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All Journal Jurnal Ilmiah Kesatuan (JIK) Jurnal Ilmiah Ranggagading (JIR) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Pariwisata Kesatuan Jurnal Abdimas Dedikasi Kesatuan Jurnal Aplikasi Bisnis Kesatuan Jurnal Informatika Kesatuan

Sujana Sujana

Institut Bisnis dan Informatika Kesatuan

Author-ID : 3389108

Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Penerapan Strategi Kepemimpinan Humanis Dalam Rangka Keberhasilan Pembangunan Fisik Dan Non Fisik Di Rt 005/003 Taman Darmaga Permai Dan Kavling Huska Desa Cihideung Ilir Ciampea Kabupaten Bogor Sujana Sujana
Jurnal Abdimas Dedikasi Kesatuan Vol 3 No 2 (2022): JADKES Edisi Juli 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v3i2.1666

Sesuai UU keorganisasian RT/RW, Tujuan dari kegiatan Pengabdian Kepada Masyarakat ini yaitu (1) tercapainya pembangunan fisik minimal seperti pembetonan jalan, pembetonan lapangan depan masjid, terpeliharanya got atau saluran air, rapi dan bersihnya hunian komplek dari sampah melalui kepemimpinan humanis yang bisa dijalankan, (2) tercapainya harmonisasi berbagai kegiatan masyarakat yang bersifat non-fisik seperti kegiatan olahraga, kegiatan kerohanian, kegiatan kepemudaan melalui kepemimpinan humanis terbentuk organisasi kepemudaan dan tersedianya AD/ART kepemudaan yang sudah disepakati seluruh komponen pemuda yang ada. Kepemimpinan Humanis memegang perang penting dalam penyelesaian masalah-masalah kegiatan kepanitian dan keorganisasian yang mangkrak. Bermula dari niat yang ikhlas dari dalam diri seorang humanism bukan mencari penghidupan dari kegiatan tersebu, tetapi malah menghidupi kegiatan tersebut, lebih banyak menghabiskan waktu, lebih banyak uang pribadi yang keluar dibandingkan dengan dana dari organisasi, lebih banyak mengorbankan perasaan dibandingkan ketika tidak sedang melakukan pendekatan kepemimpinan humanis, lebih banyak melakukan inovasi dalam mengajak Warga untuk tergabung dan ikut aktif dalam kegiatan termasuk juga mengajak Warga untuk lebih banyak mengeluarkan dananya dalam membantu pembiayaan proyek atau fasilitas umum dari Warga. Kata Kunci: Organisasi, Kepemimpinan, dan Humanis

Tinjauan Marketing Engagement pada Rainbow Hills Golf Club Mutya Fauziah; Tubagus Dicky Faldy Syahid Noor; Sujana Sujana
Jurnal Aplikasi Bisnis Kesatuan Vol 2 No 3 (2022): JABKES Edisi Desember 2022
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v2i3.1503

Marketing Engagement merupakan kegiatan pemasaran pada suatu perusahaan yang sangat penting untuk menunjang kelangsungan hidup perusahaan di era digital seperti saat ini, terutama pada perusahaan hospitality karena Marketing Engagement sangat di butuhkan untuk mencapai tujuan dan target penjualan. Rainbow Hills Golf merupakan sebuah perusahaan dalam bidang hospitality khususnya bergerak di bidang olahraga golf. Marketing Engagement pastinya tidak lepas dari proses penawaran jasa yang mencakup Visibilitas, Atraction, Interest, Relationship, hingga Commitment. Sehingga timbul kendala yang tak terduga pada proses penjualan sebuah perusahaan. Tujuan dari pembahasan ini yaitu untuk mengetahui bagaimana penerapan Marketing Engagement oleh Rainbow Hills Golf Club, bagaimana kendala yang timbul dalam proses Marketing Engagement, serta upaya yang dilakukan untuk menangani kendala dalam penerapan Marketing Engagement pada Rainbow Hills Golf Club. Hasil pembahasan menunjukan bahwa proses Marketing Engagement sudah berjalan dengan baik, sehingga mempengaruhi volume penjualan Rainbow Hills Golf Club yang meningkat tiap tahunnya. namun terdapat beberapa kendala seperti kekeliruan penyampaian terhadap player, harga yang di tawarkan terlalu mahal. Kata Kunci : Marketing Engagement, Penerapan, Rainbow Hills Golf Club.

Pengaruh Kualitas Layanan Website Dan Kualitas Jasa Logistik Terhadap Keputusan Pembelian Ulang Ageng Ginanjar Saputra; Sujana Sujana
Jurnal Informatika Kesatuan Vol 1 No 2 (2021): JIKES Edisi Desember 2021
Publisher : LPPM IBI Kesatuan

This research aims (1) to know how much influence the dimension of quality of use to website quality on the website blibli.com. (2) To find out how big the quality dimension of information on website quality is influenced on the website blibli.com. (3) To find out how much interaction service dimensions affect website quality on the website blibli.com. (4) To find out how much the website's quality affects the repurchase decision on the website blibli.com. (5) To know how much quality of logistic service is affected on the repurchase decision on the website blibli.com. (6) to find out how influential the quality of the use dimension is to repurchase decisions through website quality on the website blibli.com. (7) To find out how large the dimension of quality information is influenced by the website's quality of re-purchase decisions on the website blibli.com. (8) To find out how much interaction service dimensions affect the re-purchase decision through the quality of the website on the website blibli.com. This research uses variable independent (quality of use, quality of information, interaction services, Website quality and quality of logistics suits), variable dependent (Website quality and repurchase decision) variable intervening (Website quality). The number of respondents in this study amounted to 400 respondents which were taken from the average of transactions occurring monthly in the warehouse of Blibli.com in Bogor Regency. The research Data is processed using SPSS and Lisrel 8.80 tools. The results of the research (1) Quality of use have a positive and significant effect on Website quality based on the T value value of 3.12. (2) Quality of information provides a positive and significant effect on the quality of the Website based on the T value value of 4.44. (3) The interaction service provides a positive and significant effect on the quality of the Website based on the T value value of 30.46. In models 1.2 and the remaining 3 0.01 are influenced by factors that are not researched. (4) The quality of the Website provides a positive and significant effect on the repurchase decision based on the T value value of 5.50. (5) The quality of logistic services provides a positive and significant effect on the repurchase decision based on the T Value value of 2.01. On models 4 and 5 The remaining 0.19 are influenced by a factor that is not in meticulous. (6) The quality of use provides a positive and significant effect on the re-purchase decision through the quality of the website based on the T-value of the Sobel test of 4.2. (7) Quality of information provides a positive and significant effect on the repurchase decision through Website quality. Based on the T-value of the Sobel test of 4.8. (8) The interaction service provides a positive and significant effect on the repurchase decision through the Website quality with the based on T value of the Sobel test of 10.2. On models 7, 8 and 9 the remaining 0.20 are influenced from the factors that were not researched. Keywords: quality of Website services, quality of logistics services and repurchase decisions.

Pengaruh Kelengkapan Fitur Aplikasi, Kemudahan Transaksi, Dan Potongan Harga Terhadap Keputusan Pembelian Tiket Bioskop Pada Aplikasi TIX ID Muhammad Irsyad Fauzan; Sujana Sujana
Jurnal Informatika Kesatuan Vol 2 No 1 (2022): JIKES Edisi Februari 2022
Publisher : LPPM IBI Kesatuan

The era of modernization is now increasingly demanding people to adapt to all forms of technology, one of which is a businessman. Many business people are competing to use the internet to promote their business. This study discusses the use of the TIX ID application which also presents the digital world in ordering cinema tickets online. The purpose of this study was to determine: 1) the effect of the completeness of the application features on the purchase decision of cinema tickets on the TIX ID application in the city of Bogor, 2) the effect of ease of transaction on the decision to purchase a cinema ticket on the TIX ID application in the city of Bogor, 3) the effect of price discounts on the purchase decision of cinema tickets on the TIX ID application in the city of Bogor, 4) the effect of the completeness of the application features, ease of transactions, and price discounts affect the purchase decision. This study uses independent variables (completeness of application features, ease of transaction, and discounted prices) and the dependent variable (purchase decision). The method used in this research is a quantitative approach. With a total of 215 respondents selected were TIX ID application users in the city of Bogor. To analyze and process data, this study uses LISREL version 8.80 and SPSS version 23. Based on the research, it can be concluded that; 1) completeness of the application features has a positive and significant effect on purchasing decisions by 31% with the acquisition of t-count 4.42, 2) ease of transaction has a positive and significant effect on purchasing decisions by 32% with the acquisition of t-count 4.75, 3) the price discount has a positive effect and significant to the purchase decision of 45% with the acquisition of t-count 2.82, 4) the completeness of the application features, ease of transaction, and discounted prices simultaneously influence the purchase decision of 89%. Keywords: Completeness of Application Features, Ease of Transaction, Discounted Prices, Purchasing Decision

Pengaruh Brand Awareness, Kualitas Produk Dan Word Of Mouth Terhadap Keputusan Pembelian Kartu Perdana XL Di Kota Bogor Muhammad Rafli; Sujana Sujana
Jurnal Informatika Kesatuan Vol 2 No 2 (2022): JIKES Edisi Agustus 2022
Publisher : LPPM IBI Kesatuan

This study aims to analyze the effect of Brand Awareness, Product Quality, and Word of Mouth on XL Prime Card Purchase Decisions in Bogor City. The purposes of this study are (1) to determine and analyze the effect of brand awareness on purchasing decisions of xl starter packs. (2) To find out and analyze the effect of product quality on purchasing decisions of xl starter packs. (3) To find out and analyze the effect of word of mouth on the purchasing decision of the xl starter pack. The number of samples used in this study were 200 respondents, taken from those who used XL starter packs and those who had used XL starter packs. The tool used to collect data is a questionnaire with results, which were analyzed using Structural Equation Modeling (SEM) Moment Structure Analysis (AMOS) version 24.0. It is used to test three research hypotheses. The results showed that the value of the Goodness of Fit criteria was Chi-Square = 176.026; Significance Probability = 0.046 ; RMSEA = 0.032 ; GFI = 0.918 ; AGFI = 0.872 ; CMIIN/DF = 1,206 ; TLI = 0.984 and CFI = 0.987. The results of this study also show that (1) Brand Awareness (X1) has a positive and significant effect on Purchase Decisions (Y) with a critical ratio value (C.R.) of 2,021 greater than 1.96 with a probability value of 0.043 which is smaller than 0, 05 ; (2) Product Quality (X2) has a positive and significant effect on Purchase Decisions (Y) with a critical ratio value (C.R.) of 2,417 which is greater than 1.96 with a probability value of 0.016 which is less than 0.05; (3) Word of Mouth (X3) has a positive and significant effect on Purchase Decision (Y) with a critical ratio value (C.R.) of 5.426 which is greater than 1.96 with a probability value of 0.000 which is smaller than 0.05. So it can be concluded in the results of this study indicate that there is a positive impact of the variable Brand Awareness on Purchase Decisions, Product Quality on Purchase Decisions and Word of Mouth on Purchase Decisions. Keyword : Brand Awareness, Product Quality, Word of Mouth, Sem

Pengaruh Gaya Hidup Berbelanja Online, Kemasan Serta Negara Asal Terhadap Keputusan Pembelian Yosua Anugerah Mogea; Sujana Sujana
Jurnal Informatika Kesatuan Vol 2 No 2 (2022): JIKES Edisi Agustus 2022
Publisher : LPPM IBI Kesatuan

This study aims to determine whether the Online Shopping Lifestyle, Packaging, and Country of Origin influence partially and simultaneously on Purchasing Decisions. The population in this study are consumers who have bought at Starbucks Bondongan, Bogor city with a total sample of 250 people. The sampling method used is a non probability sampling method with the type of purposive sampling. The data analysis method uses multiple linear regression to determine the effect of the Online Shopping Lifestyle, Packaging, and Country of Origin on Purchasing Decisions. Data testing was performed using SPSS 20. The results of this study are as follows: (1) The results of multiple regression analysis produce a regression equation: Y = 0.94 + -0.07X1 + 0.132X2 + 0.666X3 + Error or Purchase Decision = 0,94 + -0,07 Lifestyle Shopping Online + 0,132 Packaging + 0,666 Country of Origin. Through this equation it is concluded that every increase or increase of 1 unit in the variables X1, X2, and X3 then Y will increase. While the coefficient of determination (R Square) generated is equal to 0.660 which means that the independent variables (Lifestyle Shopping Online, Packaging, and Country of Origin) have the ability of 65% in explaining the variation of the dependent variable (Purchasing Decision). (2) The simultaneous effect of the three independent variables on the dependent variable is significant as indicated by the calculated F value = 8.239 and the significance value = 0.000. The calculated F value obtained is greater than F table 4.22 and the significance value obtained is less than 0.05 or 5%, so it can be stated that the independent variables (Online Shopping Lifestyle, Packaging, and Country of Origin) together have a significant effect on the dependent variable (Purchase Decision). (3) Variable X1 (Lifestyle Shopping Online) obtained t count of 0.0186 smaller than t table 1.65 and a significance value of 0.0853 or 8.53% greater than 0.05 or 5%, so it can be stated that variable X1 partially (individually) has no effect on the variable Y (Purchase Decision). (4) Variable X2 (Packaging) obtained t count of 2.481 is greater than t table 1.65 and the significance value of 0.014 or 14% is greater than 0.05 or 5%, so it can be stated that the variable X2 partially (individually) influences variable Y (Purchase Decision). (5) Variable X3 (Country of Origin) obtained by t count of 14.416 is greater than t table 1.65 and a significance value of 0.000 or 0% is less than 0.05 or 5%, so it can be stated that the variable X3 is partially (individually ) affect the variable Y (Purchase Decision). Keywords: Online Shopping Lifestyle, Packaging, Country of Origin and Purchasing Decisions

An Integrative Model of Digital Entrepreneurship for Enhancing MSME Sustainability in Bogor Regency Sandy Wibisono; Sulistiono Sulistiono; Sujana Sujana; Theresia Celine Nata Atmaja
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.2969

This study develops and empirically tests an integrative model of how digital literacy, digital entrepreneurship, and digital innovation influence the sustainability of micro, small, and medium enterprises (MSMEs) in Bogor Regency, Indonesia. Using a quantitative approach and a cross-sectional survey of 180 MSME owners, the research applies Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the causal relationships among the key constructs. The findings reveal that digital literacy has a strong and significant effect on digital entrepreneurship (β = 0.694), highlighting the importance of foundational digital skills for cultivating entrepreneurial behaviors in digital contexts. Digital entrepreneurship is also found to significantly influence digital innovation (β = 0.726), indicating that proactive and opportunity-oriented digital entrepreneurs are more likely to adopt and implement innovative digital practices. Furthermore, digital innovation plays a substantial role in enhancing MSME sustainability (β = 0.542), while digital entrepreneurship also contributes directly to sustainability (β = 0.384). The integrative model accounts for 64.5% of the variance in sustainability, demonstrating strong explanatory power. These results underscore that sustainable MSME development in the digital era requires not only technological access but also strengthened digital literacy, entrepreneurial capability, and innovative behavior. The study provides theoretical insights into digital capability frameworks and practical guidance for designing policies and programs that support MSME digital transformation in semi-urban regions such as Bogor Regency. KEYWORDS: Digital literacy; Digital entrepreneurship; Digital innovation; MSME sustainability; PLS-SEM; Bogor Regency; Digital transformation; Small business development.

The Effect Of Physical Facilities, Location Strategy, And Product Innovation On Culinary Tourist Satisfaction : Case Study of Mie Gacoan Consumers In Bogor City Muhammad Arya Ghifari; Sujana Sujana
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3115

This study aims to 1) To determine the effect of physical facilities on customer satisfaction of Gacoan Noodles in Bogor City. 2) To determine the effect of Location Strategicity on customer satisfaction of Mie Gacoan in Bogor City. 3) To determine the effect of product innovation on customer satisfaction of Mie Gacoan Bogor City. Physical facilities are equipment provided by the company to support the activities carried out by consumers. A strategic location or close to schools, offices, universities can make it easier for consumers to come to the location of a business. Product innovation is the development of a product while maintaining product quality. Customer satisfaction is the feeling that arises after comparing it with their expectations. Data collection was collected as many as 220 respondents. Data processing Analysis of Moment Structure (AMOS) with the Structural Equation Modeling (SEM) analysis method. The results of this study are Physical Facilities have no significant effect on Customer Satisfaction, Location has a significant effect on Customer Satisfaction, Product innovation has no significant effect on Customer Satisfaction. The physical facilities provided are not good enough, the Location Strategicity is good enough for consumers, and product innovation is not good enough. Keywords: Physical Facilities, Location Strategicity , Product Innovation, Consumer Satisfaction

Co-Authors Ade Yusdira Ageng Ginanjar Saputra Agustian, Eri Amenesia Zebua Andriansyach, Anggie Angga Sulistiono Annisa Budiansari Astia Aurelia Mustafa Bagaswara Dei Gratia Lase Cindy Ekaputi Sim Dewi Aminarti Fahmy Wijaya Gen Gen Gendalasari Hildha Aulia Maretha Irvanto, Ogy Iswandi Sukartaatmadja Melani Melani Mochammad Imron Awalludin Mohd Nurwandi Muhammad Arya Ghifari Muhammad Iqbal Muhammad Irsyad Fauzan Muhammad Rafli Mutya Fauziah Najmi Pratama Nani Cahyani Nathanael Dixon Kusuma Ogy Irvanto Pauliccia Priska Isyana Purwitayani Purwitayani Rahma Djati Kusuma Saefudin Zuhdi Saefudin Zuhdi Sandy Wibisono Suci Sri Utami Sutjipto Susanto Susanto Theresia Celine Nata Atmaja Tubagus Dicky Faldy Syahid Noor Yayuk Nurjanah Yosua Anugerah Mogea

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