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All Journal MIMBAR : Jurnal Penelitian Sosial Dan Politik JMB : Jurnal Manajemen dan Bisnis Creative Research Management Journal Bisnis Net : Jurnal Ekonomi dan Bisnis Journal of Economics and Business Letters Journal of Trends Economics and Accounting Research Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Manajemen dan Kewirausahaan
Markoni Markoni
Manajemen, Universitas Prof. Dr. Hazairin, SH, Bengkulu, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : Bisnis Net : Jurnal Ekonomi dan Bisnis

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PENGARUH HARGA, PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN JASA OJEK ONLINE (MAXIM KOTA BENGKULU) Bayu Putra Ananda; Syofian Syofian; Markoni Markoni
Bisnis-Net Vol 6, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v6i2.3494

Abstract

This study was  determine the effect price promotion and service quality customer satisfaction  online motorcycle taxi services. populationthis study people the cityBengkulu who Maxim application. The number samples obtained 120 respondents using  16 formula. data analysis method used  multiple linear regression. The results study show that (1) Price  no significant effect on Online Motorcycle taxi services Maxim Bengkulu City, (2) Promotion has significant effect on Online Motorcycle taxi services Maxim Bengkulu City, (3) Quality  not significantly affect Online Motorcycle taxi services Maxim Bengkulu City, (4) Customer satisfaction  no significant effect on online taxi services Maxim Bengkulu City.
Co-Authors Atika Anggreani Bayu Putra Ananda Dimas Dimas Fauzan Fauzan Hartini Hartini Idham Lakoni Janusi Waliamin Lestari Daswan Muhammad Noor Armi Nata Satria Uly Puspa Ratih Puspita, Veny Reza Francisco Romi Saputra Syofian Tri Desi Lestari