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All Journal INFORMASI GANEC SWARA Forum Manajemen Media Bina Ilmiah
Lily Marheni
Politeknik Negeri Bali
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Journal : Forum Manajemen

 1 
PENGARUH HARGA DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA PT. AGUNG TOYOTA CABANG COKROAMINOTO DENPASAR Ni Ketut Narti; Ni Ketut Lasmini; Lily Marheni; I Putu Mico Jayadinatha
Forum Manajemen STIMI Handayani Denpasar Vol 19 No 2 (2021): Jurnal STIMI Vol. 19 No. 2 - 2021
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

Price and brand image have an important role in purchasing decisions. This study aims to examine and analyze the effect of price and brand image partially and simultaneously on the purchase decision of Toyota Avanza at PT. Agung Toyota Cokrominoto Denpasar Branch. The benefit of this research is to provide information on the effect of price and brand image partially and simultaneously on the purchase decision of Toyota Avanza at PT. Agung Cokroaminoto Denpasar Branch This research is a quantitative study using a sample of 90 people who know about prices and brand image at PT. Agung Toyota Cokroaminoto Denpasar Branch for data collection in this study using a questionnaire distributed via the internet. In this study using a non probability sampling method, namely purposive sampling. The analysis technique used is multiple linear regression analysis, analyzed using the SPSS version 25 program for windows. The results of this study indicate that (1) price has a positive and significant effect on purchasing decisions of Toyota Avanza cars at PT. Agung Toyota Cokroaminoto Denpasar Branch; (2) brand image has a positive and significant effect on purchasing decisions of Toyota Avanza cars at PT. Agung Toyota Cokroaminoto Denpasar; (3) price and brand image together significantly influence the purchase decision of Toyota Avanza cars at PT. Agung Toyota Cokroaminoto Denpasar Branch.
PENERAPAN SISTEM PEMBERIAN REWARD PADA HOTEL INNA GRAND BALI BEACH Ni Ketut Narti; Ni Ketut Lasmini; Lily Marheni; Ni Komang Suci Martini
Forum Manajemen STIMI Handayani Denpasar Vol 17 No 2 (2019): Jurnal STIMI Vol. 17 No. 2 - 2019
Publisher : Forum Manajemen STIMI Handayani Denpasar

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The purpose of this research is to know the application of reward system at Hotel Inna Grand Bali Beach. The object of research is the implementation of reward system using qualitative and qualitative descriptive approach. Data collection in this research is interview observation, and literature research.The results showed that at Hotel Inna Grand Bali Beach there are 4 types of rewards that are used to motivate employee performance: Reward Incentives, Reward Production Premium, Reward Best Employee, Reward Period. The application of the reward system of each type varies - based on SKD (Directors' Decree) and the basis of reward. Providing incentive rewards based on employee attendance. Reward of production premium based on company productivity. Giving rewards best employee based on employee performance. Giving rewards for working period based on length of employee work. The initial process of checking employee data requires a lot of time making the application of rewards less effective and efficient. This is caused by the data of many employees and done in two checking process that is timekeeping and finger print so that require precision in process of checking data.
PENGARUH KEPUASAN KERJA DAN KOMITMEN ORGANISASIONAL TERHADAP TURNOVER INTENTION (Studi Kasus pada de Vins Sky Hotel Seminyak) Ni Ketut Narti; Ni Ketut Lasmini; Lily Marheni; Made Yani Sawitri
Forum Manajemen STIMI Handayani Denpasar Vol 18 No 2 (2020): Jurnal STIMI Vol. 18 No. 2 - 2020
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Turnover intention is a thought possessed by every employee to stop working. The purpose of this study is to determine the effect of job satisfaction partially on turnover intention, the effect of organizational commitment partially on turnover intention and the effect of job satisfaction and organizational commitment simultaneously on turnover intention. The population used in this study were all de Vins Sky Hotel, Seminyak employees, totaling to 91 employees. Data collection is done through interviews and questionnaires. The analysis technique used is the classical assumption test, multiple linear regression analysis, correlation coefficient analysis, coefficient of determination analysis, t-test and f test. The result of analysis shows that job satisfaction has a negative and significant effect on turnover intention. Organizational commitment has a negative and significant effect on turnover intention. While simultaneously job satisfaction and organizational commitment significantly influence turnover intention.
ANALISIS KEPUASAN PELANGGAN DAN PERANCANGAN STRATEGI PROMOSI DALAM UPAYA MENINGKATKAN VOLUME SERVICE KENDARAAN PADA AUTO2000 TABANAN Anak Agung Ayu Mirah Kencanawati; Lily Marheni; I Made Sarjana; I Gusti Ngurah Agung Maha Putra Udayana
Forum Manajemen STIMI Handayani Denpasar Vol 20 No 2 (2022): Jurnal STIMI Vol. 20 No. 2 - 2022
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

This research was conducted at Auto2000 Tabanan which is one of the official Toyota dealers in Bali. The problem faced today is the volume of vehicle service has decreased by 25%. Customer satisfaction is indicated to be one of the causes of the decline in vehicle service volume. The purpose of this study was to determine the level of customer satisfaction and to plan a company's promotional strategy. Based on these problems, service quality (servqual) and SWOT are the methods used to solve the problem. The servqual method is used to measure customer satisfaction, while SWOT is used to formulate a promotional strategy that will be applied by the company with a quantitative descriptive approach. The results obtained with the servqual method is the gap between reality and expectations of the five dimensions of customer satisfaction. The five dimensions of customer satisfaction are negative, which means the company has not been able to meet customer expectations. Overall the company is only able to meet 86% of its customers' expectations. From the SWOT analysis, there are 13 promotional strategies that can be applied by the company to increase the volume of vehicle service
ANALISIS KEPUASAN PELANGGAN DAN PERANCANGAN STRATEGI PROMOSI DALAM UPAYA MENINGKATKAN VOLUME SERVICE KENDARAAN PADA AUTO2000 TABANAN Anak Agung Ayu Mirah Kencanawati; Lily Marheni; I Made Sarjana; I Gusti Ngurah Agung Maha Putra Udayana
Forum Manajemen Vol 20 No 2 (2022): Jurnal STIMI Vol. 20 No. 2 - 2022
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v20i2.475

Abstract

This research was conducted at Auto2000 Tabanan which is one of the official Toyota dealers in Bali. The problem faced today is the volume of vehicle service has decreased by 25%. Customer satisfaction is indicated to be one of the causes of the decline in vehicle service volume. The purpose of this study was to determine the level of customer satisfaction and to plan a company's promotional strategy. Based on these problems, service quality (servqual) and SWOT are the methods used to solve the problem. The servqual method is used to measure customer satisfaction, while SWOT is used to formulate a promotional strategy that will be applied by the company with a quantitative descriptive approach. The results obtained with the servqual method is the gap between reality and expectations of the five dimensions of customer satisfaction. The five dimensions of customer satisfaction are negative, which means the company has not been able to meet customer expectations. Overall the company is only able to meet 86% of its customers' expectations. From the SWOT analysis, there are 13 promotional strategies that can be applied by the company to increase the volume of vehicle service
Co-Authors AA Ayu Mirah Kencanawati AGNES MONICA BR SEMBIRING Anak Agung Ayu Mirah Kencanawati I Gusti Ngurah Agung Maha Putra Udayana I Ketut Pasek I Made Sarjana I Putu Mico Jayadinatha Kasiani Kasiani Made Yani Sawitri Ni Ketut Lasmini Ni Ketut Narti Ni Komang Suci Martini Nyoman Omy Trisna Dewi Putra Yudistira, Cokorda Gede Saputra, Upayana Wiguna Eka