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All Journal ADI Bisnis Digital Interdisiplin (ABDI Jurnal) ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) MAVIB Journal : Jurnal Multimedia Audio Visual and Broadcasting Indonesian Journal Accounting (IJAcc)
Mardiana Mardiana
Universitas Raharja
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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Analisis Strategi Promosi Bisnis Katering Pada PT. Parewa Aero Catering Mardiana Mardiana; Eduard Hotman Purba; Joel Alfredo
IJAcc Vol 4 No 1 (2023): Indonesian Journal Accounting (IJAcc)
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.978 KB) | DOI: 10.33050/ijacc.v4i1.2675

Abstract

PT. PAREWA AERO CATERING is a company engaged in catering services. The purpose of this research is to develop marketing that was previously only marketed in certain places, and to formulate an effective business strategy as a suggestion for companies to improve their market competitiveness. The method used is a quantitative method, the data collection techniques used are questionnaires and interviews, then the collected data is analyzed. The conclusion drawn from the final results of the research is that the marketing strategy is the right strategy applied by the company to enter the market and compete in the market.
Analisis Rasio Profitabilitas Untuk Mengukur Kinerja Keuangan Perusahaan Sebelum Dan Selama Pandemi Covid-19 Pada PT Vienwi Karya Teknologi Dian Fauziah; Mardiana Mardiana; Kartolo Hutabarat
IJAcc Vol 4 No 2 (2023): Indonesian Journal Accounting (IJAcc)
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/ijacc.v4i2.2938

Abstract

This study aims to determine the profitability ratios to assess financial performance before and during the Covid-19 pandemic at PT Vienwi Karya Teknologi. The type of research used in this research is descriptive quantitative. This research was conducted to determine the analysis of profitability ratios as a tool to measure the financial performance of PT Vienwi Karya Teknologi in the last three years of the financial report period. The profitability ratios used are Net Profit Margin (NPM), Return On Equity (ROE) and Return On Assets (ROA). The research results show that the existence of the Covid-19 pandemic shows that the financial performance of the company PT Vienwi Karya Teknologi is not good in terms of ROA, ROE and NPM. Even though it has increased in 2021, the value achieved by this profitability ratio is still below the industry standard average.
Pengaruh Profitabilitas, Likuiditas, Dan Ukuran Perusahaan Terhadap Opini Audit Going Concern Pada Perusahaan Retail Yang Terdaftar Di Bursa Efek Indonesia Tahun 2018-2022 Ade Indah Oktaviani; Mardiana Mardiana; Eduard Hotman Purba
IJAcc Vol 5 No 2 (2024): Indonesian Journal Accounting (IJAcc)
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/ijacc.v5i2.3393

Abstract

The purpose of this study is to determine the effect of Profitability (ROA), Liquidity (Current Ratio), and Company Size on Going Concern Audit Opinions on Retail Companies listed on the Indonesia Stock Exchange. The data used is secondary data derived from the financial statements of Retail Companies that have been published for the 2018-2022 period. Sampling using Purposive Sampling Technique which resulted in 33 Retail Companies. This research uses quantitative approach methods with data analysis methods used, namely descriptive statistics, logistic regression tests and Hypothesis Tests. The results of the study simultaneously Profitability, Liquidity, and Company Size affect the Going Concern Audit Opinion.
Empowering MSMEs Through Student-Led Digital Retail Strategies for Sustainable Development Goals Kursih Sulastriningsih; Ignatius Agus Supriyono; Mardiana Mardiana; Ardivan Avandi; Kgomotso Moyo
ADI Pengabdian Kepada Masyarakat Vol 6 No 2 (2026): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v6i2.1464

Abstract

Digital transformation in the retail sector is progressing rapidly, yet many micro, small, and medium enterprises (MSMEs) continue to face challenges in utilizing technology effectively. This study presents a student-led community empowerment model aimed at optimizing digital retail strategies while supporting the Sustainable Development Goals (SDGs). The study employed a descriptive qualitative approach complemented by quantitative observation and survey data collected from 100 respondents. Students implemented various digital initiatives, including digital branding, content management, marketplace integration, and digital payment systems in participating MSMEs. The findings indicate significant improvements in market reach, customer interaction, operational efficiency, and customer loyalty. The respondent data further support the positive impact of digital strategy implementation and highlight the role of students as mediators of knowledge transfer between academic theory and business practice. This model demonstrates that student involvement in digital retail initiatives can effectively enhance MSME performance while promoting inclusive economic growth, industrial innovation, and responsible consumption aligned with SDGs. The findings also suggest a scalable framework for sustainable community-based economic empowerment.
Co-Authors Ade Indah Oktaviani Ardivan Avandi Astriyani, Erna Desrianti, Dewi Immaniar Desy Apriani Dian Fauziah Eduard Hotman Purba Fergian Octa Yuliawan Ignatius Agus Supriyono Imam Aji Santoso Joel Alfredo Kartolo Hutabarat Kgomotso Moyo Kursih Sulastriningsih Meri Mayang Sari Mintauli Debataraja Muhammad Rizki Abror Mulyati Mulyati Nuke Puji Lestari Santoso Pipit Nursaputri Rafika, Ageng Setiani Ramdhani, Dadan Ria Dwi I’zzaty Risky Wulandari Risma Isnaeni Salsabillah Devia Khansa Sriyani Sriyani Suci Ayuningsih Sulthan Taqi Sampoerna Tarisya Ramadhan Untung Rahardja Viola Tashya Devana