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Pengaruh Sikap Konsumen, Periklanan, dan Brand Image Terhadap Minat Beli Konsumen The Jungleland Adventure Theme Park Mikdam Luthfi Aziz; Sulistiono Sulistiono
Jurnal Ilmiah Pariwisata Kesatuan Vol 1 No 1 (2020): JIPKES Edisi Juli 2020
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v1i1.326

Tujuan penelitian ini adalah untuk mengetahui pengaruh Sikap Konsumen, Periklanan, dan Brand Image terhadap Minat Beli Konsumen secara langsung dan secara tidak langsung. Populasi penelitian ini adalah Mahasiswa STIE Kesatuan yang pernah berkunjung ke The Jungleland Adventure Theme Park Bogor. Sampel ditentukan dengan metode purporsive sampling. Penelitian dilaksanakan pad Januari sampai dengan April 2019. Data dianalisis dengan analisis regresi berganda. Hasil penelitian menunjukkan variable sikap konsumen, peirklanan, brand image berpengaruh secara positif dan signifikan terhadap minat beli (berkunjung) konsumen ke The Jungleland Adventure Themepark. Kata Kunci: sikap konsumen, periklanan, brand image, minat beli konsumen

Pengaruh Service Excellence, Servicescape Dan Handling Complaint Terhadap Kepuasan Pelanggan Restoran Cimory Riverside Adiyoga Pradana Sakti; Sulistiono Sulistiono; Danti Astrini; Lauditta Stephanie
Jurnal Ilmiah Pariwisata Kesatuan Vol 2 No 1 (2021): JIPKES Edisi Januari 2021
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v2i1.582

Tujuan penelitian ini adalah untuk mengetahui Pengaruh Service Excellence, Servicescape dan Handling Complaint Terhadap Kepuasan Pelanggan pada pelayanan Restoran Cimory Riverside. Penelitian ini menggunakan variabel independen (Service Excellence, Servicescape dan Handling Complaint) dan variabel dependen (Kepuasan Pelanggan). Total responden dalam penelitian ini adalah 100 Responden diambil dari pengunjung Restoran Cimory Riverside sebagai pengunjung restoran Cimory Riverside menggunakan Non-probability Sampling dengan menggunakan Purposive Sampling yaitu teknik dalam pengambilan sampel dengan pertimbangan kriteria tertentu yang telah ditetapkan terlebih dahulu oleh peneliti. Data yang digunakan dalam penelitian ini adalah data primer. Pengambilan sampel berdasarkan rumus Roscoe. Data dianalisis melalui uji validitas, uji reliabilitas, uji asumsi klasik, koefisien korelasi, koefisien determinasi, analisis regresi berganda, uji T dan uji F. Pengolahan data menggunakan SPSS versi 22. Dari hasil analisis menunjukan bahwa secara parsial (1) terdapat hubungan positif dan signifikan antara Service Excellence dengan Kepuasan Pelanggan. (2) terdapat hubungan positif dan signifikan antara Servicescape dengan Kepuasan Pelanggan. (3) terdapat hubungan positif dan namun tidak signifikan antara Handling Complaint dengan Kepuasan Pelanggan. Dan secara simultan, (4) terdapat hubungan positif dan signifikan antara Service Excellence dan Servicescape dengan Kepuasan Pelanggan. (5) terdapat hubungan positif namun tidak signifikan antara Service Excellence dan Handling Complaint dengan Kepuasan Pelanggan. (6) terdapat hubungan positif dan signifikan antara Servicescape dan Handling Complaint dengan Kepuasan Pelanggan. (7) Service Excellence, Servicescape, Handling Complaint secara bersama-sama berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan Kata Kunci: Service Excellence, Servicescape, Handling Complaint dan Kepuasan Pelanggan

Pengaruh Service Excellence, Servicescape Dan Handling Complaint Terhadap Kepuasan Pelanggan Restoran Cimory Riverside Adiyoga Pradana Sakti; Sulistiono Sulistiono; Danti Astrini; Lauditta Stephanie
Jurnal Ilmiah Pariwisata Kesatuan Vol 2 No 1 (2021): JIPKES Edisi Januari 2021
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v2i1.582

Tujuan penelitian ini adalah untuk mengetahui Pengaruh Service Excellence, Servicescape dan Handling Complaint Terhadap Kepuasan Pelanggan pada pelayanan Restoran Cimory Riverside. Penelitian ini menggunakan variabel independen (Service Excellence, Servicescape dan Handling Complaint) dan variabel dependen (Kepuasan Pelanggan). Total responden dalam penelitian ini adalah 100 Responden diambil dari pengunjung Restoran Cimory Riverside sebagai pengunjung restoran Cimory Riverside menggunakan Non-probability Sampling dengan menggunakan Purposive Sampling yaitu teknik dalam pengambilan sampel dengan pertimbangan kriteria tertentu yang telah ditetapkan terlebih dahulu oleh peneliti. Data yang digunakan dalam penelitian ini adalah data primer. Pengambilan sampel berdasarkan rumus Roscoe. Data dianalisis melalui uji validitas, uji reliabilitas, uji asumsi klasik, koefisien korelasi, koefisien determinasi, analisis regresi berganda, uji T dan uji F. Pengolahan data menggunakan SPSS versi 22. Dari hasil analisis menunjukan bahwa secara parsial (1) terdapat hubungan positif dan signifikan antara Service Excellence dengan Kepuasan Pelanggan. (2) terdapat hubungan positif dan signifikan antara Servicescape dengan Kepuasan Pelanggan. (3) terdapat hubungan positif dan namun tidak signifikan antara Handling Complaint dengan Kepuasan Pelanggan. Dan secara simultan, (4) terdapat hubungan positif dan signifikan antara Service Excellence dan Servicescape dengan Kepuasan Pelanggan. (5) terdapat hubungan positif namun tidak signifikan antara Service Excellence dan Handling Complaint dengan Kepuasan Pelanggan. (6) terdapat hubungan positif dan signifikan antara Servicescape dan Handling Complaint dengan Kepuasan Pelanggan. (7) Service Excellence, Servicescape, Handling Complaint secara bersama-sama berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan Kata Kunci: Service Excellence, Servicescape, Handling Complaint dan Kepuasan Pelanggan

Pengaruh Faktor-Faktor Green Marketing Terhadap Keputusan Konsumen Melakukan Destinasi Wisata Camp Hulu Cai Misbahhudin Misbahhudin; Sulistiono Sulistiono
Jurnal Ilmiah Pariwisata Kesatuan Vol 2 No 2 (2021): JIPKES Edisi Juli 2021
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v2i2.868

Green Marketing is an advertising method that promotes products and interacts with the environment to potential buyers. The marketing mix must be responsive to problem areas. The marketing mix is known to have 4P components such as Product, Price, Place, and Promotion. It fits the philosophy of green marketing that every element in the marketing mix must have green thinking as the goal of bringing products to market The objectives of this study are (1) to determine how much influence the Green Product has on the decision to make Camp Hulu Cai tourist destinations, 2) To determine how much influence the Green Price has on consumers' decisions to make Camp Hulu Cai tourist destinations, 3) To determine how much influence the Green Distribution has on consumer decisions to make tourist destinations Camp Hulu Cai, 4) To determine how much influence the Green Promotion has on consumers' decisions to make Camp Hulu Cai tourist destinations, 5) To determine how much influence the Green Product, Green Price, Green Promotion, Green Promotion are together on the Camp Hulu Cai tourist destination . The number of respondents in this study amounted to 150 respondents drawn from the people of Bogor City. The research data were processed using SPSS 25. The method of analysis used was multiple regression analysis. The results of this study are as follows 1) Green Product variable has a positive and significant effect on Decisions at Camp Hulu Cai Tourism Destinations with a regression coefficient value of 0.541 and has a value of 0.000 <0.05. This means that the higher the Green Product, the higher the Decision at the Camp Hulu Cai Tourism Destination, 2) The Green Price variable has a positive and insignificant effect on the Decision at the Camp Hulu Cai Tourism Destination with a regression coefficient value of 0.094 and has a significance value of 0.333 > 0.05 , 3) The Green Distribution Variable Decision to Start at Camp Hulu Cai Tourism Destinations with a regression coefficient value of 0.488 and a significance value of 0.000 < 0.05. This means that the higher the Green Product, the higher the Decision at the Camp Hulu Cai Tourism Destination, 4) The Green Promotion variable has a positive and significant effect on the Decision at the Camp Hulu Cai Tourism Destination with a regression coefficient value of 0.118 and has a significance value of 0.045 < 0, 05. This means that the higher the Green Promotion, the higher the Decision on Camp Hulu Cai Tourism Destinations, 5) Green Product, Green Price, Green Distribution, and Green Promotion variables have a positive and significant impact on Start Decisions at Camp Hulu Cai Tourism Destinations with an F value calculated of the total variables is 18,777 while the F table is 2.43 which means F count > F table so H0 is rejected and H5 is accepted. So it can be said that the higher the Eco-Friendly Products, Environmentally Friendly Prices, and Environmentally Friendly Promotions, the higher the Camp Hulu Cai Tourism Destination.

Pengaruh Promosi Penjualan, Sosial Media Instagram Dan Citra Merek Terhadap Keputusan Pembelian Konsumen Bagas Dwi Ananta; Sulistiono Sulistiono
Jurnal Ilmiah Pariwisata Kesatuan Vol 3 No 1 (2022): JIPKES Edisi Januari 2022
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v3i1.912

The purpose of this study was to analyze the EFFECT OF SALES PROMOTION, INSTAGRAM SOCIAL MEDIA, AND BRAND IMAGE ON CONSUMER PURCHASE DECISIONS (Case Study on Kopi Kawan Baru in Bogor City)". Sales Promotion, Instagram Social Media and Brand Image have an important role in making Purchase Decisions. The purposes of this study are (1) to determine the effect of sales promotion on purchasing decisions, (2) to determine social media Instagram on purchasing decisions. (3) To determine the brand image on purchasing decisions. (4). To determine the effect of sales promotion, Instagram social media and brand image together, the number of respondents in this study were 160 respondents who were taken from those who knew and had bought new friends coffee in Bogor City. The research data was processed using SPSS version 26 . The results of this study are as follows: (1) Sales Promotion partially affects purchasing decisions with a t-count value greater than t-table (5.797 > 1.65) and a significant value of 0.000 <0.05; H0 is rejected H1 is accepted. (2) Instagram social media partially influences purchasing decisions with a t-count value greater than t-table (1.753 > 1.65) and a significant value of 0.082 < 0.05; H0 is rejected H2 is accepted. (3) Brand Image partially influences purchasing decisions with a t-count value greater than t-table (5.096 > 1.65) and a significant value of 0.000 <0.05; H0 is rejected H3 is accepted. (4) Sales Promotion, Instagram Social Media, and Brand Image simultaneously have a positive and significant effect on Purchase Decisions with a calculated F value greater than F table ( 94.022 > 2.65 ) and with a significance value of 0.000 and less than (α = 5%) = 0.05. (5) The three independent variables (Sales Promotion, Instagram Social Media, and Brand Image) are able to explain the variation in the dependent variable (Purchase Decision) of 64.4%, while 35.6% of Purchase Decision is influenced by other independent variables.Keywords: Sales Promotion, Instagram Social Media, Brand Image, And Purchase Decision

Pengaruh Persepsi Dan Preferensi Konsumen Terhadap Keputusan Pembelian Pada Rancamaya Golf And Country Club Seli Marselina; Sulistiono Sulistiono; Charles Parnauli Saragi
Jurnal Ilmiah Pariwisata Kesatuan Vol 3 No 2 (2022): JIPKES Edisi Juli 2022
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v3i2.1370

The Purpose of this study was to determine (1) the effect of consumer perceptions on their decision on Purchasing at Rancamaya Golf and Country Club, (2) the effect of Consumer Preferences on their decision on Purchasing at Rancamaya Golf and Country Club, (3) the effect of perception and consumer preferences on Purchasing Decisions at Rancamaya Golf and Country Club. The sample consisted of 85 people who were selected using the Slovin technique, taken from the member of Rancamaya Golf and Country Club. All calculations were carried out by using the SPSS 25. The discriminant analysis results show that (1) the consumer perceptions variable has an effect on decision Purchasing at Rancamaya Golf and Country Club. It means the test results support the H1 research hypothesis, the hypothesis H1 is accepted, (2) the Consumer Preferences has an effect on decision Purchasing at Rancamaya Golf and Country Club, the hypothesis H1 is accepted, (3) The results of the F-test study show the calculated of F value or the prob value (0.000) <alpha 5%, then the H0 is rejected, it means that the consumer perceptions (X1) and Consumer Preferences (X2) have an effect on the decision Purchasing at Rancamaya Golf and Country Club (Y). The test results support the research hypothesis H1: β1, β2 ≠ 0 (there is a relationship between X and Y), it means that the Consumer Perceptions and Consumer Preferences variables have a simultaneously effect on Purchasing Decisions. Keywords: Perception, consumer preferences, purchasing decisions

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