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All Journal ETERNAL(english, teaching, learning, and Research Journal) Journal on Education Jurnal Review Pendidikan dan Pengajaran (JRPP) JEE (Journal of English Education) Mattawang: Jurnal Pengabdian Masyarakat Joal : Journal of Applied Linguistics Jurnal Edu Research Aptekmas : Jurnal Pengabdian Kepada Masyarakat Journal of Community Engagement Research for Sustainability Jurnal Ilmiah Cano Ekonomos
Wirda Jannatul Janah
Prodi Pendidikan Bahasa Inggris, Universitas Pasir Pengaraian, Rokan Hulu, Riau, Indonesia
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IMPLICATURE IN SLOGANS OF MOBILE PHONE ADVERTISEMENT Wirda Jannatul Jannah; Melliofatria Melliofatria
Jurnal Review Pendidikan dan Pengajaran (JRPP) Vol. 6 No. 4 (2023): Volume 6 No 4 Tahun 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v6i4.21452

Abstract

Slogans are a way to promote a product. Every advertiser gives a message to promote the product by using a slogan. The meaning of the slogan was difficult to find. In this thesis, the research just focused on the slogan of a mobile phone advertisement. The purpose of this research is to help and guide the consumer or reader to find the meaning of a slogan. The methodology of this research was qualitative. It took about twenty slogans for mobile phone advertisements on the internet. The data was analyzed using Yule’s theory (1996). The implied meaning of the slogan was to represent the advertiser’s message about their product. The meaning of the slogan promotes the quality or quantity of the product. Based on the findings of the research, all the slogans in mobile phone advertisements were concluded to have conversational implications. Because the meaning was not said directly. The result of this research is that all slogans have an implied meaning. From the analysis, it can be concluded that every slogan contains conversational implications.
STUDENTS’ WRITING SKILL IN USING COHESION AND COHERENCE ON DESCRIPTIVE ESSAY Batdal Niati; Wirda Jannatul Jannah; Dita Anggini
JEE (Journal of English Education) Vol. 9 No. 2 (2023): JEE (Journal of English Education)
Publisher : English Study Program University of Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/jee.v9i2.2047

Abstract

This research aimed to know how students’ skill in writing descriptive essay and what types of cohesion and the ways to achieve coherence used on descriptive essay. It was quantitative research. Total sample was 36 students. In collecting the data, the researcher used a writing test. Writing components were used to analyze data; Content, Organization, Vocabulary, Language Use, Mechanic and then analyze the result of the types cohesion. The findings showed that the students' skill in writing descriptive essays was in the fair level with the score 69,31 with content 21.01 score had the fair to poor level, organization with 14.52 score had the good to average level, vocabulary with 14 score had good to average level, language use with 16.74 score had fair to poor level and in mechanics with 3.34 score had fair to poor level and the types of cohesion used were 60,50% used reference on their descriptive essay and followed by 31,55 % conjunction, 5,51 % substitution, 1,35 % reiteration, 0,96 % collocation, and 0.09 % ellipsis. Then, in the ways to achieve coherence also used 61,42 % repeating key nouns, 31,69% used consistent pronoun, 4,42% used transition signals to link ideas and 2,45% in arranging ideas in logical order. It meant that students were quite capable of writing descriptive essay and they had used all of the types of cohesion and the ways to achieve coherence but they still need to be improved.
Co-Authors Andri Donal Andri Donal Batdal Niati Dinni Fatmawati Dita Anggini Eripuddin Eripuddin Evi Kasyulita Hendri Maradona, Hendri Ike Betria Kiki Yasdomi Melliofatria Melliofatria Muhammad Ridho Pipit Rahayu Pipit Rahayu Rina Febrinova Rivi Antoni UMMI RASYIDAH