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All Journal Journal of Indonesian Tourism and Development Studies Jurnal Kepariwisataan dan Hospitalitas Journal of Law, Poliitic and Humanities Jurnal Ilmiah Hospitality Management International Journal of Education, Vocational and Social Science
Nyoman Ariana
Tourism Faculty, Udayana University, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Ilmiah Hospitality Management

 1 
MULTIDIMENSIONAL SCALING: STRATEGI MEMASARKAN DESTINASI PARIWISATA BALI I Nyoman Sudiarta; I Wayan Suardana; Nyoman Ariana
Jurnal Ilmiah Hospitality Management Vol 5 No 1 (2014)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.198 KB) | DOI: 10.22334/jihm.v5i1.40

Abstract

Various strategies used by the company, organization, and a tourism destination to be able to win the competition and retain customer loyalty even increase. This paper aims to develop a research model using one of the multivariate analysis tool that call Multidimensional Scaling (MDS) and Coresponden Analysis (Anacor) so that it can be known the position of 12 tourist attraction in Bali, namely the similarities, differences and preferences of domestic tourists. Twelve of tourist attraction in Bali, Kuta and Sanur is the attractiveness of the most known and desirable while the less popular and less known is Medewi beach. Medewi Beach perceived as a tourist attraction because of its location differs considerably compared with Kuta. Tourist attraction which is also considered to have to be defferent is Tanah Lot and Sanur. While the rest are considered to have equal or proximity including Tanjung Benoa, Tulamben, Kuta, Nusa Dua and Ubud. Tanah Lot and Ubud are considered to have more advantages in terms of art and culture and spiritual destination.
Co-Authors Anak Agung Gede Duwira Hadi Santosa Anggi Yuhista I GEDE AGUS BAYU ANUGRAH I Gusti Ngurah Widyatmaja I Made Budiarsa I Made Sendra I Nyoman Jamin Ariana I Nyoman Sudiarta I Wayan Suardana Ida Bagus Ketut Astina Irma Rahyuda Made Antara Made Antara Made Budiarsa Made Sukana Nelman Rumere Ni Ketut Arismayanti, Ni Ketut Novandi Indra Perwira Nyoman Sudiarta Putu Nur Idayanthi Raja Kamal Faried