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Pudji Astuty
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The Impact of Website Management on MSMEs in Pabelan Village, Semarang Regency Erico Indra Martha; Pudji Astuty
Jurnal Multidisiplin Indonesia Vol. 3 No. 2 (2025): Juni : Jurnal Multidisiplin Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/joumi.v3i2.530

Abstract

This research examines the influence of website management on the development of Micro, Small, and Medium Enterprises (MSMEs) in Pabelan Village, Semarang Regency. In today's digital era, websites have become an essential part of marketing strategies and business development. This study employed a qualitative approach through interviews and observations of 15 MSME owners who have implemented websites as marketing tools. The results show that proper website management positively impacts market reach, sales, and ease of information access for consumers. MSME owners who actively update content, improve appearance, and respond to customer interactions through their websites experienced an average revenue increase of 35%. These findings emphasize the importance of digital literacy and technical assistance for MSME actors in optimizing their website management as a means of business development in the digital economy era.    
Food Security and Trade Liberalization: A Strategic Approach for Indonesia Jumarni Fare; Pudji Astuty
Jurnal Multidisiplin Indonesia Vol. 3 No. 2 (2025): Juni : Jurnal Multidisiplin Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/joumi.v3i2.470

Abstract

Indonesia, as one of the largest food-importing nations globally, experiences significant volatility in domestic food prices driven by global market fluctuations. The liberalization of trade, particularly in the agriculture sector, has generated mixed outcomes. While empirical studies highlight potential welfare gains, the benefits are disproportionately skewed toward developed countries, leaving developing economy increasingly dependent on food imports. Strategic commodities such as rice, maize, soybeans, and sugar are especially vulnerable, raising concerns over national food security. Moreover, food security in Indonesia encompasses a multi-dimensional framework, involving not only supply and access, but also household-level consumption patterns and state interventions. In light of these dynamics, this paper argues for the formulation of commodity-specific and temporally responsive food security policies. It emphasizes the integration of theoretical and empirical models that incorporate both global trade realities and localized policy responses to ensure sustainable and equitable food resilience in the context of liberalized markets.
Pemberdayaan Masyarakat dalam Revitalisasi Kampung Batik Bunulrejo Kota Malang melalui Inovasi Seni dan Pemasaran Digital: Pengabdian Indiati; Retno Wulan; Sulafah Fathin Khannanah; Pudji Astuty
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2054

Abstract

Pengabdian ini membahas tentang inovasi seni sebagai bagian dari upaya pemberdayaan masyarakat di Kampung Batik RW 10 Bunulrejo, Kota Malang. Fokus utama Pengabdian adalah bagaimana masyarakat lokal memadukan kreativitas seni batik dengan pendekatan inovatif dalam mempertahankan eksistensi budaya sekaligus meningkatkan kesejahteraan ekonomi. Pendekatan yang digunakan dalam penelitian ini bersifat kualitatif deskriptif, dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa inovasi dalam motif, teknik pewarnaan alami, hingga pemanfaatan media digital untuk promosi, telah memberikan dampak positif bagi penguatan identitas lokal serta membuka peluang ekonomi baru bagi masyarakat setempat. Selain itu, keterlibatan generasi muda dan kolaborasi antar pemangku kepentingan menjadi faktor penting dalam mendorong keberlanjutan program seni berbasis pemberdayaan ini. Inovasi seni di Kampung Batik Bunulrejo terbukti mampu menjadi sarana transformasi sosial yang memperkuat solidaritas komunitas sekaligus mendorong kemandirian ekonomi berbasis potensi budaya lokal.
The Impact of Globalization on Local Economic Development: Challenges and Opportunities Muhammad Fidiandri Putra; Pudji Astuty
Jurnal Multidisiplin Indonesia Vol. 3 No. 2 (2025): Juni : Jurnal Multidisiplin Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/joumi.v3i2.459

Abstract

This research examines the impact of globalization on local economic development in Indonesia, focusing on challenges and opportunities that emerge in an increasingly integrated global economy. Through a qualitative approach using literature review and secondary data analysis, this study identifies that globalization has resulted in increased competition for local producers, dependence on external markets, and pressure on traditional industries. However, globalization also opens access to broader markets, facilitates technology and knowledge transfer, and creates foreign investment opportunities. The research finds that regions with adaptive policies and strong institutional capacity are better able to capitalize on globalization opportunities while minimizing negative impacts. The findings highlight the importance of integrated development strategies between national policies and local initiatives to optimize the benefits of globalization for local economies.
Factors Affecting the Distribution of Consumer Segment Financing and Its Implications on the GRDP of the Financial Services and Insurance Sector as well as MSME Empowerment in Indonesia Nani Almuin; Pudji Astuty
Jurnal Multidisiplin Indonesia Vol. 3 No. 2 (2025): Juni : Jurnal Multidisiplin Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/joumi.v3i2.489

Abstract

Examining the variables affecting consumer financing distribution and its effects on the GDP of the insurance and financial services industries, as well as the empowerment of Micro, Small, and Medium-Sized Enterprises (MSMEs) in Indonesia, are the goals of this study. Panel data regression analysis is the methodology employed in this study. The data utilized consist of panel data from 15 provinces with the best performance in Islamic bank financing, based on reports registered at the Financial Services Authority (OJK), encompassing a ten-year span from 2014–2023. The study's findings show that the distribution is positively and significantly impacted by Third Party Funds (DPK), inflation, the number of Islamic banks, and digital transactions of Islamic financing for the consumer segment. Furthermore, the distribution of Islamic financing positively influences the GRDP of the financial services and insurance sector and MSME empowerment in Indonesia.
A Decade of Green Accounting in Indonesia and the UK : Implementation, Challenges, and Opportunities Hendri Nofriadi; Rahma Yulida; Pudji Astuty
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.554

Abstract

Green accounting is one of the important approaches in sustainability reporting, where the concept of sustainability reporting integrates environmental factors into the traditional accounting process. This integration reflects the growing global awareness that environmental degradation and climate change must be addressed not only by governments and civil society but also by the corporate sector through transparency and accountability in financial disclosures. This article aims to comparatively analyze the implementation of green accounting in Indonesia and the United Kingdom (UK), focusing on the challenges faced and the opportunities for strengthening the practice in both countries. This research uses a qualitative literature review method by collecting, synthesizing, and analyzing scientific articles, regulatory frameworks, and institutional reports published between 2016 and 2025. The results show that the UK has implemented green accounting more comprehensively and systematically, supported by strong environmental regulations, mandatory disclosure requirements, and high awareness within the private sector. The UK's implementation is closely aligned with international standards such as the Global Reporting Initiative (GRI) and the Task Force on Climate-related Financial Disclosures (TCFD), which help ensure consistency and comparability of sustainability reporting across industries. In contrast, Indonesia is still in the developmental stage regarding green accounting adoption. Several challenges persist, including limited regulatory mandates, lack of technical expertise, minimal integration of environmental indicators in corporate reporting, and low levels of awareness among SMEs and regional stakeholders. Nevertheless, the country has shown growing interest in sustainable practices, especially following the issuance of green taxonomy and the development of ESG (Environmental, Social, Governance) investment frameworks.
PENGARUH GAYA KEPEMIMPINAN DAN PENGEMBANGAN KARIR TERHADAP KEPUASAN KERJA SERTA IMPLIKASINYA TERHADAP KINERJA KARYAWAN (Studi Kasus Pada Karyawan PT. EMSONIC Indonesia, Cibitung Jawa Barat) Pudji Astuty; Dewi Zuniasih
Jurnal Manajemen FE-UB Vol. 6 No. 1 (2018)
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract

This study aims to determine the extent of the influence of leadership styles, career development on employee performance through job satisfaction at PT. Emsonic Indonesia Cibitung West Java.The data used in this study in the form of primary data collected from respondents' answers based on questionnaires given, as many as 82 people. Data processing method uses Path Analysis method with the help of SPSS version 22.0. The statistical test used the significance test of individual parameters (t test) and simultaneous significance test (Test F).The results showed that simultaneously leadership style variables, career development and job satisfaction have a significant effect on employee performance. Partially shows that analysis 1: leadership style variables significantly affect employee performance, while analysis 2: career development variables significantly affect employee performance and on analysis 3: job satisfaction variable significantly affect employee performance. Keywords: leadership style, career development, job satisfaction and employee performance
Pengaruh Disiplin Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan Serta Implikasinya Terhadap Produktivitas Karyawan PT. Denso Indonesia Departemen Production Control dan Logistic Pudji Astuty; Rina Fauziah Rachman
Jurnal Manajemen FE-UB Vol. 9 No. 1 (2021): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract

This study aims to determine the extent of the influence of organizational culture, leadershipstyle on employee performance through job satisfaction at PT. Asuransi Jasa Indonesia (Persero)Head Office.The data used in this study is primary data collected from respondents' answers based onthe questionnaire given, which is as many as 100 people. The data processing method uses thepath analysis method with the help of SPSS version 22.0. Statistical testing used individualparameter significance test (t test) and simultaneous significance test (F test).The results showed that simultaneously the variables of organizational culture, leadershipstyle and job satisfaction have a significant effect on employee performance. Partially it showsthat analysis 1: organizational culture variables have a significant effect on employeeperformance, while analysis 2: leadership style variables have a significant effect on employeeperformance and in analysis 3: job satisfaction variables have a significant effect on employeeperformance.Keywords: Organizational culture, leadership style, job satisfaction and employee performance1
PENGARUH PROMOSI, ULASAN KONSUMEN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI TOKOPEDIA YANG DI MODERASI OLEH ERA REVOLUSI INDUSTRI 4.0. (Studi Pada Kecamatan Pondok Gede,Kota Bekasi ) Nieke Masruchiyah; Pudji Astuty; Saeful Ardi
Jurnal Manajemen FE-UB Vol. 11 No. 1 (2023): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract

The independent variables in this study are promotions, consumer reviews, and prices. The dependent variable is the purchase decision and the moderating variable is the industrial revolution 4.0. This research was conducted from September 2021 to February 2022. It was carried out in the Pondok Gede sub-district. The population used is the Pondok Gede sub-district community who use Tokopedia and have made at least 2 transactions. Respondents and samples used amounted to 101 respondents. The method used in this study is a quantitative method with a Likert scale. The data used is primary data. Primary data was obtained by distributing questionnaires as the instrument. Against a sample of 101 respondents. The analysis used is multiple linear regression and Moderated Regression Analysis (MRA) processed with the help of SPSS version 26. The results of this study indicate that (1) the promotion variable has no significant effect on purchasing decisions. (2) The consumer review variable has a positive and significant effect on purchasing decisions, (3) The price variable has a positive and significant effect on purchasing decisions, (4) the promotion variable, consumer reviews and price together have a positive and significant effect of 65.2% on purchasing decisions, (5) the moderating industrial revolution variable that strengthens the influence of promotion on purchasing decisions, (6) the moderating industrial revolution variable that strengthens the influence of consumer reviews on purchasing decisions, (7) the moderating industrial revolution variable that strengthens the effect of price on purchasing decisions. Based on the results of this study, the researchers provide suggestions, namely that it is hoped that Tokopedia will be able to increase promotions, motivate consumers to provide reviews and provide more competitive prices than other marketplaces and maximize technology in the 4.0 industrial revolution era to attract consumer purchasing power and company goals, and get more consumers many more in the midst of increasingly fierce competition.   Keywords: Promotion, Consumer Reviews, Price, Purchase Decision, Industrial Revolution 4.0.  
Co-Authors Almira Rizqia Apolo Justino França da Silva Claudia Pereira Soares Dewi Zuniasih Didi Zainuddin Elka Rudlof Saputro Nugroho Erico Indra Martha Hendri Nofriadi Heru Subiyantoro Indiati Joanico Sarmento Gomes Jumarni Fare Laura Mizela da Costa Muhammad Fidiandri Putra Nani Almuin Nieke Masruchiyah Rahma Yulida Retno Wulan Ria, Anita Rina Fauziah Rachman Ronny Abbas Saeful Ardi Sugiyanto , Sugiyanto Sulafah Fathin Khannanah Ugi Sugiharto Vella Anggresta