district will be able to use social media better to promote their products and services, reach a wider audience, and increase their online presence. With increasing online presence, it is anticipated that there will be an increase in MSMS's turnover and overall growth in the Sukabomi district.