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STORE ATMOSPHERE DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN PADA RESTORAN KAPAL JODOH BATU MARMAR PAMEKASAN Nuer Riskiyah; Aang Kunaifi; Matnin Matnin; Qaiyim Asyari
Al Iqtishod: Jurnal Pemikiran dan Penelitian Ekonomi Islam Vol. 8 No. 2 (2020): Al Iqtishod: Jurnal Pemikiran dan Penelitian Ekonomi Islam
Publisher : Prodi Ekonomi Syariah STAI Al-Azhar Menganti Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37812/aliqtishod.v8i2.158

Abstract

The purpose of this study was conducted with the main objective to be achieved, namely to determine the store atmosphere and purchase decisions at the Jodoh Tamberu Alet Ship Restaurant, Batu Marmar District. Atmospheric refreshes to the store's physical characteristics that are used to develop an image and to draw customers, which means that a cafe atmosphere is a physical characteristic used to build an impression and to attract customers. The elements of the atmosphere can be operationalized in the restaurant as objects in this study, namely: Layout, sound, smell, texture, building design. The study will contain data quotations to provide an overview of the presentation of the report. The data may come from manuscripts of interviews with owner and management, field notes, photos, notes or memos directly from the location. Data collection procedures used in this study were interviews, observation and documentation. The analysis used in this research is non-statistical analysis. This study analyzes data from interviews, observations, and documentation. The stages of analysis carried out by researchers in this study are as follows: Reduction, Display, Conclusion drawing. Based on literature review, the results of field research and data analysis, the researcher can conclude that the store atmosphere in the form of layout, sound, smell, texture and building design in a restaurant has an impact in increasing purchasing decisions on matchmaking vessels. This is because consumers tend to enjoy the restaurant atmosphere other than just enjoying food.
How Do Santri, Local Wisdom, and Digital Transformation Affect Community Empowerment? Aang Kunaifi; Khusnul Fikriyah; Dewi Aliyah
Ilomata International Journal of Social Science Vol 2 No 4 (2021): October 2021
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.346 KB) | DOI: 10.52728/ijss.v2i4.359

Abstract

Santri is an unique person in a various economic activities. In the mix of local wisdom that is thick with spiritual values and wrapped in the dynamics of the use of digital technology, students are seen as having a real influence in realizing community empowerment in the economic field. This article aims to describe the role of santri through local wisdom and the use of digital technology in creating community empowerment. To get accurate and up-to-date information, observations and collect information has done by interviewed to santri about their strategies in dealing with economic problems in the regency as well as tips on utilizing digital technology. Furthermore, the information is checked with primary sources in the form of community members to measure the effectiveness of the role of the santri. The analysis and discussion of the data was carried out qualitatively with the phenomenological approach of the Madurese community. The research findings in this article show that there is a collaboration of the attitude and mentality of students in the midst of society with personal capital of independence, honesty, and work ethic. In terms of using digital technology, they are also able to adapt quickly and precisely. Thus, this research is expected to be able to provide a complete and accurate description of the existence and role of santri in creating community empowerment in the economic field, so that regulatory and policymakers can determine priorities in regional and national development.
Developing Company Images Through Spiritual Public Relations Facing Covid-19 Outbreak Aang Kunaifi; Lailatul Qomariyah
Jurnal Iqtisaduna Proceeding of International Conference on Islamic Economics and Business 2020
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/iqtisaduna.v1i1.15808

Abstract

Public Relations is the company's functional organ in building an image aimed at gaining public trust as a potential market. Through this trust the value of a company has increased, both in aspects of customer loyalty and corporate profits. The ability to increase the value of the company will be the strength to win the competition, so the company is able to maintain sustainability and experience growth. Based on that, a strategy to build and maintain an image is needed. So it is very interesting to examine how the strategy of building a corporate image in the situation of intense business competition and dynamic social change. Therefore, the author tries to conduct studies and research in the field of spiritual public relations. This research was conducted at the Cahaya Berlian Pamekasan Hotel in East Java, with a focus on how the implementation of the public relations strategy at the sharia hotel and what was done by the management in building and maintaining the company's image. The uniqueness as the only sharia hotel at Pamekasan requires management to display spiritual differentiation, this is where the points to be obtained by researchers. Besides other facts, the company's ability to survive in a pandemic condition is an interesting plus point to be investigated. To get comprehensive information, researchers interviewed informants directly from the owner, manager, employees, customers, and the community around the hotel. The results showed that the application of the public relations strategy was done through a human relations approach, and the media relations strategy was implemented according to their respective goals. Human relations approach, aimed at maintaining internal and external relations of the company environment. So that good relations between fellow employees, stake holders, customers, the community and regulators are harmoniously established. As for media relations, it is intended to build and maintain a general corporate image through social media and direct communications. In another aspect, this study also found the importance of the owner's spiritual character. This spiritual character has created public sympathy that is relevant to the general purpose of the company. The above proves that there are three things that must be considered in building the company's image through the spiritual strategy of public relations, namely the value of public relations itself, human relations and media relations, and the third is the personal character of the owner. So that the target of public relations activities to be effective for improving the company's image
Preferensi Masyarakat Pedesaan Terhadap Produk Keuangan Syariah suhairiyah suhairiyah; Aang Kunaifi; Abdul Kadir
JURISY: Jurnal Ilmiah Syariah Vol. 1 No. 2 (2021): SEPTEMBER 2021
Publisher : Sekolah Tinggi Agama Islam Hasan Jufri Bawean

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.684 KB) | DOI: 10.37348/jurisy.v1i2.132

Abstract

Industri keuangan syariah telah merambah wilayah pedesaan. Melalui perkembangan koperasi syariah yang sebelumnya dikenal dengan baitul maal wa at-tamwi (BMT) masyarakat pedesaan bisa menikmati layanan dan produk keuangan berbasis syariah. Artikel ini ditulis untuk mendeskripsikan bagaiamana preferensi masyarakat pedesaan terhadap produk keuangan syariah dan faktor-faktor apa saja yang menentukan kekuatan preferensi masyarakat terhadap produk keuangan syariah. Untuk mengeksplorasi dan mendeskripsikan hal tersebut penelitian disusun dengan pendekatan kualitatif melalui pengamatan terhadap realita aktivitas di beberapa BMT serta melalui wawancara mendalam terhadap masyarakat yang merupakan anggota BMT dan melakukan transaksi dengan BMT dalam beragam akad. Temuan dalam penelitian ini menunjukkan bahwa tingkat preferensi masyarakat pedesaan terhadap produk keuangan syariah masing sangat rendah yaitu hanya mencapai angka 30 persen. Adapun factor rendahnya preferensi tersebut mayoritas disebabkan oleh minimnya pengetahuan mereka terhadap industry keuangan syariah, sehingga muncul asumsi bahwa tidak ada perbedaan antara produk keuangan syariah dan produk keuangan konvensional. Berdasarkan temuan di atas, maka implikasi penelitian ini diharapkan berdampak pada lebih masifnya program literasi dan inklusi produk keuangan syariah oleh seluruh stake holder, baik perbankan, koperasi syariah, lembaga pendidikan, serta para akademisi.
RAGAM MENU, HARGA, DAN LOKASI : PENGARUHNYA TERHADAP LOYALITAS PELANGGAN RESTORAN? Mubayyanah Mubayyanah; Aang Kunaifi; Fadali Rahman; Abd Rosyid
Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen Vol 1, No 1 (2020): Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : Institut Dirosat Islamiyah Al-Amien Prenduan Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (528.781 KB) | DOI: 10.28944/masyrif.v1i1.220

Abstract

Pertumbuhan bisnis kuliner di Indonesia menunjukkan perkembangan yang pesat dan memiliki prospek menjanjikan dimasa mendatang. Sejalan dengan fenomena tersebut, persaingan semakin ketat dan masyarakat menjadi semakin kritis dalam memilih restoran yang disukai. Penelitian ini bertujuan untuk mengetahui apakah ragam menu, harga, dan lokasi berpengaruh terhadap loyalitas pelanggan. Untuk menjelaskan pertanyaan tersebut peneliti melakukan penelitian di Resto Balai Redjo Pamekasan. Penelitian ini mengonfirmasi data yang dikumpulkan dari 40 responden yang diperoleh dengan menggunakan teknik non-probability sampling yaitu teknik sampling insidental. Kemudian dilakukan analisis terhadap data-data yang diperoleh berupa analisis kuantitatif. Analisis kuantitatif meliputi uji validitas dan reliabilitas, uji hipotesis lewat uji F dan uji t serta uji analisis koefisien determinasi (R2). Analisis data yang digunakan adalah analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa seluruh variable (ragam menu, harga, dan lokasi) secara simultan memengaruhi secara signifikan terhadap loyalitas pelanggan. Secara parsial dilakukan t-test yang menghasilkan kesimpulan bahwa variable lokasi berpengaruh dominan terhadap loyalitas pelanggan. Dengan demikian setiap pengelola restoran diharapkan untuk memilih dan menentukan tempat yang strategis agar mampu memenuhi selera pelanggan dan memenangkan persaingan. Perlu dilakukan penelitian lebih lanjut untuk mengetahui bagaimana detail lokasi yang diharapkan oleh konsumen. 
ANALISIS PELUANG BANK SYARIAH INDONESIA (BSI) MENJADI TOP 5 BANK DI INDONESIA BERDASARKAN KEKUATAN ASET DAN VISI MISI Aang Kunaifi; Achmad Ali Said; Ahmad Mawardi
Jurnal Ngejha Vol 2 No 1 (2022): Jurnal Ngejha
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LP2M) IAI Al-Khiarat Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (634.894 KB) | DOI: 10.32806/ngejha.v2i1.198

Abstract

Tujuan organisasi perusahaan dapat dicapai melalui beberapa strategi yang digunakan dalam menentukan keunggulan bersaing yaitu dengan menggunakan berbagai macam strategi yakni dengan mengedentifikasi faktor internal dan eksternal perusahaan yang diantaranya peran tenaga kerja atau karyawan . Selain itu juga melakukan pengembangan layanan suatu produk melalui digitalisasi yang lebih fleksibilitas dan nyaman untuk nasabah seperti halnya penggunaan single system yang artinya sekarang Bank Syariah Indonesia memiliki satu core banking system, satu enterprise data, satu sandi kode bank 451, dan satu pelaporan keuangan, semua dengan nama Bank Syariah Indonesia (BSI). Penelitian ini bertujuan untuk mengukur peluang BSI dalam mencapai target menjadi 5 besar dalam industry perbankan nasional. Penelitian ini merupakan penelitian dengan pendekatan deskriptif kualitatif. Penelitian ini di laksanakan di Bank Syariah indonesia KCP Molyosari Surabaya, subjek penelitian ini adalah Brance Manager (BM), Mikro Relationship and Manager Tim Leader (MRMTL), Consumer Bussines Staf (CBS), Custumer Service (CS), Branch Operation and Servis manager (BOSM). Metode pengumpulan data dalam penelitian ini menggunakan wawancara, observasi, dan dokumentasi, kemudian dianalisis secara kualitatif deskriptif. Melalui temuan dalam penelitian ini diharapkan diperoleh strategi yang tepat dan terukur dalam mencapai targaet 5 besar perbankan di Indonesia
Natural Resource Management in the Perspective of Fiqh Rules: An Islamic State Budget Proposal For Indonesia Aang Kunaifi; Achmad Fachruddin Syah
Islamic Research Vol 6 No 1 (2023): Islamic Research
Publisher : Perhimpunan Intelektual Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47076/jkpis.v6i1.184

Abstract

One of the measuring tools to determine the level of progress of a country is the level of consumption per capita of its population. The level of consumption is the main indicator of purchasing power that shows the level of welfare of the population of a country. Increased purchasing power and welfare can be created through various policies, one of which is reducing production costs. One component of production costs that can be eliminated is taxes, so it is necessary to initiate a state revenue budget without taxes. This study aims to calculate the potential of natural resources in Indonesia that can be explored and exploited as the main source of income in the State Revenue and Expenditure Budget. This research uses a literature study approach from reliable sources. Data and documents are processed to be evaluated economically and classified into three categories, namely energy sources or mining products, forest products, and marine products. The budgeting analysis is carried out with a study of muamalah fiqh which will produce a formulation or proposal for the state budget of revenue and expenditure in an Islamic perspective. The findings in this study indicate that the economic value of natural resources produced in Indonesia is capable of generating real wealth that is relevant to be used as the main source of income, in addition to sources of zakat, infaq, waqf, and grants which are also sources of state income in an Islamic perspective. Through this paper, it is hoped that it will create understanding and awareness among state leaders and managers to optimize natural resources in the policy of state revenue sources, so that taxes which are production costs can be minimized or even abolished. Thus the ideals of creating people's welfare can be realized immediately.
IMPLEMENTASI PEMBIAYAAN GADAI EMAS DALAM MENINGKATKAN PROFITABILITAS LEMBAGA KEUANGAN SYARIAH Najmul Hidayat; Aang Kunaifi
Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam Vol 6 No 01 (2023): Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam
Publisher : STIE Bakti Bangsa Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56998/jr.v6i01.60

Abstract

Selection of the right product in the Islamic financial institution industry can support the achievement of profit targets. One product that has a lot of interest is pawn gold, which is technically quite simple. This article aims to determine the procedure and mechanism for financing pawn gold in Islamic financial institutions and explain the profit setting system for pawning gold financing that can increase profitability. The results of this study indicate that the procedure, mechanism, and profit determination system for sharia pawn products (rahn) are very easy to understand and easy to implement. In fact, it is also easily understood by customers, so that in preference it becomes the main choice for the community. The implication is that this product can be used as a mainstay for Islamic financial institutions to increase profitability. So it is hoped that this product can be developed and disseminated massively to the public.
Kewirausahaan dalam Pemberdayaan Pesantren: Best Practice pada Pondok Pesantren Mambaul Ulum Sampang Taufik Aris Saputra; Aang Kunaifi; Subri Subri
Istithmar Vol. 7 No. 1 (2023): Istithmar : Jurnal Studi Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/istithmar.v7i1.654

Abstract

Pondok pesantren mulai melakukan perubahan sistem, yang pada mula fungsinya hanya sebatas tempat sumber keilmuan dan sumber spiritual Islam, kemudian mencoba untuk berinovasi dengan mengembangkan potensi ekonomi pesantren. Salah satu bentuk usaha yang dilakukan dalam pemberdayaan dan pengembangan ekonomi pesantren yaitu berwirausaha dengan pengelolaan mandiri. Artikel ini bertujuan untuk mengeksplorasi dan mendiskripsikan best practice kewirausahaan dalam rangka pemberdayaan ekonomi pesantren. Hasil penelitian menunjukkan implikasi yang signifikan kegiatan kewirausahaan dalam menciptakan kemandirian pesantren, bahkan kesiapan para santri dalam mentransformasikan keilmuannya di tengah masyarakat, khususnya dalam kegiatan ekonomi. Melalui penelitian ini diharapkan pesantren dapat mengoptimalkan potensi yang ada untuk mewujudkan pesantren yang mandiri.
Business Communication in Developing the Halal Tourism Industry Aang Kunaifi; Nur Syam
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 4 No 1 (2021): Sharia Economic: July, 2021
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v4i1.1305

Abstract

Communication is part of marketing activities, to introduce a business to the public. Through good communication, it is hoped that the company will get people's attention to take advantage of services or consume a product. The better the communication, the more maximum public attention and interest in the services or products offered. This paper aims to determine the effectiveness of business communication in developing halal tourism. This article was written by analyzing information from primary sources, namely tourism managers, community leaders, and Ulama councils that were directly related to the case of the unilateral closure of a tourist destination and the phenomenon of the development of the tourism industry in Pamekasan. The results of this study indicate that there is ineffective communication between managers and community leaders, in the form of errors in identifying parties who have real influence. Acceptance of public figures or leaders through effective business communication ensures the smooth development of halal tourism because the community will support it as a form of resignation to community leaders.