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Pengaruh Kualitas Pelayanan Dan Fasilitas Hotel Terhadap Online Guest Review Pada Swiss-Belhotel Bogor Nazwa Aulia Adhani; Sri Endah Yuwanitiningrum; Danti Astrini
Jurnal Ilmiah Pariwisata Kesatuan Vol. 7 No. 1 (2026): JIPKES Edisi Januari 2026
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v7i1.5564

Abstract

The hospitality industry in the digital era faces competition, guest experiences are not only felt during their stay but are also reflected in the reviews they share across various online platforms. Online guest reviews have become a crucial factor in building brand image and influencing prospective guests’ decisions when choosing a hotel. This study aims to analyze the influence of service quality and hotel facilities on online guest reviews at Swiss-Belhotel Bogor. This study applied a quantitative approach involving 100 respondents selected using the Slovin formula and purposive sampling. Data were gathered through questionnaires distributed to guests who had previously stayed at the hotel and were then analyzed using the SEM-PLS method. The results indicate that service quality has a positive and significant effect on online guest reviews, with a coefficient of 0.303 and a p-value of 0.010. Furthermore, hotel facilities have a positive and significant effect, with a coefficient of 0.441 and a p-value of 0.000, demonstrating a more dominant influence compared to service quality. Both variables contribute meaningfully to increasing guests’ intention to write online reviews. These findings improving service quality and effectively managing hotel facilities are essential strategies for maintaining reputation amid the increasingly competitive hospitality industry
Mengungkap Faktor Pendorong Keputusan Pembelian : Inovasi, Kreativitas, Entrepreneurial Marketing dan Kualitas Produk Studi pada Konsumen Hawche Dimsum Putri Mutia Nazarina; Diah Kusumayanti; Danti Astrini
Jurnal Aplikasi Bisnis Kesatuan Vol. 6 No. 2 (2026): JABKES Edisi Agustus 2026
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v6i2.5785

Abstract

This study aims to examine and analyze the effects of Innovation, Creativity, Entrepreneurial Marketing, and Product Quality on Purchase Decisions among consumers of Hawche Dimsum, a food-processing culinary business entity in Bogor City. This study employed a quantitative method using a purposive sampling technique involving 204 respondents. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS 4.0 software. The hypothesis testing results show that: 1) Innovation has a positive and significant effect on Purchase Decisions (β=0.365; t=2.704; p=0.007); 2) Creativity has a positive and significant effect on Purchase Decisions (β=0.134; t=1.666; p=0.096); 3) Entrepreneurial Marketing has a positive and significant effect on Purchase Decisions (β=0.401; t=2.936; p=0.003); and 4) Product Quality has a positive and significant effect on Purchase Decisions (β=0.603; t=7.865; p=0.000). Product Quality is the most dominant variable influencing purchase decisions. The R² value of 0.883 indicates that 88.3% of the variance in Purchase Decisions is influenced by the four independent variables, while the remaining 11.7% is influenced by other factors outside the model. This study emphasizes the importance of maintaining consistent quality in processed bio-based food products and the effectiveness of entrepreneurial marketing in strengthening the competitiveness of culinary biopreneurship
Co-Authors Adil Fadillah Adiyoga Pradana Sakti Angga Sulistiono Ani Mekaniwati Bambang Hengky Rainanto Diah Kusumayanti Imaniar Astriani Kusuma Dewi Lauditta Stephanie Mashadi Mashadi Mumuh Mulyana Nazwa Aulia Adhani Putri Mutia Nazarina Raden Wina Ramadina Ratih Puspitasari Soei Khim Sri Endah Yuwanitiningrum Suharmiati Suharmiati Toni Andrianto Yulia Nurendah