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All Journal JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Jurnal Manajemen Bisnis Krisnadwipayana To Maega: Jurnal Pengabdian Masyarakat Dinasti International Journal of Management Science International Journal of Business and Social Science Research Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana Jurnal PKM Manajemen Bisnis Rudence: Rural Development for Economic Resilience PANDITA: Interdisciplinary Journal of Public Affairs Prosiding Seminar Nasional Rekayasa dan Teknologi (TAU SNAR- TEK) JISSS : Journal of Islamic Studies and Social Science
Fajar Cahyo Utomo
Universitas Krisnadwipayana
Religion Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi)

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THE ROLE OF CREATIVITY AND INNOVATION IN THE BEVERAGE AND FOOD INDUSTRY PRODUCTIVITY Utomo, Fajar Cahyo; Saleh, Nino Nopriandi
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 9, No 2 (2023): Vol 9, No. 2 (2023)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v9i2.8389

Abstract

ABSTRACTThe goal of this research is to explain the role of creativity and innovation in food and beverage industry productivity. The samples that became the objects to achieve the research objectives were 99 food and beverage business units in Bekasi City. Data were collected using a questionnaire with a semantic Differential scale, and the regression model was tested. According to the findings of this study, creativity, and innovation play a role in productivity. Expertise and the ability to generate originality will boost the food/beverage industry's productivity. Productivity will rise as a result of more comprehensive marketing and innovation in the creation of items to sell.ABSTRAKTujuan penelitian ini adalah untuk menjelaskan peran dari kreativitas dan inovasi terhadap produktivitas di industri makanan dan minuman. Untuk tercapainya tujuan penelitian sampel yang menjadi objek sebanyak 99 unit usaha makanan dan minuman di Kota Bekasi. Data diperoleh dengan menggunakan kuesioner dengan skala simantic differential kemudian dilakukan uji model regresi. Hasil penelitian ini menunjukkan bahwa kreativitas dan inovasi memiliki peran terhadap produktivitas. Keahlian dan kemampuan dalam menciptakan kreativitas maka produktivitas industri makanan/minuman akan meningkat. Inovasi dalam menciptakan produk barang yang akan dijual dengan melakukan pemasaran yang lebih meluas maka akan terjadi peningkatan produktivitas.
Co-Authors Aji Haryanto Amanda Setiorini Andry Kristanto Anggita Saraswati Arief Rachmawan Assegaf Arry Dwi Syahputra Ayu Puspitaningtyas Devi Krisnawati Dhistianti Mei Rahmawantari Diajeng Reztrianti Didik Pebriyanto Firmansyah Bachtiar Fitriana Nurul Falah Gustinya, Diana Guswandi Guswandi Guswandi, Guswandi Herbayu, Tatag Irsyad Athallah Ismail Razak Jeremia Putra Jerico Hamonangan Latukismo, Tatag Herbayu Loen, Mishelei Maulana, M. Kausar Muhamad Harri Muhammad Harri Nafila Nafila Noor Alimansyah Putri, Dhea Nihachi Rahma Nisa Larasati Rastra Shiyur Firda Sejati Rejeki, Dewi Rosdiana Rosdiana Rosdiana Rosdiana Safrianto, Arief Syaf Saleh, Nino Nopriandi Samosir, Partogi Saoloan Sanusi, Eddy Simanjuntak, Tuana Resmin Florentina Sintya Agustin Siska Amelia Stephanus Josee Ariyanto Syifa Tania Tanjung Tito Himamora Yuaniko Paramitra