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All Journal J-MACC : Journal of Management and Accounting MIMBAR : Jurnal Penelitian Sosial Dan Politik JMB : Jurnal Manajemen dan Bisnis Creative Research Management Journal Bisnis Net : Jurnal Ekonomi dan Bisnis Journal of Economics and Business Letters Journal of Trends Economics and Accounting Research Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Manajemen dan Kewirausahaan

Markoni Markoni

Manajemen, Universitas Prof. Dr. Hazairin, SH, Bengkulu, Indonesia

Author-ID : 3403105

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

Published : 18 Documents Claim Missing Document

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ANALISIS KEPUASAN PENGUNJUNG PERPUSTAKAAN UNIVERSITAS PROF. DR. HAZAIRIN, SH BENGKULU Markoni Markoni
Creative Research Management Journal Vol 2 No 1 (2019): June
Publisher : Universitas Prof. Dr. Hazairin SH

Abstrak Melalui Penelitian ini diharapkan mendapatkan gambaran tentang bagaimana Kepuasan Pengunjung Perpustakaaan Universitas Prof. Dr. Hazairin, SH Bengkulu. Penelitian ini menggunakan sampel sebanyak 50 Orang dengan teknik accidental sampling. Pengumpulan Data menggunakan Kuisioner, dan analisa data menggunakan metode Customer Satisfaction Index (CSI), dengan memperhitungkan tingkat Kepentingan Pengunjung dan Tingkat Kinerja Pegawai. Aspek-aspek yang dinilai meliputi Ketersediaan Referensi, Kejelasan Informasi, Kecepatan Pelayanan, Jaringan Internet, Keramahan Petugas serta Kenyamanan Ruang Baca. Dari hasil analisis data diperoleh Nilai Customer Satisfaction Indeks (CSI) atau indeks kepuasan Pengunjung Perpustakaan Unihaz adalah sebesar 66,15 %. Hal ini menunjukkan bahwa Pengunjung Perpustakaan Unihaz Bengkulu dapat dikatakan puas. Ditinjau dari tingkat Kepentingan, dari semua aspek yang diteliti, asfek asfek yang menurut pengunjung sangat Penting dan perlu terus ditingkatkan terutama asfek Ketersediaan Referensi, Jaringan Internet, serta kenyamanan ruang baca. Sedangkan asfek asfek yang perlu mendapat perhatian agar kepentingan pengunjung Perpustakaan dapat terpenuhi dan mendapat kepuasan adalah Kecepatan Pelayanan, Kejelasan Informasi, serta Keramahan Pegawai Sebaliknya dari ke-enam asfek Penilaian terhadap tingkat Kinerja pegawai, maka asfek asfek yang perlu diperbaiki dan ditingkatkan terutama asfek Kejelasan Informasi Kecepatan Pelayanan serta Keramahan Pegawai Perpustakaan Unihaz.

ANALISIS FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM KEPUTUSAN MEMBELI RUMAH SEDERHANA DI PERUMAHAN PURIMAS KELURAHAN BENTIRING KECAMATAN MUARA BANGKA HULU KOTA BENGKULU Markoni Markoni
Creative Research Management Journal Vol 1 No 2 (2018): December
Publisher : Universitas Prof. Dr. Hazairin SH

This study aims to determine the effect of Price, House Design, location, available facilities, and Housing Environment simultaneously on consumer behavior in the decision to buy a simple house in Purimas Housing, Bentiring Sub-District, Bengkulu City Muara Bangka Hulu Subdistrict, and which factors have partial influence more dominant. The population of this study was buyers of simple houses in Purimas Housing, Bentiring Sub-District, Muara Bangka Hulu Sub-District, bengkulu City. Sampling uses incidental sampling techniques. Data collection uses questionnaires and literature. Primary data and secondary data collected, processed and analyzed by multiple correlation methods and multiple linear regression methods. Price Factors, House Design, location, facilities available, and Housing Environment simultaneously have a very strong influence on consumer behavior in simple home buying decisions in Purimas housing as indicated by the multiple correlation coefficient (R) 0.929, with the contribution of variations to the fifth change in the independent factor for consumer behavior by 86.3%. From the equation Y = 0.079 + 0.267X1 + 0.202X2 + 0.175X3 + 0.192X4 + 0.218X5 + e1 By comparing the magnitude of the Regression coefficient of each Price Factor, Design, Location, Available Facilities and environment, it is known that the more dominant factor influencing consumer behavior is the price of the house, then followed by the environment, design and then available facilities and housing locations. Hypothesis Test Results on multiple correlation coefficients, as well as Hypothesis Tests on regression coefficients of all the Factors studied show that there is a significant effect of Price Factors, House Design, location, available Facilities, and Housing Environment both simultaneously and partially significantly influence towards consumer behavior in the decision to buy a simple house in Purimas Housing, Bengkulu City. Based on the analysis, the researcher suggested the developer company to maintain prices, create new designs that follow market tastes, and improve housing facilities.

Co-Authors Atika Anggreani Bayu Putra Ananda Cindy Alvionia Alvionia Dimas Dimas Fauzan Fauzan Hartini Hartini Idham Lakoni Janusi Waliamin Lestari Daswan Muhammad Noor Armi Puspa Ratih Puspita, Veny Reza Francisco Romi Saputra Syofian Tri Desi Lestari

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