Article Per Year (5 Year)
p-Index From 2021 - 2026
1.048
P-Index
This Author published in this journals
All Journal International Journal of Economics Development Research (IJEDR) Prosiding National Conference for Community Service Project Jurnal Yustisiabel Jurnal Penelitian Inovatif
Erni Erni
Universitas Internasional Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : International Journal of Economics Development Research (IJEDR)

 1 
The Mediating Role of Attitude and Perceived Usefulness in the Relationship between Direct Marketing, Perceived Trust, Perceived Ease of Use, and Purchase Intention Golan Hasan; Erni Erni
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 6 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i1.3562

Abstract

This study aimed to examine the impact of perceived trust and perceived ease of use on purchase intent, considering the mediating roles of attitude and perceived usefulness. The research employed a sample of 350 respondents from employees and consumers of Hong Yi Indonesia Ltd in Batam City, utilizing questionnaire distribution and SmartPLS application for data analysis. The findings revealed significant effects of perceived trust, perceived ease of use, and perceived usefulness on purchase intention. Interestingly, attitude was found to have no direct influence on purchase intention, and it did not mediate the relationship between perceived trust and purchase intention. However, perceived usefulness was identified as a mediator in the connection between perceived ease of use and purchase intention. Moreover, perceived trust was shown to impact attitude, while perceived ease of use influenced perceived usefulness. These results provide valuable insights for companies seeking to enhance consumer purchase intent, emphasizing the importance of trust, ease of use, and perceived usefulness in shaping attitudes and driving purchasing decisions. Companies can utilize these findings for assessment and strategic development, aiming to optimize various aspects of their business to attract and retain consumers.
Co-Authors Amanda Rosetia Aviany Yanti Cuandra, Fendy Davin Davin Delfi Aurelia Kuasa Deslyn Melodya Disemadi, Hari Sutra Erlin Erlin Erlin Erlin Fahlevi, Renza Fitriana Aidnilla Golan Hasan, Golan Irene Lim Jevin Tan Kelvin Hendra Lim Laulita, Nasar Buntu Maggie Maggie Maggie Maggie Meliana Meliana Muhammad Fadhil Karuniansyah Nur Hidayati Nurhafnil Hayati Renny Christiarini Sarah Lena Mariosta Silviani, Ninne Zahara Vincent Vincent Zidane Zidane