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<![CDATA[PENGARUH KUALITAS LAYANAN DAN NILAI PELANGGAN TERHADAP LOYALITAS PELANGGAN ]]>
<![CDATA[Ni Made Meta Agistia]]>;
<![CDATA[I Nyoman Nurcaya]]>
<![CDATA[ E-Jurnal Manajemen Vol 8 No 1 (2019) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2019.v08.i01.p10
<![CDATA[Loyalitas Pelanggan merupakan komitmen yang dipegang teguh oleh konsumen terhadap sebuah produk atau jasa. Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas layanan dan nilai pelanggan terhadap loyalitas pelanggan pada bengkel Ahass Wijaya motor di Kota Denpasar. Penelitian ini dilakukan di kota Denpasar. Jumlah sampel adalah 120 sampel, dengan menggunakan teknik purposive sampling.Metode pengumpulan data dilakukan melalui penyebaran kuisioner dan teknik analisis yang digunakan adalah analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa kualitas layanan dan nilai pelanggan berpengaruh positif terhadap loyalitas pelanggan, sehingga semakin baik kualitas layanan dan nilai pelanggan maka semakin tinggi tingkat loyalitas dari pelanggan. dengan demikian maka semua hipotesis ini diterima. Disarankan bagi perusahaan untuk tetap menjaga kualitas layanan dan nilai pelanggan agar dapat meningkatkan loyalitas dari pelanggan.]]>
<![CDATA[NIAT BERWIRAUSAHA DI KALANGAN MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS UDAYANA DAN UNIVERSITAS WARMADEWA ]]>
<![CDATA[Ni Putu Leni Ratna Dewi]]>;
<![CDATA[I Nyoman Nurcaya]]>
<![CDATA[ E-Jurnal Manajemen Vol 6 No 4 (2017) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[Entrepreneurship has an important role in improving the economy of a country, so it is expected that every citizen should have the intention to entrepreneurship. Study aimed to test the intentions of entrepreneurship among students of the faculty of economics and business university and university udayana Warmadewa. The samples used were 110 respondents to the respondents UNUD FEB 54 and FE UNWAR as many as 56 by using a non-probability sampling techniques, particularly purposive sampling. Data collection is done by distributing questionnaires. Analysis technique used is descriptive analysis techniques and different test t-test. Each variables tested have valid and reliable. The results showed that there was a significant difference to the average intention of entrepreneurship among students FEB UNUD and FE UNWAR views of the variable needs for achievement, subjektif norm, and locus of control in which the average value of goodwill entrepreneurship FEB students UNUD higher than students FE UNWAR.]]>
<![CDATA[PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH EXPERIENTIAL MARKETING TERHADAP PEMBELIAN ULANG TIKET PESAWAT PADA PT JASA NUSA WISATA DENPASAR ]]>
<![CDATA[Kevin Reno Reynard Olii]]>;
<![CDATA[I Nyoman Nurcaya]]>
<![CDATA[ E-Jurnal Manajemen Vol 5 No 8 (2016) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[This study aims to determine the role of customer satisfaction in mediating the effects of experiential marketing to re-purchase tickets. This study uses primary data was collected using a questionnaire as a research instrument that is spread on the respondent. Respondents are consumers PT Jasa Nusa Wisata who make a purchase of at least 2 times. The sampling method using purposive sampling. The number of respondents who used for this study is 190 respondents. The analysis technique used Path Analysis. Based on the analysis found that experiential marketing that positive and significant impact on customer satisfaction. Customer satisfaction positive and significant impact on repeat purchases. Experiential Marketing positive and significant impact on repeat purchases. Customer Satisfaction Variables significantly mediates the effect of Experiential Marketing to Purchase Repeat.]]>
<![CDATA[Pengaruh Kepuasan Konsumen yang Dimoderasi Biaya Perpindahan (Switching Cost) terhadap Niat Beralih (Switching Intention) pada Mahasiswa Pengguna Layanan Operator XL di Kota Denpasar ]]>
<![CDATA[Ni Wayan Candra Yani]]>;
<![CDATA[Ni Wayan Ekawati]]>;
<![CDATA[I Nyoman Nurcaya]]>
<![CDATA[ E-Jurnal Manajemen Vol 3 No 6 (2014) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[This study was conducted to determine whether the customer satisfaction and switching costs affect the switching intention on student operator XL users. The study was conducted in the city of Denpasar by taking a sample of 100 respondents using purposive sampling method and Quota Sampling. Collecting data using instruments with Guttman scale. Hypothesis testing is done with the help of software Moderated Regression Analysis smartPLS. Based on the results of the study, it was found that the variables of customer satisfaction and switching costs negatively affect the switching intention. In this study, switching costs are not shown to moderate the effect of customer satisfaction on switching intention. Suggestion for the company is doing better improvement of services through a single BTS installation and reduce the number of product lines to be more focused so that any consumer can feel satisfied and reluctant to switch to another provider.]]>
<![CDATA[ANALISIS KINERJA SUPPLY CHAIN MANAGEMENT BERBASIS BALANCED SCORECARD PADA PT. ALOVE BALI IND ]]>
<![CDATA[Dannis Tanaka]]>;
<![CDATA[I Nyoman Nurcaya]]>
<![CDATA[ E-Jurnal Manajemen Vol 7 No 7 (2018) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2018.v07.i07.p10
<![CDATA[Tujuan penelitian ini adalah untuk mengetahui apakah kinerja supply chain management suatu perusahaan sudah terlaksana dengan baik dilihat dari keempat perspektif balanced scorecard. Penelitian ini dilakukan di PT. Alove Bali IND. Jumlah sample yang diambil sebanyak 20 karyawan PT. Alove Bali IND serta 5 agen PT. Alove Bali IND, Pengumpulan data dilakukan melalui penyebaran kuesioner dan wawancara. Teknik analisis data yang digunakan menggunakan pendekataan balanced scorecard. Berdasarkan hasil analisis ditemukan bahwa Kinerja PT.Alove Bali IND diukur malalui perspektif keuangan kurang baik dikarenakan masih terjadi fluktuatif di tahun 2012 hingga tahun 2014 dan dalam menjalankan operasionalnya perusahaan masih sangat tergantung oleh hutang. Pada perspektif pelanggan kinerja perusahaan sudah terbilang baik dikarenakan nilai rata-rata keselurahan responden adalah sebesar 4.20. Pada perspektif bisnis internal kinerja perusahaan sudah terbilang sangat baik dikarenakan nilai rata-rata keselurahan responden adalah sebesar 4.78. Pada perspektif Pembelajaran dan pertumbuhan kinerja perusahaan sudah terbilang sangat baik dikarenakan nilai rata-rata keselurahan responden adalah sebesar 4.61. Kata kunci: supply chain management, balanced scorecard, manajemen operasi]]>
<![CDATA[Pengaruh Kualitas Pelayanan dan Nilai Nasabah Terhadap Kepuasan Nasabah Pada PT. Bank BPD Bali Capem Unud ]]>
<![CDATA[Anak Agung Ayu Ratih Permata Sari]]>;
<![CDATA[I Nyoman Nurcaya]]>
<![CDATA[ E-Jurnal Manajemen Vol 3 No 10 (2014) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[The development of banking business has been growing rapidly. Customer satisfaction is an important thing that is maintained by the bank as it pertains to the success of a value of the service provided. The purpose determined the effects of servquals and customer value on customer satisfaction’s Bank BPD Bali Capem Unud. This study used a propotionate random sampling’s method, with a sample size of 100 respondents. This study found that a significant and positive effect on customer satisfaction between service quality and customer value. PT. Bank BPD Bali Capem Unud suggested to improve the qualities of serviced and value for its customers to be able to retain customers and strengthen their image. Keywords: service quality, customer value and customer satisfaction.]]>
<![CDATA[KEPUASAN PELANGGAN MEMEDIASI KUALITAS PRODUK DAN KEWAJARAN HARGA TERHADAP LOYALITAS MEREK MCDONALDS DI KOTA DENPASAR ]]>
<![CDATA[I Putu Surya Ananta Wijaya]]>;
<![CDATA[I Nyoman Nurcaya]]>
<![CDATA[ E-Jurnal Manajemen Vol 6 No 3 (2017) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[McDonalds has the highest level of sales among its competitors in Denpasar. This study is intended to look at the role of customer satisfaction mediates the effect of product quality and reasonableness of the price on brand loyalty McDonalds fast food restaurant in the city of Denpasar. Through purposive sampling method specified sample size of 100 respondents. Collecting data using questionnaires. SEM analysis techniques and Sobel test used in this study. These results demonstrate the quality of the product has a positive and significant impact on customer satisfaction and brand loyalty, price reasonableness influence on customer satisfaction and brand loyalty has a positive and significant influence, and there is positive and significant correlation between customer satisfaction on brand loyalty. Customer satisfaction does not directly influence and unable to mediate the effect of product quality and fairness of the price on brand loyalty. Loyal customer attitudes toward a brand is indicated by how much intensity caused repeated purchases on consumer satisfaction.]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN TERHADAP WORD OF MOUTH YANG DIMEDIASI OLEH KEPERCAYAAN PELANGGAN PADA PT. AUTO BAGUS RENT A CAR DENPASAR ]]>
<![CDATA[Anak Agung Sagung Istri Indriani]]>;
<![CDATA[I Nyoman Nurcaya]]>
<![CDATA[ E-Jurnal Manajemen Vol 4 No 5 (2015) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[This study aims to find out how to manage the quality of service to build (word of mouth) WOM customers mediated by the trust of customers. This research was conducted at PT. Good Auto Rent A Car Denpasar. Samples taken a total of 110 respondents with pusposive sampling method. The data collection questionnaires using 5-point Likert scale, to measure the 11 indicators. The analysis technique used is the path analysis. These results indicate that the quality of service significant positive effect on word of mouth (WOM), quality of service significant positive effect on customer trust, customer trust positive significant effect on WOM, and trust significantly mediate the quality of service to the (word of mouth ) WOM.]]>
<![CDATA[PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS NASABAH MELALUI CITRA PERUSAHAAN SEBAGAI VARIABEL MEDIASI ]]>
<![CDATA[I Made Deddy Saputra]]>;
<![CDATA[I Nyoman Nurcaya]]>
<![CDATA[ E-Jurnal Manajemen Vol 7 No 12 (2018) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2018.v07.i12.p11
<![CDATA[Customer satisfaction is an important element in determining and maintaining and growing the company. To be able to develop loyalty among its customers, banks need to know what factors influence loyalty and assess their performance in these factors. This research was conducted at PT. BPR Bali Dananiaga Denpasar. The number of respondents of this study were 117 respondents. Data collection is done through observation, interview and questionnaire. This research uses instrument test by using path analysis technique. Based on the analysis result found that service quality variable have positive and significant effect to company image. Quality of service has a positive and significant impact on customer loyalty. So the better the service quality of PT. BPR Bali Dananiaga, it will increase customer loyalty in PT. BPR Bali Dananiaga in Denpasar City. Corporate image has a positive and significant impact on customer loyalty. Corporate image proved able to mediate positively and significantly influence between service quality to customer loyalty.]]>
<![CDATA[PERAN PERSEPSI KUALITAS PRODUK DALAM MEMEDIASI PENGARUH GAYA HIDUP TERHADAP NIAT BELI HANDPHONE SAMSUNG GALAXY DI KOTA DENPASAR ]]>
<![CDATA[Linda Indrayani]]>;
<![CDATA[I Nyoman Nurcaya]]>
<![CDATA[ E-Jurnal Manajemen Vol 3 No 4 (2014) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[The purpose of this research is to find out how internal and external factors from a product can impact the customer’s intention to buy the product. This research was held in the capital city of Bali, Denpasar. This research explains about how quality perception as external factor mediates the impact of lifestyle to purchase intention of Samsung Galaxy. The sample in this research is 150 who don’t have product Samsung Galaxy in Denpasar. According to the result, lifestyle impacts perceived product quality significantly and perceived product quality impacts purchase intention significantly. Keywords: lifestyle, perceived product quality, purchase intention]]>
