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All Journal Primanomics : Jurnal Ekonomi & Bisnis eCo-Buss eCo-Fin EMaBi: Ekonomi Dan Manajemen Bisnis NEAR: Jurnal Pengabdian kepada Masyarakat
Diana Silaswara
Universitas Buddhi Dharma
Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Transportation Other

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Journal : eCo-Fin

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Effectiveness of Quality of Seminar Services and Corporate Image on Consumer Satisfaction of Seminar Services Puti Lenggo Ginny; Diana Silaswara; Rinintha Parameswari
eCo-Fin Vol. 4 No. 1 (2022): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v4i1.455

Abstract

This research on the effect of service quality and company image on customer satisfaction with seminar services was prepared using the associative method to examine two or more variables. Data collection used is questionnaire data. Every company engaged in seminar and sales services is oriented to achieve maximum profit by using minimal data sources. Therefore, marketing as a part of the company's body has a very important role for the development and survival of the company itself.Image is the most important tangible asset owned by the company. A good image can support the company's competitiveness and can also be a protection in times of crisis. Besides that, a good image can also be an attraction for executives and increase the effectiveness of marketing strategies and save operational costs.This study aims to determine how much influence service quality has on consumer satisfaction and corporate image at the Seminar Service Company. It can be seen from the results of the calculation of the correlation coefficient, which is 0.523 which means strong and the calculation of the coefficient of determination of 27.4% affects the company's image to consumers. And it can be seen from t count of 4.607 and t table of 1,978 which is greater than t count.So, by knowing the response of service quality and company image to customer satisfaction at the Seminar Service Company, it is hoped that it can provide input to satisfy consumers in improving the quality of service and company image that has been carried out.
Pengaruh Beban Kerja, Stres Kerja, dan Motivasi Kerja Pada Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Pemediasi Ruby Santamoko; Toni Yoyo; Diana Silaswara
eCo-Fin Vol. 7 No. 3 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i3.2360

Abstract

Dalam era globalisasi yang kompetitif, efektivitas pengelolaan sumber daya manusia menjadi faktor kunci dalam meningkatkan kinerja organisasi. Studi ini ditujukan untuk menganalisis pengaruh beban kerja, stres kerja, dan motivasi kerja pada kinerja karyawan, dengan kepuasan kerja sebagai variabel mediasi. Studi dilakukan pada karyawan STAB Dharma Widya Tangerang dengan pendekatan kuantitatif. Data dikumpulkan melalui kuesioner terstruktur yang diukur dengan Skala Likert dan dianalisis dengan Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan 111 responden sebagai sampel. Hasil analisis outer model menunjukkan validitas dan reliabilitas konstruk yang memadai. Evaluasi inner model mengungkapkan bahwa beban kerja dan stres kerja berdampak signifikan pada kepuasan kerja, yang selanjutnya berdampak positif pada kinerja karyawan. Secara langsung, stres kerja berdampak positif pada kinerja, sedangkan beban kerja dan motivasi kerja menunjukkan pengaruh tidak langsung melalui kepuasan kerja. Model studi menunjukkan nilai R² sebesar 0,384 untuk kepuasan kerja dan 0,506 untuk kinerja karyawan, mengindikasikan kemampuan prediktif moderat. Nilai Q² yang diperoleh juga menunjukkan relevansi prediktif yang baik. Kesimpulannya, kepuasan kerja berperan penting dalam memediasi hubungan antara beban kerja, stres kerja, dan motivasi kerja pada kinerja karyawan. Organisasi perlu memperhatikan keseimbangan beban kerja, manajemen stres, serta strategi peningkatan motivasi untuk mendukung kepuasan dan kinerja karyawan secara berkelanjutan.
Co-Authors Aderia Kusuma Agus Kusnawan Aldi Samara Andy Andy Cliff Kohardinata Harisa Mardiana Indra Gunawan Kelvinlie Kelvinlie Metta Pitaloka Metta Susanti Puti Lenggo Gini Puti Lenggo Ginny Rinintha Parameswari Ruby Santamoko Silawati Wijayaguna Tiara Meyarti Subagya Tjong Se Fung Toni Yoyo Wilson Liukarya Yopie Chandra Yopy Junianto