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Bowo, Ferdian Arie
Universitas Jayabaya
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

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Meme Marketing: Generation Z Consumer Behavior on Social Media Arie Bowo, Ferdian; Anisah, Anisah; Marthalia, Lia
Jurnal Indonesia Sosial Sains Vol. 5 No. 02 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i02.995

Abstract

This study investigates the phenomenon of "Meme Marketing" and its impact on the consumer behavior of Generation Z on social media. The research focuses on the characteristics, classification, coherence levels, and format evolution of memes, as well as their role in marketing strategies. Meme characteristics, such as fidelity, fecundity, longevity, and additional elements like relevance, ease of replication, uniqueness, and humor, are identified as key influencers on meme dissemination. Meme classification involves four types proposed by Knobel and Lankshear, along with considerations of genre, format, and media, providing an overview of meme diversity. The transformation of meme formats, from single images to GIF videos, reflects adaptation to trends and social media technology. The role of memes in marketing strategies goes beyond brand awareness, becoming a source of innovation in the cultural industry. Humor, as a key element, plays a crucial role in attracting attention and creating appeal for consumers. Meme virality factors, such as relevance, iconicity, humor, and format, require effective embedding and distribution strategies. In the context of Generation Z consumer behavior, memes provide satisfaction in entertainment, social interaction, and information. Media factors, including embedding and distribution strategies, are crucial for the successful dissemination of memes and consumer engagement. Applying marketing theory frameworks, this research offers both theoretical and practical implications for the development of effective marketing strategies in the digital era
Perceived Service Fairness Dan Revisit Intention Galatama: Peran Mediasi Customer Satisfaction Theodora Amelia; Rudiyanto; Ferdian Arie Bowo
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.1604

Abstract

The challenge of decreasing visitor volume at Galatama Lele Oiko Fishing, East Jakarta, reflects the problem of meeting participant expectations amidst the intense competition for special interest recreation. This study was conducted with the aim of empirically testing the effect of Perceived Service Fairness mediated by Customer Satisfaction on Revisit Intention among Galatama Lele Oiko Fishing, East Jakarta participants. The quantitative approach in this study was through the distribution of closed questionnaire instruments to respondents as a sample population. The study population included all participants who actively fished at Galatama Lele Oiko Fishing, East Jakarta, between August 2025 and January 2026. Based on a non-probability sampling technique with a purposive sampling method, a sample of 161 respondents was collected, exceeding the minimum threshold of the Slovin formula of 99.04. The data analysis stage was carried out using the Structural Equation Modeling (SEM) method with the help of SmartPLS 4.0. The findings from the hypothesis testing through bootstrapping proved that Perceived Service Fairness mediated by Customer Satisfaction had a positive and significant impact on Revisit Intention. Based on the Adjusted R-Square value, the combination of Perceived Service Fairness and Customer Satisfaction simultaneously has a moderate ability to encourage Revisit Intention of 58.9% with an external model factor of 79.2%, although the Perceived Service Fairness variable partially has a weak direct influence in explaining Customer Satisfaction of 20.8% with an external model factor of 41.1%.
Systematic Literature Review: Menyelami Pengaruh Media Sosial terhadap Perilaku Konsumen di Sektor Usaha Kecil Ferdian Arie Bowo
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5939

Abstract

Penelitian ini bertujuan untuk menyelami pengaruh media sosial terhadap perilaku konsumen di sektor usaha kecil menggunakan pendekatan Systematic Literature Review (SLR). Media sosial telah menjadi alat strategis bagi UKM untuk mempromosikan produk, meningkatkan kesadaran merek, dan membangun loyalitas pelanggan. Temuan menunjukkan bahwa interaksi di media sosial, konten yang relevan, serta kolaborasi dengan influencer secara signifikan memengaruhi keputusan pembelian konsumen dan keterlibatan mereka. Selama pandemi COVID-19, media sosial juga berperan penting dalam membantu UKM tetap kompetitif. Namun, tantangan seperti keterbatasan keterampilan digital dan kebutuhan untuk menciptakan konten menarik secara konsisten tetap menjadi perhatian utama. Studi ini menawarkan rekomendasi praktis bagi UKM dan mengidentifikasi kesenjangan untuk penelitian selanjutnya, seperti fokus pada loyalitas jangka panjang dan studi lintas budaya.
Co-Authors Abdurozak . Anisah Anisah Anisah Anisah Anisah Anisah Anisah Asep Irwansyah Asep Saepullah DENI SETIAWAN Dini Arifian Eka Wahyu Hidayat eka wahyu hidayat Hayatinufus Siatan Heru Herbowo Hidayat, Eka Wahyu Iwan Ridwan Lia Marthalia Maesaroh . Marthalia, Lia Nut, Nut Rahman Rahim, Abdul Ratna Kusuma Dewi Ratu Neneng Rozbiati Rudiyanto Syahid Suhandi Aziz Theodora Amelia