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All Journal Jurnal Mitra Manajemen JURNAL LENTERA BISNIS Quantitative Economics and Management Studies Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) JURNAL ABDIMAS PLJ
Damdam Damiyana
Politeknik LP3I Jakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

 1 
ANALISIS PENGARUH BIAYA MARKETING TERHADAP SALES VOLUME Aspizain Caniago; Damdam Damiyana
JURNAL LENTERA BISNIS Vol 8, No 2 (2019): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v8i2.314

Abstract

This study was conducted to determine whether the national marketing costs of vocational colleges have an impact on increasing Sales Volume. The process of acquiring Sales volume is carried out in stages starting from the acquisition of Applicants, Lists and finally Sales Volume which is the number of students ready for college. Data analysis was performed on marketing  data  and  financial  data  over  a  period  of  5  (five)  years,  using  simple linear regression. Based on the calculation results of marketing costs correlation with the acquisition of Sales Volume  is  known  to  be  84.9%,  where  the  value shows  a  meaningful  and very strong relationship, while the results of the coefficient of determination are known that Marketing Costs have a 72.0% influence on the acquisition of Sales Volume, and the remaining 28.0 % is influenced by other factors not examined. The results of calculations using SPSS data analysis obtained linear regression Y= 21762.14+0.00000204X, where Marketing Costs (X) contributed positively to the acquisition of Sales Volume (Y) of 0.00000204 units, and the results  of  the  hypothesis  t  -calculate  is  2.778  values  greater  than  t-table  values  at the significance level of 0.05 (2.778>1.982). Thus the research hypothesis can be accepted that marketing costs have a positive effect on the acquisition of Sales Volume.Keywords: Marketing Costs, Sales Volume
ANALISIS FAKTOR KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MELALUI APLIKASI PESAN MAKANAN ON LINE Dingot Hamonangan Sitanggang; Damdam Damiyana
JURNAL LENTERA BISNIS Vol 11, No 2 (2022): JURNAL LENTERA BISNIS, Mei 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v11i2.528

Abstract

Tujuan daripada penelitian ini untuk mendapatkan data empiris, fakta, dan informasi yang valid dan dapat dipercaya (reliable ) mengenai  analisis faktor kualitas pelayanan dan promosi dan pengaruhnya terhadap keputusan pembelian melalui aplikasi pesan makanan online. Penelitian ini merupakan penelitian kuantitatif. Terdapat dua variabel bebas yaitu Pelayanan (X1), Promosi (X2) dan dan satu variabel terikat yaitu Keputusan Pembelian (Y). Pengumpulan data dilakukan dengan cara survei. Teknik analisis data menggunakan analisis regresi linear berganda. Populasi dalam penelitian ini adalah semua konsumen yang pernah membeli menggunakan aplikasi makanan on line, dimana terdapat sebanyak 170 Rerponden yang memberikan jawaban dari kuesioner via google form yang kami sebarkan secara on line. Hasil penelitian menunjukkan, Terdapat Pengaruh kualitas pelayanan terhadap keputusan pembelian dalam berbelanja via  aplikasi makanan on line sebesar 56.7%,  Terdapat Pengaruh promosi terhadap keputusan pembelian dalam  berbelanja via aplikasi  makanan on line sebesar 43.6% dan Terdapat Pengaruh kualitas pelayanan dan promosi bersama-sama dalam memengaruhi pengambilan keputusan pembelian berbelanja via aplikasi makanan on line. Sebesar 60%.Kata Kunci: Pelayanan, Promosi, Aplikasi Pesan, Makanan, Online 
TUGAS DAN TANGGUNG JAWAB STAFF FRONT OFFICE PADA RUMAH SAKIT MEKARSARI Damdam Damiyana; Dina Meiliana Sari
JURNAL LENTERA BISNIS Vol 9, No 1 (2020): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v9i1.334

Abstract

This research was conducted to find out how the responsibility of the Hospital front office staff in serving prospective patients. The study was conducted descriptively by direct observation and a brief interview with the front office supervisor. The writing of this report is presented descriptively to obtain an overview of various information relating to the provision of services to hospital customers. Methods of data collection using documentation studies, field studies and literature studies. The data obtained is then analyzed and presented descriptively. The conclusion can be drawn that the Mekarsari Hospital's Front Office has not been able to provide the best services for patients and their families, and in the Duties and Responsibilities of Front Office Staff must be able to create services that are Quick Response to problems, effective, efficient and prioritize patient safety.Keywords: Front Office, Hospital, Customers
HUBUNGAN KEGAGALAN PELAYANAN DAN LOYALITAS PELANGGAN PADA PERUSAHAAN PENERBANGAN KOMERSIAL Damdam Damiyana
JURNAL LENTERA BISNIS Vol 6, No 1 (2017): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v6i1.163

Abstract

Meneliti dampak kegagalan pelayanan perusahaan penerbangan terhadap pelanggannya. Khususnya meneliti pengaruh kepercayaan dan komitmen terhadap hubungan pelanggan, kemudian yang terakhir mengamati kesediaan mereka untuk merekomendasikan maskapai penerbangan yang mereka gunakan kepada orang lain.  Penelitian dilakukan terhadap pelanggan maskapai di Jakarta-Indonesia yang menunjukkan dampak dari suatu tingkat kegagalan pelayanan tergantung pada sudah berapa lama hubungan pelanggan dengan maskapai yang mereka gunakan sampai saat ini. Namun ternyata ditemukan korelasi non-linear, yang menunjukkan bahwa pelanggan yang sudah berpengalaman terbang berpikiran lebih terbuka tentang kegagalan pelayanan, serta toleransi kegagalan yang lebih rendah, kemudian secara bertahap memperlihatkan hubungan yang lebih dekat dan lebih tahan terhadap kegagalan pelayanan. Kata Kunci: Perusahaan Penerbangan, Hubungan Channel, Perilaku Konsumen, Loyalitas Pelanggan,Pemasaran Hubungan, Pemasaran Jasa
PENGELOLAAN DOKUMEN SARANA PRASARANA DAN ASET PADA SMP NEGERI XYZ JAKARTA Damiyana, Damdam; Maulana, Muhammad Akbar
JURNAL LENTERA BISNIS Vol. 14 No. 3 (2025): JURNAL LENTERA BISNIS, SEPTEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i3.1632

Abstract

Document management of infrastructure and assets is a crucial aspect in supporting operational and administrative efficiency at SMP Negeri XYZ Jakarta. However, the current practice still faces various obstacles, such as a manual recording system that is prone to errors, unorganized storage of physical documents, and limited human resource competency. These problems have an impact on inaccurate asset data, slow access to information, and obstacles in budget planning and auditing. This study aims to analyze the process of managing infrastructure and asset documents at SMP Negeri XYZ Jakarta, identify the obstacles faced, and formulate solutions for improvement. The research method uses a qualitative approach with data collection techniques through observation, interviews, and documentation studies. The results of the study indicate three main problems: (1) lack of trained human resources in document management, (2) vulnerability of physical documents to damage or loss, and (3) data discrepancies between documents and the real condition of assets. As a solution, this study recommends strategic steps such as: (1) regular training for asset management staff, (2) digitalization of documents by utilizing the SIMPAN BMN application and cloud storage, and (3) implementation of a barcode system and routine inventory to ensure data accuracy. The implementation of this solution is expected to improve transparency, efficiency, and accountability of school asset management.
Co-Authors Ali Zulfikar Andi Setiawan Arifin Setiabudi Aris Hendrawan Aspizain Caniago Dina Meiliana Sari Dingot Hamonangan Ismail Dingot Hamonangan Sitanggang Irfan Maulana Kania Farida Maulana, Muhammad Akbar Mauludfi Maroghy Minggu Minggu Nurdin Nurdin Redjeki Agoestyawati Redjeki Agoestyawati Agoestyawati Retno Widowati Ria Estiana Sandi Nasrudin Wibowo Syubli Abbas Wiwiet Prihatmadji Yopy Ratna Dewanti