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All Journal PIRAMIDA MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) International Journal of Social Science and Business Eksis: Jurnal Riset Ekonomi dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Udayana Journal of Social Sciences and Humanities (UJoSSH) Journal of Social Science E-Jurnal Manajemen INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
I Nyoman Nurcaya
Universitas Udayana
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Role Of Fear Of Missing Out In Mediating The Influence Of Hedonic Motivation On Compulsive Buying (Study On Marketplace Users In Denpasar City) Wiguna, Komang Gd Cahya; Aksari, Ni Made Asti; Rahanatha, Gede Bayu; Nurcaya , I Nyoman
Journal Of Social Science (JoSS) Vol 4 No 8 (2025): JOSS: Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v4i8.489

Abstract

Digital transformation has changed consumer behavior patterns, including an increase in marketplace users that encourage compulsive buying behavior among generation Z. Data from the Ministry of Trade of the Republic of Indonesia in 2024 shows that the number of marketplace users will increase from 38.72 million in 2020 to 58.63 million in 2023 and is predicted to reach 99.1 million in 2029. This study aims to determine the influence of hedonic motivation on compulsive buying and test the role of fear of missing out (FoMO) as a mediating variable. The research was conducted in Denpasar City with a quantitative approach and purposive sampling method on 100 marketplace user respondents. The analysis technique used is path analysis. The results of the study showed that hedonic motivation had a positive and significant effect on compulsive buying and FoMO. FoMO also has a positive and significant effect on compulsive buying and partially mediates the relationship between hedonic motivation and compulsive buying. The conclusions of this study show that hedonic motivation and FoMO play an important role in encouraging excessive shopping behavior in the marketplace.
The Role Of Fear Of Missing Out In Mediating The Influence Of Hedonic Motivation On Compulsive Buying (Study On Marketplace Users In Denpasar City) Komang Gd Cahya Wiguna; Ni Made Asti Aksari; Gede Bayu Rahanatha; I Nyoman Nurcaya
Journal Of Social Science (JoSS) Vol 4 No 8 (2025): JOSS: Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v4i8.489

Abstract

Digital transformation has changed consumer behavior patterns, including an increase in marketplace users that encourage compulsive buying behavior among generation Z. Data from the Ministry of Trade of the Republic of Indonesia in 2024 shows that the number of marketplace users will increase from 38.72 million in 2020 to 58.63 million in 2023 and is predicted to reach 99.1 million in 2029. This study aims to determine the influence of hedonic motivation on compulsive buying and test the role of fear of missing out (FoMO) as a mediating variable. The research was conducted in Denpasar City with a quantitative approach and purposive sampling method on 100 marketplace user respondents. The analysis technique used is path analysis. The results of the study showed that hedonic motivation had a positive and significant effect on compulsive buying and FoMO. FoMO also has a positive and significant effect on compulsive buying and partially mediates the relationship between hedonic motivation and compulsive buying. The conclusions of this study show that hedonic motivation and FoMO play an important role in encouraging excessive shopping behavior in the marketplace.
THE ROLE OF ELECTRONIC WORD OF MOUTH (E-WOM) IN MODERATING THE INFLUENCE OF PRODUCT QUALITY ON CONSUMER PURCHASE DECISIONS (A STUDY ON CONSUMERS OF LUXCRIME BLUR & COVER TWO WAY CAKE PRODUCTS IN DENPASAR CITY) Ni Luh Ayu Yuliantari; Putu Yudi Setiawan, I Gusti Ayu Ketut Giantari, I Nyoman Nurcaya
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

Consumer purchase decisions for cosmetic products are influenced by various factors, including product quality and the impact of electronic word of mouth (e-WOM). In today's digital era, e-WOM has become one of the key elements shaping consumer perceptions of a product, especially in the highly competitive beauty industry. This study aims to examine and explain the role of e-WOM in moderating the influence of product quality on consumer purchase decisions. The research was conducted on consumers of Luxcrime Blur & Cover Two Way Cake in Denpasar City, with a sample size of 150 consumers obtained using a non-probability sampling method. Data collection was carried out by distributing questionnaires. The analytical technique employed was Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The results of the analysis indicate that: Product quality has a positive and significant effect on consumer purchase decisions, e-WOM has a positive but not significant effect on consumer purchase decisions, and e-WOM moderates by strengthening the influence of product quality on consumer purchase decisions.
PLANNING AND PRODUCTION CONTROL USING AGGREGATE PLANNING METHOD AT CV. ANTARTIKA IN DENPASAR Arnoni Arnelita Jonathan; I Nyoman Nurcaya
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 5 (2025): MAY
Publisher : CV. Adiba Aisha Amira

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Abstract

Planning and production control using the Aggregate Planning method is carried out to determine the optimal level of production over the medium term, namely 12 months, under fluctuating demand. This study was conducted on the ice tube products of CV. Antartika using the Aggregate Planning method. The study results indicate that the estimated number of products to be produced next year is 32,499 tons, based on the forecast using the Moving Average method, which yielded the smallest standard error estimate of 420.94. The aggregate planning strategy using the Level Strategy resulted in a total estimated production planning cost of IDR 5,129,455,000. This total cost is lower compared to the total production cost using the Chase Strategy for ice tube products. The theoretical implication of this research serves as an additional reference for academics studying aggregate production planning, particularly those employing Level Strategy and Chase Strategy. The practical implication of this research provides the company with considerations for production planning and control over the medium term.
PERAN BRAND IMAGE MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP PURCHASE INTENTION PADA DAPOER RADITYA Ni Made Nindya Aurelia Abi; I Nyoman Nurcaya
E-Jurnal Manajemen Vol. 15 No. 5 (2026)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2026.v15.i5.p01

Abstract

Industri Food and Beverage (F&B) di Indonesia terus berkembang meskipun sempat terdampak pandemi Covid-19. Perubahan gaya hidup, preferensi konsumen, dan kemajuan teknologi menjadikan sektor ini semakin dinamis dan kompetitif. Dapoer Raditya sebagai UMKM yang bergerak pada sektor F&B memanfaatkan media sosial untuk meningkatkan purchase intention konsumen. Namun, tingginya jangkauan belum sejalan dengan peningkatan niat beli. Penelitian ini bertujuan untuk menganalisis peran brand image dalam memediasi pengaruh social media marketing terhadap purchase intention. Penelitian ini menggunakan pendekatan kuantitatif asosiatif dengan penyebaran kuesioner kepada 100 responden calon konsumen Dapoer Raditya di Kota Denpasar dan dianalisis menggunakan path analysis. Hasil penelitian menunjukkan bahwa social media marketing berpengaruh positif dan signifikan terhadap brand image dan purchase intention. Brand image juga berpengaruh signifikan terhadap purchase intention dan terbukti memediasi hubungan antara keduanya. Temuan ini menjelaskan theory of planned behavior (TPB) yang menekankan pentingnya strategi adaptif dalam membentuk citra merek dan sikap positif konsumen. Implikasi praktis penelitian ini menunjukkan perlunya perancangan konten media sosial yang relevan dan konsisten untuk membangun karakter merek yang khas dan meningkatkan niat beli konsumen.   The Food and Beverage (F&B) industry in Indonesia continues to grow despite being affected by the Covid-19. Changes in lifestyle, consumer preferences, and technological advancements have made the sector increasingly dynamic and competitive. Dapoer Raditya as a micro, small, and medium enterprise (MSME) in the F&B sector, utilizes social media to enhance consumer purchase intention. However, high social media reach does not necessarily correlate with an increase in purchase intention.This study aims to analyze the role of brand image in mediating the effect of social media marketing on purchase intention. A quantitative associative approach was applied, with data collected from 100 prospective consumers of Dapoer Raditya in Denpasar City through a questionnaire. The data were analyzed using path analysis, the results indicate that social media marketing has a positive and significant effect on both brand image and purchase intention. Furthermore, brand image significantly influences purchase intention and is proven to mediate the relationship between the two variables. These findings support the theory of planned behavior (TPB) which emphasize the importance of adaptive strategies in shaping brand image and fostering positive consumer attitudes.The practical implication of this study highlights the need to design relevant and consistent social media content in order to build a distinctive brand character and increase consumer purchase intention.
Co-Authors A A Ngr Indra Wiguna A.A. Ngurah Bagus Jaya Krisnanda Ammar Rafi Monteski Anak Agung Ayu Ratih Permata Sari Anak Agung Sagung Istri Indriani Angela Ayu Dewi Candrawati Arnoni Arnelita Jonathan Dannis Tanaka Desy Silsilia Villy Dewa Ayu Chandra Devi Dewa Ayu Lia Anggraeni Dewa Bagus Ariesetyadi Dwinanda Putra Dewa Bayu El Bethree Jeremya Janson B Gede Bayu Rahanatha Gede Bayu Rahanatha Gede Wibi Satya Pratama I Gusti Ayu Ketut Giantari I Gusti Ayu Putu Arika Putri I Ketut Rahyuda I Made Deddy Saputra I Made Naratama I Made Oka Santika I Putu Surya Ananta Wijaya Ika Candra Dewi Inka Septin Hadiyanto Kadek Dika Arya Putra Kadek Indri Novita Sari Putri Kadek Popy Wulandari Kevin Reno Reynard Olii Komang Gd Cahya Wiguna Lili Jayanti Linda Indrayani Made Surya Winangun Ni Luh Ayu Yuliantari Ni Luh Ayu Yuliantari Ni Made Asti Aksari Ni Made Asti Aksari, Ni Made Asti Ni Made Meta Agistia Ni Made Nindya Aurelia Abi Ni Made Purnami Ni Made Sri Rastini . Ni Putu Leni Ratna Dewi Ni Wayan Candra Yani Ni Wayan Ekawati Ni Wayan Veni Desi Antari nicko sabo adiyana Pauline Geethruida Liwe Putu Yudi Setiawan Rizky Darmawan Roselina Ni Putu Novia Mandasari Wiguna, Komang Gd Cahya