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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) AKRUAL: Jurnal Akuntansi JPM (Jurnal Pemberdayaan Masyarakat) CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan D'edukasi: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Journal of Innovative and Creativity Jurnal Pengabdian Masyarakat "Wiryakarya" Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Apriyanti Apriyanti
Universitas PGRI Madiun
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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RBV (Resources Based View) Analysis Method to formulating A Sustainable Competitive Advantage Strategy in Oto Restu Company East Java Apriyanti Apriyanti; Nuruddin Mahmud
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

The purpose of this research is to find out how to implement resource-based view of the East Java Restu Oto Bus Company. In this study, triangulation techniques were used in data collection using interview, documentation and observation techniques. The goal is to find the suitability of data in the field with the same source. The analysis used is external and internal analysis, for external analysis using resource-bctsed view. During the research, the authors found that the main and important assets or resources for the company are human resources based on competence, knowledge and skills. All of them are intangible assets that are heterogeneous and immobile so that they cannot be moved and imitated by competitors. After conducting data collection and analysis, it was found that good resource management can provide more value for the company. Human resource development is always carried out because employees are the company's assets that make the biggest contribution to the company. Each resource-bctsed view component owned by the East Java Restu Oto Bus Company shows that all of them have four main attributes, namely giving value (valuable), rare (rare), difficult to imitate (hard to imitate) and capability in managing all resources (organization).
Pengaruh Lokasi dan Inovasi Produk terhadap Keputusan Pembelian (Studi Kasus pada Konsumen Caping Gunung) Apriyanti; Fransisca Febi
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 9 No. 2 (2026)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v9i2.24243

Abstract

Penelitian ini berjudul Pengaruh Lokasi Dan Inovasi Produk Terhadap Keputusan Pembelian (Studi Kasus Pada Konsumen Caping Gunung). Tujuan penelitian ini yaitu : a) untuk memberikan bukti empiris tentang pengaruh lokasi terhadap keputusan pembelian pada konsumen Caping Gunung, b). untuk memberikan bukti empiris tentang pengaruh inovasi produk terhadap keputusan pembelian pada konsumen Caping Gunung, c) untuk memberikan bukti empiris tentang pengaruh lokasi dan inovasi produk terhadap keputusan pembelian pada konsumen Caping Gunung Jenis penelitian ini yaitu Penelitian Kuantitatif. Sampel penelitian 140 responden. Teknik pengambilan sampel yaitu non probability sampling dengan kategori purposive. Pengambilan data menggunakan kuesioner dengan penyebaran angket secara langsung di Caping Gunung. Teknik analisis data yang digunakan yaitu analisis regresi linier berganda dengan menggunakan bantuan program IBM SPSS Statistics 26.
Pendampingan Digitalisasi Promosi Wisata Religi Berbasis Sejarah melalui Media Sosial dan Konten Kreatif pada Makam Kyai Ageng Reksogati Desa Sidomulyo, Sawahan, Kabupaten Madiun Wiwin Juliyanti; Hari Purwanto; Heny Sidanti; Apriyanti Apriyanti; Dedy Richi Rizaldy
Jurnal Pengabdian Masyarakat Bangsa Vol. 4 No. 3 (2026): Mei
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v4i3.4292

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan promosi wisata religi berbasis sejarah melalui digitalisasi media pada Makam Kyai Ageng Reksogati di Desa Sidomulyo, Kecamatan Sawahan, Kabupaten Madiun. Permasalahan yang dihadapi adalah masih terbatasnya promosi wisata yang dilakukan secara konvensional dan belum optimal dalam memanfaatkan media digital. Kegiatan ini dilaksanakan pada tanggal 17–24 Januari 2026 dengan melibatkan 20 mahasiswa peserta KKN-T Berdampak melalui metode pendampingan partisipatif yang meliputi tahap persiapan, pelaksanaan, dan evaluasi. Hasil kegiatan menunjukkan terbentuknya media promosi digital yang terintegrasi melalui platform TikTok, Instagram, YouTube, dan blog, serta dihasilkannya konten digital kreatif berbasis storytelling sejarah dan religi. Kegiatan ini memberikan dampak positif dalam meningkatkan keterampilan mahasiswa di bidang digital marketing serta memperluas jangkauan promosi wisata religi kepada masyarakat. Dengan demikian, digitalisasi promosi melalui media sosial menjadi strategi yang efektif dalam mendukung pengembangan wisata berbasis kearifan lokal secara berkelanjutan.
Peningkatan Daya Saing Ekonomi Desa: Sosialisasi dan Pendampingan Digitalisasi Pemasaran dan Branding bagi UMKM Kreatif di Desa Pohkonyal Dwi Murniyati; Metik Asmike; Sulthan Misbahul Ghifaari; Apriyanti
Jurnal Pengabdian Masyarakat "Wiryakarya" Vol. 5 No. 02 (2026)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/wjpm.v5i02.25019

Abstract

Perkembangan teknologi digital telah mengubah pola pemasaran produk dan jasa pada sektor Usaha Mikro, Kecil, dan Menengah (UMKM). Rendahnya literasi digital menjadi tantangan utama bagi pelaku UMKM di wilayah pedesaan dalam mengadopsi perubahan tersebut. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan kapasitas pelaku UMKM kreatif di Desa Pohkonyal, Kecamatan Pangkur, Kabupaten Ngawi dalam digitalisasi pemasaran dan penguatan branding produk. Metode yang digunakan meliputi sosialisasi, diskusi interaktif, pendataan kebutuhan UMKM, serta pendampingan awal berupa pembuatan titik lokasi usaha pada Google Maps dan pemasangan banner usaha. Hasil kegiatan menunjukkan peningkatan pemahaman pelaku UMKM mengenai pentingnya branding dan identitas usaha sebagai fondasi pemasaran digital. Tingginya antusiasme peserta mengindikasikan kesiapan adaptasi teknologi yang baik, sehingga memberikan dampak berkelanjutan berupa peningkatan visibilitas usaha mereka secara digital.
Household Accounting sebagai Upaya Pencegahan Jeratan Pinjaman Online bagi Ibu-Ibu PKK Desa Banyukambang Kabupaten Madiun Anny Widiasmara; Apriyanti Apriyanti
Jurnal Pengabdian Masyarakat "Wiryakarya" Vol. 5 No. 02 (2026)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/wjpm.v5i02.25128

Abstract

Poor household financial recording and planning skills can make it difficult for families to control expenses, differentiate between needs and wants, and make them vulnerable to online loan offers that are not in line with their repayment capacity. This community service activity aims to improve the understanding and skills of household accounting for PKK mothers in Banyukambang Village, Wonoasri District, Madiun Regency, as an effort to prevent the trap of illegal online loans and the use of unplanned consumer debt. The activity methods include initial observation, coordination with the village government and PKK administrators, counseling, household cash flow recording practices, monthly budgeting simulations, education on checking the legality of online loans, case discussions, and evaluations through pre- and post-tests. The main materials include recording daily income and expenses, separating needs and wants, setting priorities, emergency funds, safe debt limits, and steps to check the legality of financial services. The results of the activity show that participants [fill in actual results: for example, increased from a pre-test average of 35 to a post-test average of 75] and are able to prepare a simple family budget worksheet. This activity is expected to become a model for family financial education based on the PKK community which can be continued through regular mentoring at the Banyukambang Village level, Wonoasri District, Madiun Regency.
Pelatihan Pembukuan Dasar bagi Usaha Skala Mikro Kelurahan Kelun Kota Madiun dalam Mendukung Pengembangan Produk Lokal dan Peningkatan Akses Modal Usaha Wiwin Juliyanti; Apriyanti Apriyanti; Dedy Richi Rizaldy; Eka Resty Novieta Sari; Indra Puji Astuti
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 10 (2025): Desember
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i10.3620

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku usaha skala mikro di Kelurahan Kelun, Kota Madiun melalui pelatihan pembukuan dasar sebagai fondasi penting dalam pengembangan produk lokal dan peningkatan akses terhadap modal usaha. UMKM mikro umumnya menghadapi kendala serius terkait pencatatan transaksi yang tidak teratur, kurangnya kemampuan menyusun laporan sederhana, dan minimnya bukti administrasi yang menjadi syarat pengajuan pembiayaan. Kegiatan dilaksanakan pada 28 Oktober 2025 di Aula Kelurahan Kelun dan diikuti oleh 30 pelaku usaha mikro. Metode pelatihan mencakup sosialisasi, praktik pembukuan dasar, dan demonstrasi metode digital sederhana “Foto–Catat–Unggah” untuk membantu UMKM mengumpulkan bukti transaksi secara cepat dan mudah. Hasil kegiatan menunjukkan bahwa peserta mengalami peningkatan pemahaman mengenai alur pencatatan keuangan usaha, mampu memisahkan transaksi pribadi dan bisnis, serta memahami pentingnya laporan arus kas sederhana dalam proses pengajuan modal. Penerapan metode pembukuan sederhana terbukti relevan dengan karakteristik usaha mikro yang memiliki keterbatasan waktu, sumber daya, dan literasi digital, sehingga pelatihan ini memberikan dasar yang kuat bagi UMKM untuk lebih siap mengembangkan produk lokal dan memenuhi persyaratan administrasi lembaga pembiayaan.
Does Profitability Moderate the Relationship Between Firm Size, Capital Structure, CSR, and Firm Value? Wulan Retnowati; Apriyanti Apriyanti; Amaury Capdeville Chapuzet
AKRUAL: JURNAL AKUNTANSI Vol 17 No 02 (2026): AKRUAL: Jurnal Akuntansi
Publisher : Accounting Study Programme Faculty of Economics and Business Universitas Negeri Surabaya

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Abstract

Introduction/Main Objectives: This study aimed to determine the effect of firm size, capital structure, and corporate social responsibility (CSR) on firm value by using profitability as a moderation variable. It also incorporated control variables including liquidity in real estate, construction, and property companies recorded on the IDX (Indonesia Stock Exchange) from 2017 to 2021. Research Methods: With purposive sampling, 40 companies were selected for analysis. Furthermore, data collection was conducted through documentation studies and the data were further analysed by multiple linear regression. Results / Findings: The findings showed that the firm size possessed no effect on the firm value while capital structure affected the firm value. Additionally, CSR affected the firm value and profitability moderated the relationship between firm size and value. Profitability further moderated the relationship between capital structure and firm value but did not moderate CSR against firm value. Conclusions: The results indicated that firm size did not have an impact on the firm value while capital structure and CSR had a substantial impact on firm value. Profitability was also found to moderate the relationship between firm size and firm value, as well as the relationship between capital structure and firm value. However, profitability did not moderate the relationship between CSR and firm value.
Labelling, Packaging dan Digitalisasi Pemasaran pada Umkm di Madiun pada Keripik Tahu Walik Hari Purwanto; Apriyanti; Heny Sidanti; Hendra Setiawan Hendra Setiawan; Ayu Setya Sujianti
Jurnal Pemberdayaan Masyarakat Vol 7 No 1 (2022): Mei
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v7i2.6802

Abstract

MSME Kripik Tahu Barokah which has its own taste in the hearts of the people of Banjarejo Madiun has a different taste. The purpose of empowering SMEs is in the field of marketing such as labeling, packaging and marketing of tofu chips where the marketing has not been through online media, but is still offline and delivered to shops, angkringan and stalls. Where the marketing of this tofu walik product is still offline and is constrained by the money from the sale. With marketing training using social media technology as a forum for disseminating information in the era of internet advancement. The training program provided uses lecture, demonstration, socialization, and discussion methods. These implementation activities include planning, implementation and evaluation. The results of the training program showed that the SMEs of Tahu walik chips already understood marketing using social media technology ranging from products, packaging, product photos, information and posting. The expected impact of the training program is awareness of the role of marketing technology media, such as social media, which can be utilized and maximized to increase sales so that later it can be known and known by the wider community.
Co-Authors Amaury Capdeville Chapuzet Anny Widiasmara Aprizeila Rizky Geraldine Astuti, Indra Puji Ayu Setya Sujianti Dedy Richi Rizaldy Dessyarti, Robby Sandhi DIAN CITANINGTYAS ARI KADI Dwi Kartika Sari Dwi Murniyati Eka Resty Novieta Sari Fauzi, Rizal Ula Ananta Fransisca Febi Hari Purwanto Hari Purwanto Hariyani, Diyah Santi Hasanah, Karuniawati Hendra Setiawan Hendra Setiawan Heny Setyowati Heny Sidanti Heny Sidanti Lavenia Pratiwiningtyas Metik Asmike Metik Asmike Muhammad Asnul Hidayah Novi Dwi Lestari Nuruddin Mahmud Purwanto . Ririh Anggraini Setyahety Risma Choirunisa Sulthan Misbahul Ghifaari Tegar Putra Anggara Tri Jarwa Wiwin Juliyanti Wulan Retnowati Yayang Julita Yoga Ali Syahputra Zelly Meylina Putri