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All Journal Primanomics : Jurnal Ekonomi & Bisnis eCo-Buss eCo-Fin NIKAMABI : Jurnal Ekonomi & Bisnis EMaBi: Ekonomi Dan Manajemen Bisnis NEAR: Jurnal Pengabdian kepada Masyarakat
Diana Silaswara
Universitas Buddhi Dharma
Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Transportation Other

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Pengaruh Harga, Kualitas Produk, dan Promosi terhadap Minat Beli Kosmetik pada marketplace Shopee Tiara Meyarti Subagya; Diana Silaswara
EMaBi: Ekonomi Dan Manajemen Bisnis Vol. 1 No. 3 (2022): EMaBI
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (606.197 KB)

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh harga, kualitas produk dan promosi terhadap minat beli kosmetik pada marketplace Shopee. Selama masa pandemi masyarkat lebih sering berbelanja secara online termasuk kosmetik yang tadinya di beli secara offline sekarang bisa di beli secara online melalui marketplace termasuk marketplace Shopee yang menjadi tempat belanja online produk kosmetik. Metode Penelitian yang digunakan peneliti dalam penelitian ini adalah deskriptif kausal dengan jenis penelitian kuantitatif dengan pengambilan data melalui kuesioner dengan hasil 106 responden dari 145 responden yang pernah melakukan perbelanjaan produk kosmetik di marketplace Shopee dan olah data yang dilakukan menggunakan SPSS versi 25. Hasil uji hipotesis membuktikan bahwa harga berpengaruh secara parsial terhadap minat beli, kualitas produk berpengaruh secara parsial terhadap minat beli, serta promosi berpengaruh secara parsial terhadap minat beli. Hasil uji hipotesis membuktikan bahwa harga, kualitas produk dan promosi berpengaruh secara simultan terhadap minat beli.
Analysis Of The Influence Of Recruitment, Selection And Training On Employees Performance Of PT. Scentium Flavour In Indonesia Silawati Wijayaguna; Diana Silaswara
EMaBi: Ekonomi Dan Manajemen Bisnis Vol. 1 No. 3 (2022): EMaBI
Publisher : Fakultas Bisnis

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Abstract

The purposed of this paper was to analyze the effect of recruitment to the employee performance, selection to the employee performance, training to the employee performance and all together to the employee performance. The research was performed by distributing questionnaires, and the research method used a saturated sample which are respondents were used to as a sample. Recruitment (X1), Selection (X2) and Training (X3) variables are simultaneously having a strong connection and positive effect with the employee performance. The results of the partial significance test for the recruitment variable (X1) where the t-test was obtained that the t-value value for recruitment was 5,693 > t-table 1,681 and ,000 <0,05 for the selection variable (X2) where the t-value test was obtained that the t-value selection value 9,115 > t table 1,681 and ,000 < 0,05 while the training variable (X3) where the t value test is obtained that t arithmetic training is 6,382 < t table 1,681 and ,000 < 0,05. The adjusted R2 value shows the coefficient of determination which means the percentage of the contribution of the independent variable Recruitment (X1), Selection (X2) and Training (X3) contributed 66.6% to the employee performance of PT. Scentium Flavours while the 33.4% is influenced by other variables.
Influence of Work Stress, Work Environment and Work Discipline on Employees Performance At PT. Artindo Artamas Aderia Kusuma; Diana Silaswara
EMaBi: Ekonomi Dan Manajemen Bisnis Vol. 2 No. 1 (2023): EMaBi: Ekonomi Dan Manajemen Bisnis
Publisher : Fakultas Bisnis

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Abstract

The motivation behind this examination is to figure out the issues related to employee performance, especially those related to the influence of work stress, work environment, and work discipline at PT. Artindo Artamas. The data survey and collection was distributed to 100 respondents with clear objectives and was completed through an overview spread. Data analysis was carried out using the SPSS version 25 program. This study used descriptive test data testing techniques, validity tests, reliability tests with alpha-cronbach. Test simple linear regression analysis to test and prove hypotheses in research. The worth of the coefficient of determination shows the number 0.370. This implies that the influence of work stress, work environment and work discipline on employee performance is 37% while the rest (100% -37% = 63%). The Fcount value is 18.669 with a significance of 0.000 less than 0.05 and also Fcount > Ftable or 18.669 > 2.70. The beta coefficient of work stress -0.154, work environment 0.080, and work discipline have a strong positive and massive impact of 0.581. This means that there is a substantial connection between work stress, work environment and work discipline on the quality of employee performance
Pengaruh Konflik Keluarga, Stres Kerja dan Insentif Terhadap Kinerja Karyawan Pada PT Anugrahprima Perdana Metta Pitaloka; Diana Silaswara
NIKAMABI Vol. 2 No. 1 (2023): NIKAMABI : Jurnal Ekonomi & Bisnis
Publisher : Faculty bussines

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/ni.v2i1.2372

Abstract

Observasi ini mempunyai arah untuk menguji sebanyak apa Pengaruh Konflik Keluarga, Stres Kerja dan Insentif Terhadap Kinerja Karyawan Pada PT Anugrahprima Perdana baik secara sebagian ataupun keseluruhan. Observasi ini ialah penelitian deskriptif kuantitatif yaitu metode yang menggambarkan kondisi suatu perusahaan berdasarkan fakta maupun kejadian pada perusahaan tersebut melalui proses pengumpulan, penyusunan, pengklasifikasian, analisis, serta menginterpretasikan data untuk menghasilkan suatu kesimpulan dan saran. Populasi pada penelitian ini merupakan karyawan yang terdapat pada PT Anugrahprima Perdana. Sampel dalam riset ini merupakan sebanyak 130 responden dengan penghimpunan informasi memakai kuesioner. Teknik analisis data yang dipakai ialah metode analisis statistik deskriptif, uji validitas dan reliabilitas, asumsi klasik, analisis regresi linier berganda, uji T, uji F, koefisien determinasi dan hipotesis memanfaatkan program SPSS versi 26. Hasil dari riset ini menampilkan variabel konflik keluarga (X1) tidak mempengaruhi kinerja karyawan dengan angka sig 0,402 > 0,05, variabel stres kerja (X2) tidak mempengaruhi kinerja karyawan dengan angka sig 0,842 > 0,05, insentif (X3) mempengaruhi kinerja karyawan dengan angka sig 0,000 < 0,05.
Pengaruh Disiplin Kerja, Motivasi, dan Kepemimpinan Terhadap Kinerja Karyawan pada PT Anugerah Citra Properti Kelvinlie Kelvinlie; Diana Silaswara
EMaBi: Ekonomi Dan Manajemen Bisnis Vol. 2 No. 2 (2023): EMaBi: Ekonomi Dan Manajemen Bisnis
Publisher : Fakultas Bisnis

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Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh disiplin kerja, motivasi dan kepemimpinan terhadap kinerja karyawan pada PT Anugerah Citra Properti. Jenis penelitian yang digunakan, yaitu metode pendekatan kuantitatif dan bersifat deskriptif, sampel penelitian sebanyak 100 responden, pengumpulan data melalui google form, dan analisis data menggunakan SPSS versi 25. Teknik Analisis data yang digunakan, yaitu uji validitas, uji reliabilitas, uji asumsi klasik, uji regresi linear berganda, uji koefisien korelasi, uji koefisien (R2), uji t, dan uji F. Hasil dari analisis data yang telah dilakukan, didapat hasil regresi linear berganda Y= 4.969 + 0,014X1 + 0,570X2 + 0,288X3, hasil koefisien korelasi (R) disiplin kerja sebesar 0,454, motivasi sebesar 0,622, dan kepemimpinan sebesar 0,504. Pada uji t diperoleh thitung untuk disiplin kerja sebesar 5,049, motvasi sebesar 7,874, dan kepemimpinan sebesar 5,783, dengan ttabel sebesar 1,984. Dengan kata lain Ho ditolak dan Ha diterima. Dari uji F didapatkan hasil Fhitung sebesar 27,580 > 2,70 dengan tingkat signifikansi 0,000 < 0,05, dengan demikian Ho ditolak dan ha diterima, yang berati disiplin kerja, motivasi dan kepemimpinan berpengaruh signifikan terhadap kinerja karyawan pada PT Anugerah Citra Properti.
Pelatihan Soft Skill Komunikasi Efektif Pada Puja Bhakti Remaja Cetiya Vijja Gana Tangerang Wilson Liukarya; Diana Silaswara; Metta Susanti; Aldi Samara
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 1 (2023): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v3i1.1017

Abstract

This PKM activity was a collaboration between the Faculty of Business from Buddhi Dharma University and the Vijja Gana Adhikara Foundation. This activity has placed at the Cetiya Vijja Gana Vihara and the places located at Kotabumi, Tangerang Regency, Banten Province. The training participants who attended the training were young men and women at Cetiya Vijja Gana, and the activities has carried out over six months, with planned training activities in the form of focus group discussions, material presentations and interactive questions and answers between material providers and training participants and mentoring. The material provided was the needs requested by the Vijja Gana Adhikara Foundation at the start of the meeting, namely the communication methods available for young men and women under the guidance of the Vijja Gana Adhikara Foundation. Participants in the training are young men and women who's trained in the religious field of the Vijja Gana Adhikara Foundation. The planned output of this student creativity development activity is to improve Soft Skills in Effective Communication for young men and women at Cetiya Vijja Gana.
Co-Authors Aderia Kusuma Agus Kusnawan Aldi Samara Andy Andy Cliff Kohardinata Harisa Mardiana Indra Gunawan Kelvinlie Kelvinlie Metta Pitaloka Metta Susanti Puti Lenggo Gini Puti Lenggo Ginny Rinintha Parameswari Silawati Wijayaguna Tiara Meyarti Subagya Tjong Se Fung Wilson Liukarya Yopie Chandra Yopy Junianto