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Pengaruh Bukti Fisik, Reliabilitas, Assurance, Daya Tanggap Dan Empati Terhadap Loyalitas Pelanggan Emeralda Golf Melani Melani; Sujana Sujana; Gen Gen Gendalasari
Jurnal Ilmiah Pariwisata Kesatuan Vol 2 No 1 (2021): JIPKES Edisi Januari 2021
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v2i1.584

Abstract

nies. The many competitors in similar companies make each golf club compete to provide services and facilities that support the satisfaction of the golfer and encourage each golfer to be loyal to the products or services offered from each golf course. The purpose of this study is (1) To find the influence of Physical Evidence of the Customer Loyalty (2) To find out the influence of Reliability of the Customer Loyalty, (3) To find the influence of Assurance of the Customer Loyalty. (4) To find out the magnitude of the effect of Responsiveness of the Customer Loyalty. (5) To find out the influence of Empathy of the Customer Loyalty. (6) To find out the influence of Physical Evidence, Reliability, Assurance, Responsiveness and Empathy together of the Customer Loyalty. Keywords: Tangibles, Reliability, Assurance, Responsiveness, Empathy and Customer Loyalty.
Pengaruh Experiential Marketing Dan Fasilitas Terhadap Minat Kunjungan Ulang Pada Jungleland Advanture Theme Park Muhammad Iqbal; Sujana Sujana
Jurnal Ilmiah Pariwisata Kesatuan Vol 2 No 2 (2021): JIPKES Edisi Juli 2021
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v2i2.783

Abstract

Perkembangan dunia usaha ini telah diwarnai dengan berbagai persaingan di segala bidang. Pariwisata menjadi salah satu usaha yang sangat berkembang pesat di saat ini, dimana pariwisata telah tumbuh menjadi sebuah industri yang sangat menguntungkan dan memiliki prospek yang sangat baik seakan-akan telah menjadi kebutuhan pokok manusiawi. JungleLand merupakan tempat rekreasi, hiburan, dan edutainment yang sangat tepat bagi keluarga dan bisa dinikmati oleh segala usia. Jungleland Adventure Theme Park didesain di kawasan pegunungan yang sejuk dengan udara yang bersih dan sehat, sehingga suasananya sangat nyaman untuk berwisata.Dengan semua wahana yang baru, spektakuler, dan Science Centre terbesar di Indonesia. Tujuan dari penelitian ini adalah (1) Untuk mengetahui dan menganalisis pengaruh Experiential Marketing dan Fasilitas secara bersama-sama terhadap Minat Kunjungan Ulang (2) Untuk mengetahui dan menganalisis pengaruh Experiential Marketing terhadap Minat Kunjungan Ulang, (3) Untuk mengetahui dan menganalisis pengaruh Fasilitas terhadap Minat Kunjungan Ulang. Jumlah responden dalam penelitian ini berjumlah 100 responden yang diambil dari Masyarakat Kota Bogor. Data penelitian diolah menggunakan SPSS. Hasil dari penelitian ini adalah sebagai berikut: (1) Experiential Marketing dan Fasilitas berpengaruh positif dan signifikan terhadap Minat Kunjungan Ulang pada Jungleland Advanture Theme Park dengan nilai F hitung sebesar 29,811 dan lebih besar dibandingkan dari F tabel sebesar 2,70 dan memiliki nilai signifikansi sebesar 0,000. (2) Experiential Marketing berpengaruh positif dan signifikan terhadap Minat Kunjungan Ulang pada Jungleland Advanture Theme Park dengan nilai koefisien regresi sebesar 0,054 dan memiliki nilai signifikan sebesar 0,594. (3) Fasilitas berpengaruh positif dan signifikan terhadap Minat Kunjungan Ulang pada Jungleland Advanture Theme Park dengan nilai koefisien regresi sebesar 0,440 dan memiliki nilai signifikan sebesar 0,000. KataKunci: Experiential Marketing, Fasilitas dan Minat Kunjungan Ulang.
Pengaruh Kualitas Produk, Persepi Harga, Dan Suasana Toko Terhadap Minat Beli Ulang Pada Konsumen Kopi Nako Di Kota Bogor Nathanael Dixon Kusuma; Sujana Sujana
Jurnal Ilmiah Pariwisata Kesatuan Vol 2 No 2 (2021): JIPKES Edisi Juli 2021
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v2i2.784

Abstract

Untuk dapat meningkatkan kepuasaan Pelanggan,perusahaan dituntut untuk memiliki strategi yang tepat agar dapat membangun hubungan yang baik dengan pelanggan nya. Kualitas produk, Persepsi harga dan suasana toko dapat menjadi faktor bagi perusahaan untuk meningkatkan kepuasaan pelanggan dan minat beli ulang. Penelitian ini bertujuan untuk mengetahui apakah Kualitas Produk, Persepsi Harga, dan Suasana Toko berpengaruh secara parsial dan simultan terhadap Minat Beli Ulang. Populasi dalam penelitian ini adalah konsumen yang pernah membeli kopi nako di kota Bogor dengan jumlah sampel sebanyak 260 orang. Metode sampling yang digunakan adalah metode non probability sampling dengan tipe purposive sampling. Metode analisis data meggunakan regresi linear berganda untuk mengetahui pengaruh Kualitas Produk, Persepsi Harga, dan Suasana Toko terhadap Minat Beli Ulang. Pengujian data dilakukan dengan menggunakan Software SPSS 20. Hasil dari penelitian ini adalah sebagai berikut: (1) Kualitas Produk secara parsial berpengaruh terhadap Minat Beli Ulang dengan nilai t hitung lebih besar dari t tabel (2,473 > 1,65). (2) Persepsi Harga secara parsial tidak berpengaruh terhadap Minat Beli Ulang dengan nilai t hitung lebih kecil dari t tabel (0,826 < 1,65). (3) Suasana Toko secara parsial berpengaruh terhadap Minat Beli Ulang degan nilai t hitung lebih besar dari t tabel (12,183 > 1,65). (4) Kualitas Produk, Persepsi Harga, dan Suasana Toko secara simultan berpengaruh positif dan signifikan terhadap Minat Beli Ulang dengan nilai F hitung lebih besar dari F tabel (165,833 > 2,64) dan nilai signifikansi sebesar 0.000. (5) Ketiga variabel independen (Kualitas Produk, Persepsi Harga, dan Suasana Toko) mampu menjelaskan variasi pada variabel dependen (Minat Beli Ulang) sebesar 66%, sedangkan 34% Minat Beli Ulang dipengaruhi oleh variabel independen lainnya. KataKunci: Kualitas Produk, Persepsi Harga, Suasana Toko, dan Minat Beli Ulang
Studi Pengaruh Kendala Waktu Luang , Pengalaman Wisata, Citra Destinasi Dan Pengalaman Keluarga Terhadap Kunjungan Berulang Najmi Pratama; Sujana Sujana
Jurnal Ilmiah Pariwisata Kesatuan Vol 2 No 2 (2021): JIPKES Edisi Juli 2021
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v2i2.867

Abstract

The tourism sector is currently one of the important factors, because Indonesia's wealth and natural resources are the main factors in attracting tourists to destinations in Indonesia. Because of this attraction, Indonesia is attracted by local and foreign tourists. This makes the tourism industry entrepreneurs compete in presenting an attractive destination for tourists. Therefore a tourism industry must be able to determine which strategy is right in order to be able to compete. This research was conducted using SEM (Structural Equation Modeling) analysis on tourists to Bogor city destinations. The data used are the results of research questionnaires and the results of calculations using SPSS and LISREL data processing applications. In accordance with the identification of the problem above, the objectives of this study are (1) to determine the effect of free time constraints on repeated visits to Bogor city destinations. (2) determine the effect of tourist experience on repeated visits to tourist destinations in the city of Bogor. (3) determine the effect of destination image on repeated visits to Bogor city tourist destinations. (4) determine the effect of family experience on repeated visits to tourist destinations in the city of Bogor. The results showed (1) the free time constraint had a positive and significant impact on repeated visits because the t-value was 5.1 > CR value 1.96, so H1 was accepted and H0 was rejected. Which means that free time constraints have a positive and significant effect on repeat visits. (2) Travel experience has a positive and significant impact on repeat visits because the t-Value value is 2.08 > CR value 1.96 then H2 is accepted and H0 is rejected. Which means that the tourist experience has a positive and significant effect on repeat visits. (3) Destination image has a positive and significant impact on repeat visits because the t-value is 2.66 > CR value 1.96, so H3 is accepted and H0 is rejected. Which means that the image of the destination has a positive and significant effect on repeat visits. (4) Family Experience has a positive and significant impact on repeat visits because the t-Value is 2.09 > CR value of 1.96, so H4 is accepted and H0 is rejected. Which means that family experience has a positive and significant effect on repeat visits. Keywords : Effect of leisure time constraints, travel experience, destination image and Family Experience of Repeat Visits
Pengaruh Gaya Hidup Dan Kelas Sosial Terhadap Keputusan Pembelian Pada Coffee Shop Starbucks Di Kota Bogor Pauliccia Priska Isyana; Sujana Sujana
Jurnal Ilmiah Pariwisata Kesatuan Vol 1 No 2 (2020): JIPKES Edisi September 2020
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v1i2.920

Abstract

Tujuan dalam penelitian ini (1) Untuk mengetahui pengaruh Gaya hidup konsumen dalam melakukan Keputusan pembelian pada Produk Starbucks, (2) Untuk mengetahui pengaruh Kelas sosial konsumen dalam melakukan Keputusan pembelian pada Produk Starbucks, (3) Untuk mengetahui pengaruh hubungan antara Gaya hidup dan Kelas sosial terhadap Keputusan pembelian Produk Starbucks. Jumlah responden dalam penelitian ini berjumlah 350 responden yang diambil dari masyarakat di Kota Bogor. Data penelitian diolah menggunakan SPSS dan tools LISREL 8.80. Hasil dari penelitian (1) Gaya hidup dan kelas sosial berpengaruh positif terhadap keputusan Pembelian pada Starbucks Coffee Shop di Kota Bogor. (2)Gaya hidup mempunyai pengaruh positif dan signifikan terhadap Keputusan Pembelian padaStarbucks Coffee Shop di Kota Bogor. (3) Kelas sosial mempunyai pengaruh positif dan signifikan terhadap Keputusan Pembelian padaStarbucks Coffee Shop di Kota Bogor. Berdasarkan dari persamaan ini, pengaruh gaya hidup terhadap keputusan pembelian sebesar 0.78, serta besar pengaruhnya kelas sosial terhadap keputusan pembelian sebesar 0.14 dan selanjutnya besarnya kontribusi gaya hidup dan kelas sosial secara bersama- sama sebesar 0.81 dan sisanya 0.19% dipengaruhi oleh faktor yang tidak diteliti. Kata kunci : Gaya Hidup, Kelas Sosial, dan Keputusan Pembelian.
Pelatihan Optimasi Media Sosial Untuk Peningkatan Omzet UMKM Rahma Djati Kusuma; Suci Sri Utami Sutjipto; Sujana Sujana; Hildha Aulia Maretha
Jurnal Abdimas Dedikasi Kesatuan Vol 1 No 2 (2020): JADKES Edisi Desember 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v1i2.1403

Abstract

This community service activity (PKM) aims to increase UMKM players' understanding of the importance of social media for business continuity, then provide guidance so that UMKM have an Instagram account for business and can use it effectively in accordance with best practices. This Social Media Optimization Training for Increasing UMKM Turnover is expected to provide understanding and the ability of UMKM players in using their business social media accounts so that they have an impact on business development and increase their turnover. The methods used in this training include (1) lectures to explain current Indonesian digital data, (2) discussion to find out the problems faced by UMKM related to social media, and (3) simulation as a practical session so that it is hoped that UMKM actors will better understand and master how. use of Instagram social media for business. This PKM activity has been carried out and is running smoothly in accordance with the objectives to be achieved, and getting good results. In general, the training participants, namely 100 UMKM champions in Bogor City, gave a positive response to the overall implementation of the training. This is because the material they get from this training is in accordance with their needs and is packaged in a fun event. Full support and appreciation from the Head of the Bogor City Cooperative and UMKM Office was given to the implementation team and the LPPM of the Unitary Business and Informatics Institute starting from the assessment or observation stage, to the implementation of training. The collaboration that has been established between the Unitary Business and Informatics Institute with UMKM actors as well as the Bogor City Cooperative and UMKM Office is expected to continue and be developed in the future as a form of implementing the Tridharma of Higher Education. Keywords: social media, UMKM
Investigasi Hubungan Struktural Antara Cita Makanan, Kepuasan Makanan, Dan Kualitas Kuliner Terhadap Niat Berperilaku Astia Aurelia Mustafa; Sujana Sujana
Jurnal Ilmiah Pariwisata Kesatuan Vol 3 No 1 (2022): JIPKES Edisi Januari 2022
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v3i1.1369

Abstract

This study aims to determine whether Food Image, Food Satisfaction, and Culinary Quality have partial and simultaneous effect on Behavioral Intentions. The population in this study are consumers who have visited the Culinary Tourism center of Bogor City with a total sample of 200 people. The sampling method used is a non-random sampling method. The data analysis method used is multiple linear regression analysis to determine the effect of Food Image, Food Satisfaction, and Culinary Quality on Behavioral Intentions. Data testing was carried out using IBM SPSS Statistics 24 Software. The results of this study are the results of the respondent's answer index table 4.6 Respondents' opinions of food image indicators with an average variable value of 3.84 which means high, table 4.7 respondents' opinions of food satisfaction indicators with an average variable value of 3.82 which means high Table 4.8 Opinions of respondents on the Culinary Quality indicator with an average variable value of 3.56 which means high, and table 4.9 Respondents opinion on behavioral intention indicators with the average variable value of 3.52 which means high. This shows that the Food Image, Food Satisfaction, and Culinary Quality and Behavioral Intentions are good, the company must maintain this situation and further improve, especially the food image so that the company gets more profit or more profits than the company has received before. In this study, it is known that the variables of Food Image, Food Satisfaction, and Culinary Quality have an effect of 55% on Behavioral Intentions and the remaining 45% is influenced by other aspects, so it is recommended for further researchers to explore other aspects that have not been discussed in this study. In addition, further researchers are also advised to increase the number of populations and samples so that the research results obtained can be even better. Keywords: Food Image, Food Satisfaction, Culinary Quality, and Behavioral Intentions
Mengukur Kualitas Layanan Tempat Wisata, Dan Dampaknya Terhadap Kunjungan Ulang Bagaswara Dei Gratia Lase; Sujana Sujana; Ade Yusdira
Jurnal Ilmiah Pariwisata Kesatuan Vol 3 No 2 (2022): JIPKES Edisi Juli 2022
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v3i2.1371

Abstract

By this time, the productive age was already overrun by millennials and gen z. Almost every day they do activities so tend to be monotonous and saturated. People always need free time to refresh their brains and themselves from the denseness of daily activities in order to get a new spirit to carry out their activities in the future. Making paratourism is the choice of millennials and gen z today. By doing a paratourism visit, they can refresh their brains and themselves by enjoying tourist facilities and natural scenery in every tourist attraction in Indonesia, especially in Bogor City. Therefore, bogor city tourism service providers must be better at paying attention to the quality of service conditions at tourist attractions in bogor city, in order to be able to create a relationship between tourists and service providers. Good quality of service will give a good impact or feedback that is influencing tourists to make a re-visit in the future. Based on the identification of the above problems, the purpose of this study is to measure Service Quality and impact on Re-Visits based on variables in the ServQual model such as Service Tangible, Service Reliability, Service Responsiveness, Service Assurance, and Service Empathy. The analysis used in this study is SEM (Structural Equation Modelling), in bogor city tourist attractions. Then, the data is obtained through the results of research questionnaires and will be calculated using data processing applications, namely IBM SPSS and LISREL. The results of this study show that The Quality of Service has a significant impact on Re-Visits. With the results of the analysis (1) Service Tangible has a significant and impact on Re-visits with a T-value of 6,29 > a Critical T-value of 1,95, the H0 is rejected which means the Service Tangible has a positive and significant impact on The Re-Visit. (2) The Reliability of the Service shall have a significant and impact on the Re-Visit with a T-value of 5,12 > a Critical T-value of 1,95, the H0 is rejected which means that the Reliability of the Service has a positive and significant impact on the Re-Visit. (3) Service Responsiveness shall have a significant and impact on the Re-Visit with a T-value of 6,73 > a Critical T-value of 1,95, the H0 is rejected which means that the Service Responsiveness has a positive and significant impact on the Re-Visit. (4) Service Assurance has a significant and impact on Re-visit with a T-value of 3,08 > Critical T-value of 1,95, then H0 is rejected which means the Service Assurance has a positive and significant impact on The Re-Visit. (5) Service Empathy has a significant and impact on Re-Visits with a T-value of 9,56 > a Critical T-value of 1,95, the H0 is rejected which means the Service Empathy has a positive and significant impact on Re-Visits. Based on the results of the above analysis, it can be conjured that the Quality of Service has a positive impact and significantly on the Re-visit. The recommendations that can be made to develop the quality of service as an effort to increase the intensity of tourist re-visits is to create a safe, comfortable, clean, and also trendy tourist environment such as adding aesthetic and instagramable photo spots to attract more tourists considering that at this time many tourists are looking for more trendy, contemporary, aesthetic, and instagramable tourist attractions to take selfies to share them on their social media. Service providers can improve the operational standards of employees and service capabilities of each employee by conducting periodic training and developing their services based on feedback provided by tourists through surveys or discussion forms in order to encourage an increase in the number of re-visits from tourists. This research is expected to help tourist service providers in Bogor city in increasing the intensity of re-visits from tourists through the quality of tourist attractions services. Keywords : Measuring Service Quality; Re-visit; Structural Equation Modelling.
Pengaruh Desain Produk, Pengetahuan Produk, Dan Kesadaran Merek Terhadap Minat Beli Produk Eiger Ogy Irvanto; Sujana Sujana
Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 2 (2020): JIMKES Edisi Agustus 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v8i2.331

Abstract

Trading competition between companies is getting tighter, as consumers' needs for products increase. Consumers can now choose the brand of products they need. In the increasingly fierce competition in the business world, in line with the increasingly dynamic desires and needs of consumers. The purpose of this study is (1) to determine the effect of product design on consumer buying interest in Eiger products. (2) to determine the effect of product knowledge on consumer buying interest in eiger products. (3) to determine the effect of brand awareness on consumer buying interest in eiger products. (4) to determine the effect of product design, product knowledge, and brand awareness together on consumer buying interest in eiger products. The number of respondents in this study amounted to 250 respondents drawn from the people of Bogor City. This research uses quantitative methods, and data collection is done by distributing questionnaires online. Sampling using non-probability sampling method with purposive sampling technique. With analytical techniques using the Structural Equation Model (SEM) which is processed using the AMOS 25 program. The results obtained in this study are product design influential and significant to buying interest, product knowledge has an effect on and significant on buying interest, product knowledge has an effect on and has significant influence on buying interest . Keywords: Product Design, Product Knowledge, Brand Awareness and Purchase Interest
Penerapan Profesionalisme Prinsip-Prinsip MSDM Dan Pemasaran Untuk Peningkatan Mutu Sekolah Yayasan Satiahardja Kota Bogor Sujana Sujana; Saefudin Zuhdi; Yayuk Nurjanah
Jurnal Abdimas Dedikasi Kesatuan Vol 1 No 2 (2020): JADKES Edisi Desember 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v1i2.1646

Abstract

Tujuan penyelenggaraan kegiatan Penerapan Profesionalisme Prinsip-Prinsip MSDM dan Pemasaran Demi Mutu Sekolah Yayasan Satiahardja Kota Bogor, Membuat, mengedit, brainstorming, menerapkan dan mengevaluasi pedoman (1) kerja kebijakan dan prosedur kesiswaan (2) kerja kebijakan dan prosedur organisasi (3) kerja kebijakan dan prosedur kepegawaian Sekolah Kemuning. Diharapkan hasil PKM ini dapat dijadikan sebagai acuan dan pedoman bagi kepala sekolah, guru-guru dan tenaga kependidikan pada institusi ini. Keberhasilan dari naskah dokumen harus diketahui dan dipahami oleh seluruh pegawai, untuk itu masing-masing unit melakukan sosialisasi atau pembahasan, secara rutin dan bertahap. Kinerja pengabdian kepada masyarakat (PKM) untuk output yang dihasilkan proyek ini sebesar 94,87%, merupakan angka rasio antara harapan dan kinerja. Kata Kunci: Brainstorming, Kebijakan, Prosedur dan Kinerja
Co-Authors Ade Yusdira Ageng Ginanjar Saputra Agustian, Eri Amenesia Zebua Andriansyach, Anggie Angga Sulistiono Annisa Budiansari Astia Aurelia Mustafa Bagaswara Dei Gratia Lase Cindy Ekaputi Sim Dewi Aminarti Fahmy Wijaya Gen Gen Gendalasari Hildha Aulia Maretha Irvanto, Ogy Iswandi Sukartaatmadja Melani Melani Mochammad Imron Awalludin Mohd Nurwandi Muhammad Arya Ghifari Muhammad Iqbal Muhammad Irsyad Fauzan Muhammad Rafli Mutya Fauziah Najmi Pratama Nani Cahyani Nathanael Dixon Kusuma Ogy Irvanto Pauliccia Priska Isyana Purwitayani Purwitayani Rahma Djati Kusuma Saefudin Zuhdi Saefudin Zuhdi Sandy Wibisono Suci Sri Utami Sutjipto Susanto Susanto Theresia Celine Nata Atmaja Tubagus Dicky Faldy Syahid Noor Yayuk Nurjanah Yosua Anugerah Mogea