Articles
<![CDATA[MEMBANGUN NIAT BELI IPHONE MELALUI EWOM DAN BRAND IMAGE ]]>
<![CDATA[Rizky Darmawan]]>;
<![CDATA[I Nyoman Nurcaya]]>
<![CDATA[ E-Jurnal Manajemen Vol 7 No 9 (2018) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2018.v07.i09.p20
<![CDATA[ABSTRACT Intention to buy is the intention of someone in a buying process, whether the person intends to buy the product or not. The purpose of this research is to know the effect of EWOM on brand image, EWOM influence to purchase intention, influence of brand image to purchase intention and brand image role in mediating EWOM relationship with intention to buy Iphone product. The population in this study is the citizens of Denpasar who intend to buy Iphone products. Determination of the sample in this study using purposive sampling technique. The number of samples taken as many as 110 people. Analysis technique used is path analysis technique or path analysis and Sobel Test. The findings of this study indicate that there is a positive and significant relationship between EWOM with brand image, EWOM with the intention to buy, brand image with the intention to buy. Brand image can act as a mediating variable between EWOM influence with purchase intention. These results indicate that a positive EWOM can improve the brand image and can increase consumer purchase intentions towards Iphone products. Keywords: brand image, EWOM, purchase intention]]>
<![CDATA[HUBUNGAN DEMOGRAFI DENGAN PERILAKU MENGELUH PELANGGAN TELEPON SELULER DI KOTA DENPASAR ]]>
<![CDATA[Ika Candra Dewi]]>;
<![CDATA[I Nyoman Nurcaya]]>
<![CDATA[ E-Jurnal Manajemen Vol 4 No 1 (2015) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[The purpose of this study was to determine the demographic relationship consists of age, gender, education level, and income level of the behavior complained of cellular phone subscribers in the city of Denpasar. This study uses qualitative research is by using questionnaires to 100 respondents. The data analysis technique used in this study were chi-square test of independence. It was found that age has a real connection with the conduct complained of. Furthermore, gender has a real connection with the conduct complained of. The level of education has a real connection with the conduct complained of. Income levels have a real relationship with the complaining behavior.]]>
<![CDATA[PENGARUH KESADARAN LINGKUNGAN TERHADAP PERSEPSI KONSUMEN DAN NIATBELI PRODUK LAMPU LED PHILIPS DIKOTA DENPASAR ]]>
<![CDATA[A.A. Ngurah Bagus Jaya Krisnanda]]>;
<![CDATA[I Nyoman Nurcaya]]>
<![CDATA[ E-Jurnal Manajemen Vol 8 No 2 (2019) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2019.v08.i02.p19
<![CDATA[ABSTRACT The purpose of this research is to explain the influence of environmental awareness to consumer perception on Philips LED lighting product, to know the influence of environmental awareness and consumer perception on buying intention of Philips LED Lights product, and to know consumer perception role in mediating environmental awareness variable to purchase product intention Lamp Philips LED. The population in this study are consumers who have the desire to buy Philips LED lights in the city of Denpasar. The sampling technique used is purposive sampling method. The number of samples used in this study as many as 110 samples. Analysis technique in this research using path analysis technique (Path Analysis). The results showed that environmental awareness has positive and significant impact on consumer perception on Philips LED Lights product in Denpasar City. Environmental awareness has a positive and significant impact on purchase intention of Philips LED Lights in Denpasar City. Consumer perceptions have a positive and significant effect on purchase intention of Philips LED Lights in Denpasar City. Consumer perceptions positively and significantly mediate the influence of environmental awareness on purchasing intentions of LED lighting products in Denpasar City. Keywords: Environmental awareness, Consumer perception, Intention to buy]]>
<![CDATA[PENGARUH LAYOUT TOKO DAN VISUAL MERCHANDISING TOKO TERHADAP KEPUASAN KERJA KARYAWAN SUPERMARKET TIARA DEWATA DENPASAR ]]>
<![CDATA[Kadek Dika Arya Putra]]>;
<![CDATA[I Nyoman Nurcaya]]>
<![CDATA[ E-Jurnal Manajemen Vol 8 No 5 (2019) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2019.v08.i05.p18
<![CDATA[Pelayanan yang ramah merupakan suatu kunci untuk dapat mempertahankan bisnis ritel ditengah banyaknya ritel sejenis yang bermunculan. Untuk dapat bertahan dan mampu memberikan pelayanan yang ramah kepada pelanggan, perusahaan dituntut untuk mampu menciptakan kepuasan karyawannya dalam bekerja melalui penataan layout toko dan visual merchandising toko di dalam gerai. Sejalan dengan hal tersebut, penelitian ini bertujuan untuk mengetahui pengaruh layout toko dan visual merchandising toko terhadap kepuasan karyawan Supermarket Tiara Dewata Denpasar. Penelitian ini dilakukan di Supermarket Tiara Dewata Denpasar dengan menggunakan ukuran sampel sebesar 88 orang dengan metode sampel jenuh. Pengumpulan data diperoleh dari hasil penyebaran kuesioner di Supermarket Tiara Dewata Denpasar dengan menggunakan sebanyak 16 indikator dan indikator-indikator tersebut diukur dengan menggunakan skala Likert. Adapun teknik analisis data yang digunakan dalam penelitian ini yaitu analisis regresi berganda dan disertai dengan uji asumsi klasik dan uji hipotesis. Hasil penelitian menemukan bahwa layout toko dan visual merchandising toko secara parsial berpengaruh positif dan signifikan terhadap kepuasan karyawan. Selain itu layout toko dan visual merchandising toko secara simultan berpengaruh positif dan signifikan terhadap kepuasan karyawan. Hasil ini menegaskan bahwa untuk meningkatkan kepuasan karyawan perusahaan diharapkan mampu menciptakan suatu suasana lingkungan kantor yang nyaman dan aman melalui penataan layout toko dan visual merchandising toko. Kata kunci : layout toko, visual merchandising toko, kepuasan karyawan]]>
<![CDATA[PENGARUH COUNTRY OF ORIGIN PERCEPTION, PERCEIVED QUALITY DAN PROMOTIONAL MIX TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (STUDI PADA SMARTPHONE BUATAN INDONESIA) ]]>
<![CDATA[Ni Made Rastini]]>;
<![CDATA[I Nyoman Nurcaya]]>
<![CDATA[ Kompetensi (Competence : Journal of Management Studies) Vol 12, No 1 (2018): APRIL ]]>
Publisher : <![CDATA[Universitas Trunojoyo Madura ]]>
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DOI: 10.21107/kompetensi.v12i1.4948
<![CDATA[ABSTRACTThis study aims to analyze the influence of Country of Origin Perception, Perceived Quality and Promotion on Brand Image and Purchase Intention. Then to analyze whether Brand Image always affect consumers to make purchases of products especially smartphones made in Indonesia. To achieve that goal used as many as 125 respondents taken by purposive sampling with questionnaires as a method of data collection. The data is processed by means of analysis of Structural Equation Modeling. The results show that Country of Origin Perception, Perceived Quality and Promotion affect Purchase Intention either without or through Brand Image. Thus, it is suggested that Indonesian smartphone business players are expected to increase their promotion intensity and product performance in order to be able to build a consumer brand image that will ultimately affect the buying interest of Indonesian smartphone consumers.]]>
<![CDATA[Faktor Kontekstual, Bran Switching, Dan Keputusan Pembelian Operator Seluler Di Kota Denpasar ]]>
<![CDATA[I Made Oka Santika]]>;
<![CDATA[I Nyoman Nurcaya]]>
<![CDATA[ INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 2 No. 1 (2018): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Desember 2018 ]]>
Publisher : <![CDATA[Forum Inovasi Bisnis dan Manajemen ]]>
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DOI: 10.31842/jurnal-inobis.v2i1.61
<![CDATA[In this era there are many mobile operators who offer various services with excellence and uniqueness of its own. Young consumers are more likely to follow trends, so they make operator purchases by alternating. This phenomenon shows that contextual and behavioral factors alternating brands lead to consumer purchase decisions. The purpose of this study is to explain the influence of contextual factors and brand switching on purchasing decisions. This research was conducted on the user of mobile operator in Denpasar City which domiciled in Denpasar City. Sample size taken as many as 120 people with purposive samling method. Data were collected by distributing questionnaires using a 5-point Likert scale to measure 15 indicators. The analysis technique used is multiple linear regression. The result of research indicate that contextual factor variable have positive and significant effect to purchasing decision. Brand switching variables have a positive and significant effect on purchasing decisions. This research is expected to be a consideration for cellular service providers in meeting the needs and desires of consumers and is expected to be used as a subject of further study and add references related to variables studied.]]>
<![CDATA[Brand Engagement and Word of Mouth ]]>
<![CDATA[I Nyoman Nurcaya]]>;
<![CDATA[Ni Made Purnami]]>
<![CDATA[ Udayana Journal of Social Sciences and Humanities Vol 1 No 1 (2017): UJoSSH, Feburary 2017 ]]>
Publisher : <![CDATA[Research and Community Services Institutes of Udayana University ]]>
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DOI: 10.24843/UJoSSH.2017.v01.i01.p14
<![CDATA[Modern marketing using social media such as Facebook allow the marketers to have a two-way interaction with the consumers, let them give appreciation each other, allow the consumers to leave comments about the products, and the company can directly provide answers to the consumers’ questions and complaints. The purpose of this study is to examine the effect of brand engagement on word of mouth. This research was conducted in Denpasar. The respondents are those who have clicked “like”, “share”, or “comment” button upon a particular brand on Facebook. The data were collected by distributing questionnaires to the respondents who have met the criteria. This study used Partial Least Square (PLS) analysis technique. The results show that 1) Inner self has positive and significant impact on brand love Oriflame; 2) Social self has positive and significant impact on brand love Oriflame; 3) Brand love has positive and significant impacton Word of Mouth Oriflame on Facebook.]]>
<![CDATA[PERAN KEPUASAN KONSUMEN DALAM MEMEDIASI PENGARUH WOM TERHADAP LOYALITAS PELANGGAN KEDAI KOPI M ABOE TALIB ]]>
<![CDATA[Dewa Bagus Ariesetyadi Dwinanda Putra]]>;
<![CDATA[I Nyoman Nurcaya]]>
<![CDATA[ E-Jurnal Manajemen Vol 11 No 8 (2022) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2022.v11.i08.p04
<![CDATA[Ditengah menjamurnya kedai kopi modern tidak menyurutkan kunjungan konsumen ke kedai kopi legendaris M Aboe Talib yang sudah memasuki kepemilikan generasi ketiga. Masih ramainya kedai kopi yang berdiri sejak tahun 1940 silam ini menarik peneliti untuk melakukan penelitian. Penelitian ini bertujuan untuk menjelaskan pengaruh word of mouth terhadap loyalitas yang dimediasi dengan kepuasan pelanggan. Penelitian ini mengambil tempat di Kota Tabanan dan Denpasar. Jumlah sampel yang diambil sebanyak 112 responden, dengan teknik penentuan sampel non probability sampling dengan metode purposive sampling. Pengumpulan data dilakukan melalui kuesioner. Teknik analisis yang digunakan adalah Path dengan menggunakan software SPSS. Berdasarkan hasil pengolahan data diketahui bahwa word of mouth memiliki pengaruh yang positif signifikan terhadap kepuasan konsumen. Hal ini menjelaskan bahwa semakin baik komunikasi positif dari konsumen akan menghasilkan kepuasan konsumen yang baik begitu juga sebaliknya. Kepuasan konsumen memiliki pengaruh yang positif signifikan terhadap loyalitas. Hal ini menjelaskan bahwa semakin baik kepuasan konsumen akan membentuk loyalitas yang tinggi. Hal ini menjelaskan bahwa semakin positif word of mouth yang diberikan maka akan menghasilkan kepuasan pelanggan yang tinggi dan akan menjadikan pelanggan menjadi loyal.Efek mediasi yang terjadi dalam penelitian ini adalah mediasi parsial atau partial mediation. Kata kunci: word of mouth, kepuasan konsumen, loyalitas konsumen]]>
<![CDATA[PENGUKURAN KINERJA MANAJEMEN RANTAI PASOK PADA CV. BERAS PUSPA JOGED BALI ]]>
<![CDATA[Kadek Popy Wulandari]]>;
<![CDATA[I Nyoman Nurcaya]]>
<![CDATA[ E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.02.TAHUN.2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EEB.2023.v12.i02.p14
<![CDATA[Supply chain management is the integration of the production process, starting from the procurement of raw materials and ending with the delivery of products to consumers. The implementation of this system affects the company's overall performance, so it is necessary to measure performance to determine the productivity that has been achieved. This research was conducted on CV. Beras Puspa Joged Bali, which sometimes suffers from a shortage of production raw materials, so it is necessary to bring them in from outside the Bali area with greater risk during expeditions. This study aims to determine the performance of supply chain management CV. Beras Puspa Joged Bali, which includes supply chain reliability, responsiveness, cost, and asset management performance. Interview and observation methods are used to get the data, as well as data analysis methods that use the Supply Chain Operations Reference (SCOR) model. The calculation results show the Perfect Order Fulfillment (POF) metric value of 99.88%, the Order Fulfillment Cycle Time (OFCT) metric for 3 days, the Cost of Goods Sold (COGS) metric of 86%, and the Cash to Cash Cycle Time (CTCCT) metric for 20 days]]>
<![CDATA[VALUE CO-CREATION IN HEALTHCARE SERVICE: A Systematic Literature Review ]]>
<![CDATA[Purnami, Ni Made]]>;
<![CDATA[Nurcaya, I Nyoman]]>
<![CDATA[ Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 18 No. 2 (2023): October (2023) - March (2024) ]]>
Publisher : <![CDATA[STIE PGRI Dewantara Jombang ]]>
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DOI: 10.26533/eksis.v18i2.1315
<![CDATA[Value co-creation is crucial in business services as well as in healthcare services to enhance patient satisfaction. Active patient participation in value co-creation is critical in creating better and highly competitive services. Value co-creation can be achieved by interacting with healthcare providers and patients using integrated resources. Although research on the value of co-creation in healthcare has garnered attention, little effort has been made to systematically review the context of co-creation and the actors involved. This study aims to better understand value co-creation in healthcare from a management and business perspective. The research identifies the context of value co-creation, the actors involved, the theories adopted, the driving factors, the benefits, and the challenges faced. The Systematic Literature Review (SLR) method is used in this study, where 23 articles are identified and analyzed to answer a series of predetermined research questions. The article search was conducted using Harzing's Publish or Perish in 2022. The findings indicate that value co-creation benefits hospitals through competitive advantage, cost efficiency, profitability, and improved service quality. For patients, the perceived benefits include social experiences, patient centrality, and a better health community system.]]>
