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Journal : E-JRM

Pengaruh Metode Pembayaran, Discount, Dan Brand Ambassador Terhadap Keputusan Pembelian Scarlett Di TikTok Shop (Studi Kasus Pada Mahasiswa FEB Unisma Angkatan 2019) Nia Wanda Kumala; Nurhidayah Nurhidayah; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research is conducted with the aim of examining the impact of payment methods, discounts, and the presence of brand ambassadors on purchasing decisions related to Scarlett products from the TikTok Shop. The study employs a quantitative research approach and focuses on students from the 2019 class at the Islamic University of Malang who have made at least one purchase of Scarlett products through the TikTok Shop. To ensure the quality of the research, validity and reliability tests have been conducted. The analysis of this study includes classical assumption testing, multiple linear regression analysis, statistical tests, and the calculation of the coefficient of determination. In this research, the independent variables consist of payment methods, discounts, and the presence of brand ambassadors, while the dependent variable is the purchasing decisions made regarding Scarlett products on the TikTok Shop. Keywords: Metode Pembayaran, Discount,  Brand Ambassador
Pengaruh Kepuasan Dan Kepercayaan Terhadap Minat Beli Ulang Pada E-Commerce Shopee (Studi Pada Mahasiswa FEB Unisma Angkatan Tahun 2017) Fina A’immatur Rifki; Muhammad Ridwan Basalamah; Nurhidayah Nurhidayah
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted to determine the effect of Satisfactiom, Trust, on Repurchase at Shopee in the Faculty of Business Economics, Islamic University of Malang. This research uses explanatory research and quantitative approaches. Malhotra's theory is used to take samples, total sample of 90 people is found.To solve the problem in this study, using the validity test, reliability test, normality test, multiple linear regression test, multicollinearity test, heteroscedasticity test, classic assumption test. research using multiple linear regression analysis with the help of SPSS 26. The results of this study are the of Satisfactiom, Trust, affect Repurchase simultaneously, partially the Kepuasan variable has no effect on Impulse Buying, while Shpping Kepercayaan and . partially affect the Impulse Buying at Shopee at the Faculty of Business Economics, Islamic University of Malang. Keywords: Satisfaction and Trust in Buying Interest 
Pengaruh Literasi Keuangan Dan Lingkungan Sosial Terhadap Minat Berinvestasi Saham Syariah (Studi Kasus Pada Mahasiswa Universitas Islam Malang Angkatan 2022) Siti Mutmainnah; Nurhidayah Nurhidayah; Sulton Sholehuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research is to find out and analyze how financial literacy and social environment influence the interest in investing in Islamic stocks at the Islamic University of Malang. The population in this study were 2022 Non-Faculty of Economics and Business Students of the Islamic University of Malang. This sampling technique uses purposive sampling which is a sample collection technique based on certain criteria with 94 respondents. The analysis technique uses multiple linear regression analysis. The results of this study indicate that financial literacy has a significant effect on the interest in investing in Islamic stocks and the social environment has a significant effect on the interest in investing in Islamic stocks. (Times New Roman; font 12; sentence case, justified, single space, 200 words) Keyword: Financial Literacy, Social Environment, Invesment Interest.